Fitness, Wearables & Sport Challengers - Presentation by Florian Gschwandtner, CEO & Co-Founder of Runtastic at the NOAH 2015 Conference in Berlin, Tempodrom on the 10th of June 2015.

1. RUNTASTIC
2015
The Year of Digital Disruption
Florian Gschwandtner
CEO & Co-Founder

2. SAVE THE DATE
GET YOUR TICKET NOW!
www.noah-conference.com/request-invitation
Old Billingsgate, London Tempodrom, Berlin
12-13 NOV2015 8 - 9 JUN2016

3. 2
+87%
SMARTPHONES
DIGITAL DISRUPTION
THE CHANGING FACE OF HEALTH & FITNESS
Fitness tracking app download
growth – faster than any other
mobile app category.
60 MILLION
WEARABLES
Number of U.S. households
projectetd to own a connected
fitness tracker by 2019.
2,000,000,000
SMARTWATCHES
Apple Watch boasted over two
billion dollars in pre-sales
alone. Wait lists persist.

4. 25
We come from
UNIQUE
COUNTRIES
WITH OFFICES IN
LINZ, VIENNA & SF
We are
4
FOUNDERS
We are
120
EMPLOYEES
We started with
00
DOLLARS IN
INVESTMENT
Each day we have
150,000+
NEW APP
DOWNLOADS
We boast over
130
MILLION APP
DOWNLOADS
We are
1 TEAM
WITH ONE
SHARED VISION
We are
YEARS OLD
5
OUR STORY
IN FACTS & FIGURES

5. RECENT ACQUISITIONS
Billion dollar industry
Dashboard app
Aggregator + social
• MapMyFitness
• Endomondo
• MyFitnessPal
• Over $700 million investment
• 130,000 daily downloads
• Multi-app strategy
• Complete ecosystem
• No major investors
• 150,000 daily downloads

6. APPS PREMIUM
SUBSCRIPTION
ADVERTISING HARDWARE B2B
OUR
BUSINESS MODEL

7. OUR
ECOSYSTEM
6
KEY COMPONENTS
• Fitness dashboard(s)
- Runtastic.com
- Runtastic Me app
• Premium Membership
- Additional benefits
- Subscription model
• Award-winning mobile apps
• Proprietary hardware
• Unique, useful content
Premium

8. TODAY
Tracking 1.0
DATA
TOMORROW
Prediction
Runtastic can collect
user data & provide
accurate reporting of
tracked data.
Runtastic will educate
users & provide
meaningful predictions
based on existing data.

9. DATA
1. Runtastic users have goals.
• Lose 5 kg
• Run 10K in under 50 minutes
• Decrease body fat, build muscle
2. We „know“
many users who
had similar:
• Starting Points
• Goals
• Gender
• Age
3. So, we can...
• Provide the perfect
training plan.
• Suggest helpful,
targeted tools.
• Outline healthy
timelines.
4. Which leads to happy endings!
• Results
• Success
• Health & Happiness
We guarantee results & can show
you how you will look & feel a few
weeks later = Game Changer

10. 9
Mobile Apps are
primary $$ generator:
• Most sales earn just a
one-time fee
• We’ve so much more
to offer!
TODAY
Premium Membership as a digital fitness pass:
Runtastic Ecosystem
• Apps  Get all the benefits
• Online Shop  Discounts on hardware products
Partners
• Discounts in gyms, retail stores, etc.
TOMORROW
FUTURE CHALLENGE
Transforming the business model
:(

11. runtastic.com
@Runtastic
runtastic
+runtastic
Thank you
Next stop  LTV* > CPA*
* Life Time Value
* Cost Per Acquisition