Revolutionary Consumer Products: Company presentation by Aalok Y Shukla, Straight Teeth Direct at the NOAH Conference Berlin 2019, 13-14 June - STATION.

1. Smile Beauty
Today & Tomorrow
Dr Aalok Y Shukla
CEO

2.  @NOAHConference
 @noah_conference
 @noah-conference
 @NOAHConference
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3. Posh Spice Syndrome
Half of people in the UK don't like their smile and try to hide it
61% are affected by 'Posh Spice Syndrome' - being wrongly
considered 'miserable' because they don't smile very often.
1 in 5 felt their teeth had more of a negative effect on their
confidence than their physique, hair or wrinkles.
*Survey was carried out in November 2018 with 2,000 participants through OnePoll

4. More Natural Smiles vs Hollywood Veneers

5. Impractical Solutions
< 1% ever seek treatment
9/10 orthodontic treatments are still metal and glue
Painful & Undesirable
(Brackets & Wires)
Expensive (£3000+)
Inconvenient (monthly visits)

6. Market Size
300M
at home* - >$10B
100% of which will be
clear aligners
Only 10% of which is
clear aligners currently
12M
treatments in clinic - $3.6B
*Morgan Stanley report on at home aligner market 2017

7. 5 billion
people globally own a mobile phone
4 billion
people own a toothbrush

8. A New Scalable Solution
Mobile cosmetic smile
improvement
Invisible (custom clear aligners)
Affordable (50 to 70% cheaper)
At Home (on demand dental service)

9. 4h of chair time over 12 months
Orthodontics Reinvented
45min screen time

10. How It Works

12. Traction
Users in
50+ Countries
PartnersAs seen in
the London Tube

13. Retail expansion
Available in store
at:
Selfridges, London
Printemps, Paris
KaDeWe, Berlin
De Bijenkorf, Amsterdam
Jelmoli, Zurich
Magasin Du Nord, Copenhagen
Steen & Strøm, Oslo

14. Remote 3D Analysis
Dynamic Diagnosis &
Volumetric Analysis of Gums &
Teeth
Proprietary Technology:
2D to 3D Engine
Dynamic monitoring of conditions

15. Smile More. Pay LessTM

16. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis