Startup Stage - Advertising - Presentation by Carsten Frien, Co-Founder & CEO of Roq.ad at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 8th of June 2016.

2. 10 - 11 November 22 - 23 June
Save The Date
www.noah-conference.com

3. TODAY’S MULTI-DEVICE REALITY: CONSUMERS MOVE SEAMLESSLY
ACROSS DEVICES
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Screen
Switching
90%
of digital natives switch
screens mid-activity
Omnichannel
Reality
Up to 78% of
consumers either
buy in-store after browsing
digitally, or vice-versa
Device
Proliferation
3.1
devices on average are used
daily by a single consumer
Sources: Adobe, “Marketers, It’s Time To Get Personal,” Feb 2016; Accenture, ”The Seamless Consumer Retail Survey”, Feb 2014.

4. Roq.ad is a Cross-Device technology company that enables its clients to put the
consumer/household at the center of its communication.
Roq.ad identifies any connected device belonging
to an consumer or household. This logic enables
Roq.ad’s clients to do:
OUR MISSION: TARGET PEOPLE – NOT DEVICES!
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This leads to:
§ Cost reduction through higher marketing efficiency
§ Revenue increase through more/higher value
customers
§ Seamless communication across devices/channels
Cross Device:
§ Re-Marketing
§ Story-Telling
§ Frequency Capping
§ Customer Journey Analysis
§ Attribution Modelling
§ Audience/Segment-
Amplification
§ Content Delivery Optimization
§ Digital Subscription
Management

5. API
DISTRIBUTION STRATEGY: “API AS A SERVICE”
ADVERTISER AGENCY DSP DMP
AD NETWORK
/EXCHANGE SSP PUBLISHER

6. § No storing of personally identifiable information (PII)
§ Analysis is 100% based on anonymous IDs
§ No storing of non-obfuscated user identifiers or IP addresses
§ Not possible to trace any information back to individual users
§ Opt-out through the Roq.ad website possible for consumers
Roq.ad complies with European and German privacy laws,
and was awarded the ePrivacy seal. Moreover, it is the first
company which is GDPR ready!
This means:
In case of questions or comments related to privacy or data protection, contact us at privacy@roq.ad
or contact our Data Protection Officer, Prof. Christoph Bauer, at c.bauer@eprivacy.eu
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«PRIVACY BY DESIGN» IS IN THE CORE OF OUR DNA

7. Advertisers & Agencies
10
ROQ.AD WORKS WITH 50+ BLUE CHIP CUSTOMERS
IN GERMANY, AUSTRIA AND SWITZERLAND
Technology & Data Partnerships
What do our customers say about us?
„We are definitely going to use Roq.ad for more of our campaigns
of our brand portfolio.“
Florian Walther - Online Marketing Manager @ Scout24
„Roq.ad is a preferred partner of us by delivering extensive reach
and engaged users.“
Nico Winkelhaus - Director Digital Marketing @ Payback

8. Partnerships with publishers,
advertisers, agencies and other data
owners provide Probabilistic and
Deterministic information, which feed
into the Roq.ad Marketing Graph.
The result of the user matching from the
marketing graph is available for tech
companies to implement as APIaaS, or
can be used when running Cross-Device
advertising campaigns through Roq.ad
The Roq.ad Marketing Graph is where
the magic happens. By applying
complex machine-learning algorithms
to the gathered data, Roq.ad is able to
match devices to user profiles.
HOW OUR TECHNOLOGY WORKS
APIaaS
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10. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
February 2013 May 2012
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
May 2016
Investment in
by
Exclusive Financial Advisor to
10Bis and its Shareholders
®