More Related Content
Similar to Getting started with social media (20)
Getting started with social media
- 2. Agenda
• Overview
• Web 2.0, social media, and inbound marketing
• Novell social media
• 7 things you can do...
• Resources
2 © Novell, Inc. All rights reserved.
- 3. Explosive growth in the social web
• Spend 17% on social media, 3x lift from a year ago
(Nielsen 9/09)
• 5% is spent on Facebook (comscore – 4/09)
• LinkedIn = 50 million users, one new member/second
(LinkedIn 10/09)
3 © Novell, Inc. All rights reserved.
- 4. Some say social media is....
Blogs/Microblogs Tools Monitoring
Visuals Video Sites Core Networks
IT Sites Link Builders
4 © Novell, Inc. All rights reserved.
- 5. Some say it is behavioral
World 1.0 Web 2.0
Publishing Participation
Perfection Good enough
Company in control User control
Rights reserved Rights to share
Cost per impression Cost per action
Expert knowledge Wisdom of crowds
**More at http://oreilly.com/web2/archive/what-is-web-20.html#mememap
5 © Novell, Inc. All rights reserved.
- 6. More precisely
• Web 2.0 ideas through online applications
– People become content producers
– Accessible publishing techniques
– Info disseminated through interaction
– Broadcast (one to many) to social (many to many) model
– Web-based technologies
Source: Wikipedia
6 © Novell, Inc. All rights reserved.
- 7. Content or “inbound” marketing
= content + SEO + social media
Outbound Inbound
Print Ads Blogs, Ebooks, White Papers
Television Ads Viral YouTube Videos
Cold Calling Search Engine Opt
Trade Shows Webinars
E-mail Blasts Feed, RSS
Credit: blog.hubspot.com
7 © Novell, Inc. All rights reserved.
- 8. An online community is...
• People connect over a computer network
• May or may not know people offline
• Have common interests
• Share information
• Discuss issues
8 © Novell, Inc. All rights reserved.
- 9. Building a community:
Forrester Groundswell model
Social media is about:
• Listening
• Talking
• Energizing
• Supporting
• Embracing
9 © Novell, Inc. All rights reserved.
- 10. What is social media ready content?
General characteristics
– Shorter
– Less formal
– Imperfect
– Easily sharable
– Seen it before
– Easy to reformat
– Catchy title
10 © Novell, Inc. All rights reserved.
- 12. Before you join the conversation
• Think about...
– Corporate, team and individual goals
– Company values
– Internet usage policy and social media guidelines
12 © Novell, Inc. All rights reserved.
- 13. Novell social media guidelines
• Review Code of Business Ethics
• Attend training
• Get familiar with Novell policies
• Protect your own privacy
• Treat others with respect
• Use common sense with controversial topics
13 © Novell, Inc. All rights reserved.
- 14. Social media mission and strategy:
Tell the stories and showcase the people
of Novell to meet our business goals
14 © Novell, Inc. All rights reserved.
- 15. 1. Engage with customers, prospects and
partners to improve marketing and retention
15 © Novell, Inc. All rights reserved.
- 16. 2. Join conversations and become thought leaders
to build awareness and change perceptions
16 © Novell, Inc. All rights reserved.
- 18. 4. Improve marketing productivity by
amplifying our messaging
18 © Novell, Inc. All rights reserved.
- 19. 5. Provide support to customers in social media
19 © Novell, Inc. All rights reserved.
- 20. “Official” Novell presence - beta
tier one sites tier two sites
Cool Solutions Novell forums/blogs
20 © Novell, Inc. All rights reserved.
- 21. 7 ways to get started...
21 © Novell, Inc. All rights reserved.
- 22. 1. Follow Novell social media
• Join Novell Facebook and
LinkedIn
• Follow on Twitter
• Know what people are
discussing and sharing
Cool Solutions
Novell Forums
Novell Blogs
22 © Novell, Inc. All rights reserved.
- 23. 2. Read blogs
• Blogs are still relevant
• Find blogs in your area
• Be the expert in your
domain
23 © Novell, Inc. All rights reserved.
- 24. 3. Check out our competition
• Know their customers
• Know their claims
• Know them better than they
know themselves
24 © Novell, Inc. All rights reserved.
- 25. 4. Sign up for one new site
Cool Solutions Novell forums
* Become an expert in that channel
25 © Novell, Inc. All rights reserved.
- 26. 5. Connect, friend or follow
• When the time is right:
– Prospects
– Customers
– Vendors
– Peers
– Reporters/press
26 © Novell, Inc. All rights reserved.
- 27. 6. Add keywords to LinkedIn profile
• Mark profile public
• Mention the Novell
products and markets
• Create short URL to
you with keyword
27 © Novell, Inc. All rights reserved.
- 28. 7. Spread the word about Novell
• Marketing is creating new content
• “Like” on Facebook
• Retweet on Twitter
28 © Novell, Inc. All rights reserved.
- 29. Where to learn more...
• Online resources
– Mashable.com
– Techcrunch.com
– Marketingprofs.com
– MPDailyfix.com
– Copyblogger.com
• Articles
– http://www.delicious.com/novell_novl/socialmedia
•
29 © Novell, Inc. All rights reserved.