Introduction to LYST - Presentation by Chris Morton, Co-Founder & CEO of LYST at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

1. NOAH13
November 2013

2. Lyst is the world’s largest fashion marketplace with the latest
products from the best brands.
$40 M I L L I O N
12,000
GMV Run Rate, 375% CAGR
Department stores, boutiques
and fashion brands including:
5 MILLION
SAKS
Fashion Products in One Place
HELMUT LANG
YO OX
2 MILLION
Monthly Shoppers
R E VO LV E
THEORY
TO R Y B U R C H
O S C A R D E L A R E N TA
$275
L A N E C R AW F O R D
Average Order Value
A L E X A N D E R WA N G

3. A Store Made Just For You
AG G R E G AT I O N
P E R S O N A L I Z AT I O N
Automated inventory aggregation &
standardization of millions of products from
hundreds of stores and brands.
Social curation and algorithmic recommendation
create a bespoke shopping experience
for every shopper

4. Fashion is Data
Data companies win at e-commerce.
BENEFITS FOR
CONSUMERS
BENEFITS FOR
R E TA I L E R S & B R A N D S
B E N E F I T S F O R LY S T
Best Selection
More Customers
Personalized Service
Data & Analytics
No Balance Sheet /
Logistics Drag
Scalable & Defensible
Simple Model

5. Data is Complex
180
THOUSAND
New Items per Week
No Uniform Taxonomy
15
MILLION
Item Updates per Week
No Cross-Retailer Unique
Product IDs
1.4
Product Details Can
Change Every Second
MILLION
Price Changes per Week
All in Real-Time

6. C H R I S M O R TO N
CEO & founder
Chris was an investor at Balderton Capital
and Benchmark Capital in London focusing
on online fashion, music and games.
13
Data Engineering
9
Engineering
4
Product
4
Marketing & Comms
3
Operations
2
Biz Dev
S E B A S TJA N T R E P C A
CTO & founder
Sebastjan was VP Engineering at Noovo, a
content sharing and discovery startup.
Founded the Python Community of Slovenia.

7. The Lyst Experience
BROWSE
PERSONALIZE
BUY
Explore the world
of online fashion
in one place.
Create your own shopping
experience by following
brands & people.
Universal Checkout
from anywhere on
any device.
A D D TO B AG
FOLLOW

8. 1
U NI VE RSAL CHECKOUT
Shop all your favorite stores & brands in one place
Only on Lyst

9. From Affiliate to a
Marketplace Model
“ The universal shopping
cart arrives online.”
- F IN AN C IAL TIMES
In August 2013, we launched our
universal checkout.
We never hold inventory.
Simple model, we take commission
on sales.
“Could the universal
checkout cart completely
change online shopping? ”
- REFIN ERY 2 9
“One cart to rule them all. ”
- B U S IN ES S OF FAS HION

10. Growing Fast & Profitable by Q2/2014
$GMV by Quarter
9. 8 M (e)
4.4M
3.4M
4.8M
3.8M
1.8M
0. 9 M
0.6 M
E B I T → ( 0. 3 M )
Q1
( 0. 4 M )
( 0. 4 M )
( 0. 4 M )
( 0. 5 M )
( 0.6 M )
( 0. 8 M )
( 0.6 M )
Q2
Q3
Q4
Q1
Q2
Q3
Q4
2012
Q3/2013 adjusted for tracking issue.
2013

11. Financing To Date
SEED ROUND
SERIES A
$1.5M
$5M
From Accel, Alex Zubillaga,
Venrex & various angels.
From DFJ Esprit, Accel,
Alex Zubillaga & others.
December 2010
June 2012

12. Thank You
C H R I S M O R TO N
chris@lyst.com