Startup Stage - Advertising - Presentation by Carsten Frien, Co-Founder & CEO of Roq.ad at the NOAH Conference London 2016, Old Billingsgate on the 11th of November 2016.

1. TARGET PEOPLE,
NOT DEVICES

2. GET YOUR TICKET TODAY!
www.noah-conference.com
2-3
Tempodrom, Berlin Old Billingsgate, London
NOV201722-23 JUN2017
SAVE THE DATE

3. TODAY’S MULTI-DEVICE REALITY: CONSUMERS MOVE SEAMLESSLY ACROSS DEVICES
Screen
Switching
90%
of digital natives switch screens
mid-activity
Sources: Adobe, “Marketers, It’s Time To Get Personal,” Feb 2016; Accenture, ”The Seamless Consumer Retail Survey”.
Omni-Channel
Reality
of consumers either
buy in-store after
browsing digitally, or
vice-versa
Device
Proliferation
3.1
devices on average are
used daily by a single
consumer
78%

4. Roq.ad is a Cross-Device technology company that enables its clients to put the
client/household at the center of its communication.
Roq.ad identifies any connected device belonging to an individual or household. This logic
enables Roq.ad’s clients to do:
This new way of communication leads to:
§ Cost reduction through higher marketing efficiency
§ Revenue increase through more/higher value customers
§ Seamless communication across devices/channels
CROSS DEVICE:
§ RE-TARGETING
§ STORY-TELLING
§ FREQUENCY CAPPING
§ CUSTOMER JOURNEY ANALYSIS
VISION: TARGET PEOPLE, NOT DEVICES!
§ ATTRIBUTION MODELLING
§ AUDIENCE/SEGMENT- AMPLIFICATION
§ CONTENT DELIVERY OPTIMIZATION
§ DIGITAL SUBSCRIPTION MANAGEMENT

5. THE SIZE OF OUR DATABASE IS GROWING ON AVG. 127% MoM IN 2016
§ Data is collected from campaigns, DSPs, SSPs, Dashboard and licensed data
§ The steep increase since June is driven by (i) number and (ii) size of new partners and (iii) amount of data from existing partners
§ Stable device: User device that has been actively recorded by the Roq.ad algorithm at least 2 times in the last 30 day window
0
50
100
150
200
250
300
Mar Apr May Jun Jul Aug Sep Oct
# Stable devices by country (millions)
DE AT CH GB IT ES NL FR Nordics Others Europe Others World
0
50
100
150
200
250
300
Mar Apr May Jun Jul Aug Sep Oct
# Users by country (millions)

6. ROQ.AD WORKS WITH 50+ BLUE CHIP CUSTOMERS IN GERMANY, AUSTRIAAND
SWITZERLAND
What do our customers say about us?
„Roq.ad is a preferred partner of us by delivering extensive reach and
engaged users.“
Nico Winkelhaus - Director Digital Marketing @ Payback
„We are definitely going to use Roq.ad for more of our campaigns
of our brand portfolio.“
Florian Walther - Online Marketing Manager @ Scout24

7. This confirms:
§ No storing of personally identifiable information (PII)
§ Analysis is 100% based on anonymous IDs
§ No storing of non-obfuscated user identifiers or IP addresses
§ Not possible to trace any information back to individual users
§ Opt-out through the Roq.ad website possible for consumers
First business awarded General Data Protection Regulation (GDPR)
ePrivacy compliancy seal for meeting strict EU privacy standards in
2016 a full two years ahead of enforcement.
Roq.ad complies with European
and German privacy laws, and
was awarded the ePrivacy seal.
For additional information or
questions please contact our Data
Protection Officer,
Prof. Christoph Bauer,
at c.bauer@eprivacy.eu
«PRIVACY BY DESIGN» IS IN THE CORE OF OUR DNA

8. Carsten Frien
Founder & CEO
+49 176 642 450 26
carsten@roq.ad
www.roq.ad
TARGET PEOPLE,
NOT DEVICES

9. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
24 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
May 2016
Investment in
by
Financial Advisor to Oakley Capital
Exclusive Financial Advisor to
10Bis and its Shareholders
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
10Bis Drushim
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership