This document discusses VIU, a company that produces customized 3D printed prescription eyewear. It sees a huge opportunity in the prescription eyewear market, which is valued at $80 billion globally. VIU aims to disrupt this market through direct-to-consumer sales of high-quality, customized frames at affordable prices using an omnichannel distribution approach with both online and physical store sales. Currently VIU has over 100,000 frames sold per year through its online store and 49 flagship stores, and it aims to expand to over 170 stores globally and capture 20-30% of online eyewear sales by 2022, achieving over $200 million in annual revenues.

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3. W H Y C A R E A B O U T P R E S C R I P T I O N E Y E W E A R ?
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80 000 000 000
x20
5%
ZERO

4. Rethink Distribution
TODAY THE VIU OPPORTUNITY
Huge & inefficient market
Build a Fashion Brand
Omnichannel exellence
Online only does not work
(yet)
Eyewear not yet true
fashion
H U G E D I S R U P T I O N O P P O R T U N I T Y
Be a Leader in 3D Printing
& Customized Eyewear
No customization of
eyewear
80 000 000 000
x20
5%
ZERO
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5. Source: Euromonitor Jan ‘18, VIU
PRESCRIPTION EYEWEAR, MARKET SIZE IN CHF
S T R O N G G L O B A L G R O W T H P O T E N T I A L F O R V I U
US & CAN
(32 BN)
3.5 BN
28.5 BN
AP
(17 BN)
2 BN
6 BN
0.5 BN
3 BN
1 BN
1.5 BN
0.5 BN
0.5 BN
1 BN
4.5 BN
0.5 BN
1 BN
6 BN
0.5 BN
10 BN
EU & CH
(29 BN)
4 BN
1 .5 BN
1.5 BN
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6. FINEST
EYEWEAR IN THE
WORLD
UNHEARD PRICES
AVERAGE MARKET PRICES: CH (USD 600) / GER (USD 400)
V I U – R E V O L U T I O N A R Y P R E M I U M E Y E W E A R
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7. V I U I S T R A N S P A R E N T C R A F T S M A N S H I P – I T A L I A N D O L O M I T E S & J A P A N
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8. V I U I S 3 D B E S P O K E E Y E W E A R – I N D I V I D U A L LY P R I N T E D O N E - B Y- O N E
VIU ARCHETYPES COLLECTION — INDIVIDUALLY 3D PRINTED
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9. ONLINE
www.shopviu.com
OFFLINE
Flagshipstores &
Partnerstores
DIRECT
In-house design / Direct-2-Consumer
D I R E C T - 2 - C O N S U M E R O M N I C H A N N E L D I S T R I B U T I O N A S K E Y E N A B L E R
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10. 100K+ FRAMES PER YEAR
49 VIU FLAGSHIPSTORES &
30+ PARTNERSTORES
300+ EMPLOYEES
V I U T O D A Y
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11. 50:50
H A L F O F O U R C U S TO M E R S
B E G I N T H E I R J O U R N E Y
O N S H O P V I U . C O M
V I U C U S T O M E R S ‘ O M N I C H A N N E L B E H A V I O U R
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12. NPS OF 80-90% (15-20% SURVEY PARTICIPATION RATE IN EMAIL SURVEY)
CUSTOMERS
VIU
EVERY 2nd SALE TRIGGERED THROUGH FRIEND RECOMMENDATION
C U S T O M E R C E N T R I C I T Y P A Y S O F F T O C U S T O M E R S A T I S F A C T I O N
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13. VIU FLAGSHIPSTORES
GERMANY (25)
DENMARK (3)
SWITZERLAND (13)
AUSTRIA (5)
4 9 V I U F L A G S H I P S T O R E S T O D A Y – 2 0 + N E W S T O R E S P L A N N E D 2 0 1 9
SWEDEN (1+1)
FRANCE (IN 2020)
UK (+1)
INT‘L VIU FLAGSHIPSTORES
TO COME 2019
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14. A L O C A L E X P E R I E N C E – V I U F L A G S H I P S T O R E V I E N N A
EXPERIENCE THE VIU WORLD – LOCAL & EMOTIONAL
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15. O M N I C H A N N E L D I S T R I B U T I O N – V I U F L A G S H I P S T O R E C O P E N H A G E N
EXPERIENCE THE VIU WORLD – LOCAL & EMOTIONAL
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16. O M N I C H A N N E L D I S T R I B U T I O N – V I U F L A G S H I P S T O R E B E R L I N
EXPERIENCE THE VIU WORLD – LOCAL & EMOTIONAL
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17. V I U P O P - U P S T O R E – Z U R I C H B A H N H O F S T R A S S E
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18. B E L O C A L – A C T I V A T E T H E L O C A L C O M M U N I T I E S
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19. SHAPETHE FUTURE OF EYEWEAR
V I U A S P I R A T I O N 2 0 2 2
170+VIU FLAGSHIPSTORES
20-30%SHARE OF ONLINE SALES
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20. V I U A S P I R A T I O N 2 0 2 2
BY 2022 VIU WILL BE A COMPANY WITH
CHF 200+
MILLIONIN ANNUAL REVENUES
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