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Startup Stage - Advertising - Presentation by Carsten Frien, Co-Founder & CEO of at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 8th of June 2016.

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  1. 1. 10 - 11 November 22 - 23 June Save The Date
  2. 2. TODAY’S MULTI-DEVICE REALITY: CONSUMERS MOVE SEAMLESSLY ACROSS DEVICES 3 Screen Switching 90% of digital natives switch screens mid-activity Omnichannel Reality Up to 78% of consumers either buy in-store after browsing digitally, or vice-versa Device Proliferation 3.1 devices on average are used daily by a single consumer Sources: Adobe, “Marketers, It’s Time To Get Personal,” Feb 2016; Accenture, ”The Seamless Consumer Retail Survey”, Feb 2014.
  3. 3. is a Cross-Device technology company that enables its clients to put the consumer/household at the center of its communication. identifies any connected device belonging to an consumer or household. This logic enables’s clients to do: OUR MISSION: TARGET PEOPLE – NOT DEVICES! 5 This leads to: §  Cost reduction through higher marketing efficiency §  Revenue increase through more/higher value customers §  Seamless communication across devices/channels Cross Device: §  Re-Marketing §  Story-Telling §  Frequency Capping §  Customer Journey Analysis §  Attribution Modelling §  Audience/Segment- Amplification §  Content Delivery Optimization §  Digital Subscription Management
  5. 5. §  No storing of personally identifiable information (PII) §  Analysis is 100% based on anonymous IDs §  No storing of non-obfuscated user identifiers or IP addresses §  Not possible to trace any information back to individual users §  Opt-out through the website possible for consumers complies with European and German privacy laws, and was awarded the ePrivacy seal. Moreover, it is the first company which is GDPR ready! This means: In case of questions or comments related to privacy or data protection, contact us at or contact our Data Protection Officer, Prof. Christoph Bauer, at 9 «PRIVACY BY DESIGN» IS IN THE CORE OF OUR DNA
  6. 6. Advertisers & Agencies 10 ROQ.AD WORKS WITH 50+ BLUE CHIP CUSTOMERS IN GERMANY, AUSTRIA AND SWITZERLAND Technology & Data Partnerships What do our customers say about us? „We are definitely going to use for more of our campaigns of our brand portfolio.“ Florian Walther - Online Marketing Manager @ Scout24 „ is a preferred partner of us by delivering extensive reach and engaged users.“ Nico Winkelhaus - Director Digital Marketing @ Payback
  7. 7. Partnerships with publishers, advertisers, agencies and other data owners provide Probabilistic and Deterministic information, which feed into the Marketing Graph. The result of the user matching from the marketing graph is available for tech companies to implement as APIaaS, or can be used when running Cross-Device advertising campaigns through The Marketing Graph is where the magic happens. By applying complex machine-learning algorithms to the gathered data, is able to match devices to user profiles. HOW OUR TECHNOLOGY WORKS APIaaS 7
  8. 8. Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 22 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions September 2015 December 2014 September 2014 October 2014 May 2014 February 2013 May 2012 Sale of a 70% stake in to Exclusive Financial Advisor to Drushim and its Shareholders Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Growth equity investment from for a 30% stake alongside Softonic’s Founders and Angel Investors at a valuation of €275m Exclusive Financial Advisor to Softonic and its shareholders 150 million growth equity investment from for a 50% stake alongside Fotolia’s Founders and Additional $150 million senior debt financing Total $300 million investment Financial Advisor to Fotolia and its Shareholders Selected Completed NOAH Transactions Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE May 2016 Investment in by Exclusive Financial Advisor to 10Bis and its Shareholders ®