Startup Stage - B2B Services - Presentation by Marcin Cichon, Co-Founder & CEO of Price f(x) at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 9th of June 2016.

1. Marcin CICHON, co-founder & CEO
Berlin, June 9th, 2016

2. 10 - 11 November 22 - 23 June
Save The Date
www.noah-conference.com

3. “The moment you make a mistake in pricing,
you're eating into your reputation or your
profits.” Katharine Paine
“The single most important decision in
evaluating a business is its pricing power” –
Warren Buffett
“Price is the ultimate showdown and moment of
truth in all of your marketing efforts” – Peter
Drucker

4. It is empirically proven and widely
acknowledged fact that Pricing is the most
impactful profit lever
“Through the next years, price optimization technology
will have the greatest impact on improving the top-line
revenue and profitability of any business”
Rob DeSisto, Gartner (2009)

6. We are an easy to deal with company offering an easy to deploy
and use solution.
Launch the solution within hours, deploy a pilot within one week
and understand the benefits of the solution within max. one month.
Simplicity
Relevance
Focus on added value and relevant functionality.
Configure the solution 100% through the user interface
(“full UI configurability”).
Fairness
Work in a bullshit-free zone.
Take no unnecessary risks.
Working with Price f(x) – how we are different

7. Free trial
No upfront investments
No long term commitments
No agreements / contracts
Instant launch
“Agile” implementation approach
Hands on work with the software from day 1
Deployments in weeks
Commercial
& Legal
Negotiation
Requirements Construction
Deploy-
ment
Enhancements
Change
Requests
Evaluation
Months
0 6 9 12 15 183
Traditional approach to enterprise software evaluation and
implementation
Result compared to our traditional, established competition (and we know because we’ve been
working for them):
Up to 10x times faster implementation and value realization
Up to 10x times lowerTCO (compared over 3 years period from start of the evaluation)
Up to 10x times less issue tickets related to implementation and deployment - less frustration!
The “Up To 10x
Difference”
Next generation approach to evaluation and implementation – the PFX
way
Weeks0 9 18134

8. We are a young and unconventional software company
created by experienced pricing and software professionals.
Our vision is to become the leading SaaS pricing and CPQ
provider.
We are and intend to remain a "relatively" small and agile
company that brings good ideas to life quickly.
Our main objective is customers loyalty due to high quality of
our service.
Despite our young age we are financially sound, have no debt
and no equity capital involved, which means that only we and
our customers are the masters of our destiny.
Our headquarter is near Munich (DE) with offices in San Jose
and Chicago (USA), Prague and Ostrava (CZ) and Hong Kong
(China).
PFX Customers
3
7
13
21
28
2012 2013 2014 2015 03'16
# Customers
(plan 2016: 40)
6
11
18
30
41
2012 2013 2014 2015 03'16
Team size
(plan 2016: 50)
232
978
1.342
2.665
5.300
2012 2013 2014 2015 2016
Revenue in KEUR
Actual
Plan
36 45
-66
138
-170
2012 2013 2015
EBIT in KEUR
2014 2016
Actual
Plan
45
146
80
571
461
2012 2013 2014 2015 2016
Equity incl. Reserve in KEUR
Actual
Plan
50
152
80
435
549
2012 2013 2014 2015 03'16
Net (60 days) Liquidity
(at period’s end)
PFX in Numbers

10. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
February 2013 May 2012
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
May 2016
Investment in
by
Exclusive Financial Advisor to
10Bis and its Shareholders
®