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Socialbakers - NOAH16 London

Infrastructure - Presentation by Robert Lang, CEO of Socialbakers at the NOAH Conference London 2016, Old Billingsgate on the 10th of November 2016.

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Socialbakers - NOAH16 London

  1. 1. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H $50bn SPENT ON (SOCIAL) MEDIA: SCAM OR GREAT ROI? Robert Lang CEO @robertslang /in/robertslang 1 0 / 1 1 / 2 0 1 6 N OA H London 2 0 1 6
  2. 2. GET YOUR TICKET TODAY! www.noah-conference.com 2-3 Tempodrom, Berlin Old Billingsgate, London NOV201722-23 JUN2017 SAVE THE DATE
  3. 3. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H MEDIAMEDIA SOCIAL 1 0 / 1 1 / 2 0 1 6
  4. 4. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H 0 1 2 3 4 5 6 7 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Q13 Q14 Q15 Q16 $USBillions Post-IPO quarterly revenues FACEBOOK IS A MASSIVE CHANNEL TODAY Note: Facebook IPO on May 18, 2012 (Q2 2012); Google IPO on August 19, 2004 (Q3 2004) 1 0 / 1 1 / 2 0 1 6
  5. 5. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H ATTENTION IS BECOMING THE NEW CURRENCY 1 0 / 1 1 / 2 0 1 6Source: Internet Trends 2016 – Mary Meeker 0 5 10 15 20 25 Facebook Instagram Snapchat Pinterest Twitter Tinder LinkedIn Hours/Users/Month, VariousPlatforms
  6. 6. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H DIGITAL AD SPEND WILL SURPASS TELEVISION Source: eMarketer 1 0 / 1 1 / 2 0 1 6
  7. 7. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H 1 0 / 1 1 / 2 0 1 6 OUR VISION: TURNING DIGITAL RELATIONSHIPS INTO GROWTH
  8. 8. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H 1 0 / 1 1 / 2 0 1 6 STEP 1: DEFINE WHAT TARGETS YOU WANT TO REACH & HOW TO MEASURE THEM
  9. 9. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H QUALITY IS MORE IMPORTANT THAN EVER 1 0 / 1 1 / 2 0 1 6
  10. 10. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H RELEVANCELOW $$$$ WHO posted it WHEN it was posted INTERACTIONS on the post TYPE of content HIGH $ RELEVANCE 1 0 / 1 1 / 2 0 1 6
  11. 11. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H DEEP DATA ANALYSIS & PREDICTIVE TECHNOLOGY TO SUPPORT YOU ALONG THE ENTIRE WORKFLOW CONTENT CREATION PRIME TIME PUBLISHING PROMOTION 1 0 / 1 1 / 2 0 1 6 TRACKING ROI BENCHMARKING & UNDERSTANDING
  12. 12. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H CASE 1: HOW PERFORMANCE OPTIMIZATION INFLUENCED KPIS Results are Jan-Apr average versus May 2016 1 0 / 1 1 / 2 0 1 6
  13. 13. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H MORE CASES Results are two months before and two months after starting to use Socialbakers Performance Optimization +40% GROWTH OF CLICKTHROUGH RATE +53% GROWTH OF ORGANIC IMPRESSIONS +58% GROWTH OF ENGAGED USERS / USERS REACHED -7% DECLINE OF NEGATIVE FEEDBACK AUTOMOTIVE COMPANY +9% GROWTH OF PAID INTERACTIONS +131% GROWTH OF REACH ON PAID POSTS -56% DECLINE OF NEGATIVE FEEDBACK ON PAID POSTS MULTINATIONAL FMCG 1 +40% GROWTH OF PAID INTERACTIONS +26% GROWTH OF REACH ON PAID POSTS -31% DECLINE OF NEGATIVE FEEDBACK ON PAID POSTS MULTINATIONAL FMCG 2 1 0 / 1 1 / 2 0 1 6
  14. 14. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H WE HAVE BEEN SUPPORTING OUR CLIENTS ON SOCIAL FOR ALMOST A DECADE 0 2 4 6 8 10 2008 2009 2010 2011 2012 2013 2014 2015 2016 ENGAGEMENT RATE October 2008 SOCIAL HEALTH INDEX October 2014 INDUSTRY BENCHMARKING January 2010 SOCIALLY DEVOTED April 2012 PROMOTED POST DETECTION July 2015 PREDICTIVE ANALYTICS April 2016 Millions 1 0 / 1 1 / 2 0 1 6 EXCEL PLUG-IN June 2016
  15. 15. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H + One of the biggest Product & Engineering teams on the planet 10 B content pieces in database 9 M profiles monitored 5 M API requests every hour 40 M content pieces per month 450 servers SIZE DOES MATTER! 1 0 / 1 1 / 2 0 1 6
  16. 16. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H Lots of money is spent on social – but are you getting a return? Social media platforms are becoming media platforms with a twist – content is paramount We offer support in understanding, managing and optimizing your social media investment WHAT YOU SHOULD TAKE HOME 1 0 / 1 1 / 2 0 1 6
  17. 17. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H QUESTIONS? YES PLEASE! 1 0 / 1 1 / 2 0 1 6
  18. 18. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H Q&A Robert Lang CEO 1 0 / 1 1 / 2 0 1 6 @robertslang /in/robertslang
  19. 19. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 24 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions September 2015 December 2014 September 2014 October 2014 May 2014 Sale of a 70% stake in to Exclusive Financial Advisor to Drushim and its Shareholders Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to Facile.it and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE September 2016October 2016 May 2016 Investment in by Financial Advisor to Oakley Capital Exclusive Financial Advisor to 10Bis and its Shareholders ® Marco Rodzynek Managing Director & Founder marco.rodzynek@noah-advisors.com Jan Brandes Managing Director jan.brandes@noah-advisors.com Justus Lumpe Managing Director justus.lumpe@noah-advisors.com The NOAH Advisors Core Banking Team Nikhil Parmar Director nikhil.parmar@noah-advisors.com 10Bis Drushim Acquisition of a Majority Stake in by from at a valuation of €300m Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership

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