AppAnnie - NOAH13 London
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The document discusses trends in the mobile app market from Q3 2012 to Q3 2013 based on data from App Annie. Some key points: - Combined iOS and Google Play app downloads grew nearly 50% and app revenue more than doubled in this period. - Google Play downloads surpassed iOS downloads in Q3 2013, driven by growth in emerging markets like Brazil and Argentina. However, the iOS App Store still generates more revenue overall. - In-app purchases have gained significant traction as a business model on iOS, especially for games. Carrier billing and paid apps are also expanding on Google Play in various regions. - Top categories shifting include photo/video rising in downloads and music/news increasing
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AppAnnie - NOAH13 London
- 1. CONFIDENTIAL | DO NOT DISTRIBUTE How Big Can it Get?" Intelligence Overview" NOAH Advisors! London! November 13, 2013! Luis Gutierrez" Director of Business Development ! 25 January 2013! CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ App Annie 2013!
- 2. App Annie Global Network of Offices 110 Employees Across a Global Network of Offices Backed by $22MM from international VCs United States China United States CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Global Ⓒ App Annie 2013! Japan
- 3. App Annie Products: the Industry Standard" STORE STATS" INTELLIGENCE" Track the ranks, pricing and placement of any app." Following 3,200,000+ apps." Obtain the most accurate estimates of revenues and downloads for any app." ANALYTICS" Track your own app’s sales, downloads and reviews. Used by over 300,000 apps." App Annie Supports*:" iOS iOS" Mac Mac" Google Google" Play Play" * Support of each platform varies by product! CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Windows Nokia Amazon" Phone Store Windows 8" Store Ⓒ App Annie 2013!
- 4. Growth in the App Markets, Combined iOS & Google Play" • From September 2012 to September 2013, combined iOS and Google Play app downloads grew by nearly 50% and app revenue grew more than twofold! CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ App Annie 2013!
- 5. App Downloads and Revenue iOS App Store and Google Play, Q3 2013" • Google Play downloads about 25% higher than iOS App Store downloads, driven by Brazil & Argentina! • iOS App Store & Google Play’s revenue gap narrowed due to strong growth in Google Play’s Games category! CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ App Annie 2013!
- 6. How are publishers increasing revenue?" • Over the past year, the in-app purchase business model has gained momentum in the iOS App Store, particularly with games! CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ App Annie 2013!
- 7. How are the markets shifting in Google Play?" • Mexico and Indonesia were the • Google Play added carrier billing for Hong Kong in June 2013! emerging markets in Google Play • Paid apps returned to Google Play downloads! Taiwan in February 2013! Rank by Downloads" Rank in! Sep 2013! 1! 2! 3! 4! 5! 6! 7! 8! 9! 10! Country! United States! South Korea! India! Russia! Brazil! Germany! Japan! Mexico! Thailand! Indonesia! Rank by Revenue" Chg vs. Sep 2012! -! -! é1 é1 é2 -! ê4 é3 é6 é6 Country! Japan! South Korea! United States! Germany! Taiwan! United Kingdom! France! Hong Kong! Australia! Canada! CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ App Annie 2013! Chg vs. Sep 2012! é1 é1 ê2 é1 N/A ê2 -! é16 ê3 ê2
- 8. How are the categories shifting in the iOS App Store?" • Photo and Video moved into the Top 3! • Music and News made big revenue ranking strides! Rank by Downloads" Rank in Chg vs. Category! Sep 2013! Sep 2012! 1! Games! -! 2! Entertainment! -! 3! Photo and Video! é2 4! Utilities! ê1 5! Lifestyle! ê1 6! Social Networking! -! 7! Music! é1 8! Education! ê1 9! Productivity! -! 10! Reference! é2 CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Rank by Revenue" Chg vs. Category! Sep 2012! Games! -! Social Networking! é1 Music! é5 Productivity! ê2 Education! ê1 News! é4 Entertainment! ê2 Navigation! ê2 Books! ê2 Photo and Video! ê1 Ⓒ App Annie 2013!
- 9. Top iOS App Store Publishers by September 2013 Game Revenue" • Supercell retains top rank since February 2013, announced $1.5B investment from SoftBank & GungHo Online*! *Source: http://www.supercell.net/ PROPERTY OF APP ANNIE - DO NOT DISCLOSE CONFIDENTIAL Ⓒ App Annie 2013!
- 10. Top Google Play Apps by September 2013 Downloads Excluding Games" • KS Mobile’s Clean Master update removed “geek-speak” to broaden appeal, streamlined memory boost & data management! CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ App Annie 2013!