Media & Telecom Champions - Presentation by Dr. Christian Wegner, Chief Digital & Adjacent Officer of ProSiebenSat.1 at the NOAH 2015 Conference in Berlin, Tempodrom on the 9th of June 2015.

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Dr. Christian Wegner
Digitalvorstand
ProSiebenSat.1 Media AG
ProSiebenSat.1 Media AG
NOAH Conference
June 9, 2015 | Berlin

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Old Billingsgate, London Tempodrom, Berlin
12-13 NOV2015 8 - 9 JUN2016

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Randall Park Mall, Cleveland

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Information
Internet
Industry
Internet
eCommerce
Internet
Mobile
Internet
Four waves of global digitization …

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975
… have been leading to huge value creation
Source: Bloomberg; market cap as of 06.05.2015 vs 31.12.2009
Value creation 2009-2015
based on market cap
+975
mUSD +431
mUSD
DAX30

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Today, the digital first movers are facing disruption themselves
Today TomorrowYesterday

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Currently these three megatrends are driving digital disruption
DataMobile
Global
Ecosystems
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Existing
businessmodel
New
businessmodel
Existing markets New markets
Therefore, we need to constantly adjust our growth strategy
Disrupt Diversify
Enhance Expand
1
2
3
4

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Enhance: We started our digitization journey by bringing TV online
Online
extension of
TV channels
Mobile
platform for
catch up TV
We brought our TV brands online and mobile
#2
AdVoD
platform
#1
in premium
video ads

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Disrupt: We take our core traditional TV business to the next level
We pioneer in programmatic advertising and data excellence
We built one of the leading PayVoD services in Germany
Top 3
PayVoD
platform

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Expand: We transfer our business model to new markets
We expand to new audiences online with Studio71
#1
MCN in
Germany

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We are moving into digital commerce
Diversify: We leverage our core asset TV to build new businesses
market
demand
idle
Beauty &
Accessories
Health
TV ad inventory
Media push
Commerce verticals

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Two key operating models enable us to enter new markets …
Digital operator Digital growth investor
Build clusters of
majority owned digital
companies in markets
with dynamic structural
growth
Invest TV media
as growth accelerator
in leading digital
entrepreneurs / growth
companies
We only enter businesses if synergies with TV are substantial

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… and our European Media Alliance ensures international reach
Discussions with further
partners ongoing
France
UK
CEE
Poland
Turkey
Germany
Greece
With >200m reach,
we have built-up the
leading media
network in Europe

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Incentives focusing on
individual impact
Welcome of mistakes,
but only once
Balance execution and
innovation (80/20)
Separate unit, but
foster exchange
Aligned strategy, rigid
communication
Success factors Challenges
My core beliefs for successful digital transformation
Get digital talent &
shape organization
Stay close to customers
& markets
Smart partnering and
global scouting
Build technology &
data competences
Compete locally against
global players

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Our vision is to become a
broadcasting, digital entertainment
and commerce powerhouse
by using our TV power.

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