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Best of the Rest Social Media
- 1. Class 3:
Best of the rest
Joe “Zonker” Brockmeier, Kim Groneman,
and Frank Days
January 2010
- 2. Agenda
• Homework review
• Novell communities
• Blogs
• Exercise
• Technical communities
• Bookmarking
• Multimedia
2 © Novell, Inc. All rights reserved.
- 3. Classes
Class 1: Intro to Social Media Marketing
Class 2: Social Media – The Big Three
Class 3: Best of the Rest
Class 4: Tips, Tricks and Tools
3 © Novell, Inc. All rights reserved.
- 4. Social Media Framework
Content Connections Campaigns How do
we make it real?
Presence What are
the right channels?
What are
Goals the program goals?
4 © Novell, Inc. All rights reserved.
- 5. • Ask a question on LinkedIn, Facebook or Twitter
• Join one new network
• Post one piece of content
5 © Novell, Inc. All rights reserved.
- 7. 7 © Novell, Inc. All rights reserved.
- 8. Novell Hosted Communities
• User to User Discussions
– Novell Forums: ~73,000 members
> Growing at ~100 new members/day
– openSUSE Forums: ~40,000 members
• Content Sharing & Collaboration
– Cool Solutions: 40,000+ members
www.novell.com/communities
8 © Novell, Inc. All rights reserved.
- 9. Novell's Community History
1985 – The Source
1986 – CompuServe
1996 – GW Cool Solutions
1997 – Internet (NNTP news server)
2001 – Basic HTTP (web) front end added
Today – PHP based web front end with NNTP backend
9 © Novell, Inc. All rights reserved.
- 10. Why we have Novell communities?
1875 – 2010
Thank you Mr. Bell for
134 wonderful years.
Isn't there something
Better?
Bring back the party line!
10 © Novell, Inc. All rights reserved.
- 11. Tradition
Just because you've always done it that way
doesn't mean its not incredibly stupid.
11 © Novell, Inc. All rights reserved.
- 12. Why we have Novell communities?
• Communication
– What does the customer want?
– What's wrong
> More post FCS defect reports than all other sources
combined
> Fast issue identification
– What's right (Who's gonna pay $600 for that!?!)
• Customer Satisfaction / Retention
– Future revenue & attract new customers
– Real world vs. company line
> It's an integrated world
12 © Novell, Inc. All rights reserved.
- 13. The Wisdom of Crowds
1906 // Francis Galton
13 © Novell, Inc. All rights reserved.
- 15. Novell's Community Model
Volunteers ~35
Novell Knowledge Partners (approx. 25)
Enthusiasts & Influencers
15 © Novell, Inc. All rights reserved.
- 18. Blogs
18 © Novell, Inc. All rights reserved.
- 19. Blogs 101
• “Blog” is a really broad term – it covers any Web site with a
series of chronological updates.
• Updates can be text, audio, and/or video.
• Blogs are conversations. Good blogs are two-way
communication, not broadcast.
19 © Novell, Inc. All rights reserved.
- 20. Why Blog?
• Establish “thought leadership”
• Reach new audiences
• Influence the influencers
• Inexpensive and effective if done right
• Communicate directly with your audience
• Build trust
• Measure success
20 © Novell, Inc. All rights reserved.
- 21. Content that Matters
• Write for the Web
– Headlines and ledes matter
– Short is better: Don't be afraid to break it up
– Broad strokes: Write for skimmers, not readers
• Conversational trumps corporate
• Ask yourself “would I bookmark this?”
• What are you giving the reader?
• Timeliness matters: Blogs are real-time
• Perfection is not expected or required, but honesty
is
21 © Novell, Inc. All rights reserved.
- 22. Building Your
Audience
• Blogging is a marathon...
• Be generous
• Be useful
• Stir the pot
• Go beyond your blog
22 © Novell, Inc. All rights reserved.
- 24. Example Blogs
• Seth's Blog (Seth Godin) http://sethgodin.typepad.com/
• 451 CAOS Theory
http://blogs.the451group.com/opensource/
• Signal vs. Noise (by 37signals)
http://37signals.com/svn/
• O'Reilly Radar
http://radar.oreilly.com/
24 © Novell, Inc. All rights reserved.
- 26. In groups of 4 discuss:
• What programs are less effective today? Why?
• Where can we add social media?
26 © Novell, Inc. All rights reserved.
- 28. Why are there technical communities?
• IT people like to discuss, share and opine
• Place to learn
• Gather info for puchases
28 © Novell, Inc. All rights reserved.
- 29. Why should we care?
• Very active/vocal
• Read alot
• Care about what peers have to say
29 © Novell, Inc. All rights reserved.
- 30. Slashdot
• “News for nerds”
• Submit and rank stories
• Very technical
30 © Novell, Inc. All rights reserved.
- 31. Toolbox
• Started as whitepaper site
• Now a tech community
• Lots of social media features
• Very technical
31 © Novell, Inc. All rights reserved.
- 33. What are social bookmarks?
Social bookmarking is a method for
Internet users to share, organize, search,
and manage bookmarks of web resources
Source: Wikipedia
33 © Novell, Inc. All rights reserved.
- 34. Why should you care?
• Traffic
– Digg: 40 million visitors
– Reddit: 5 million
– Stumbleupon: 5 million
• Rapid sharing
• Link building
Creative Commons attribution
34 © Novell, Inc. All rights reserved.
- 35. Digg
• Leading social news site
• General news
• Vote or “digg” articles
• Questions about
neutrality
35 © Novell, Inc. All rights reserved.
- 36. Delicious
• Social tagging
• Can friend
• Can mark as private
• Acquired by Yahoo in
2005
36 © Novell, Inc. All rights reserved.
- 37. Reddit
• Vote up or down
• Acquired by Conde
Naste/Wired in 2006
37 © Novell, Inc. All rights reserved.
- 38. Stumbleupon
• Post links
• People are served
random pages
• Based on interests
38 © Novell, Inc. All rights reserved.
- 40. Types of sites
• Photos
• Slideware
• Podcasts
40 © Novell, Inc. All rights reserved.
- 41. Why you should care
• Different people learn in different ways
41 © Novell, Inc. All rights reserved.
- 42. Slideshare
• Presentations
• Tons of traffic
• LinkedIn integration
42 © Novell, Inc. All rights reserved.
- 43. Flickr
• Popular photo sharing
site
• Owned by Yahoo
• Source of photos
43 © Novell, Inc. All rights reserved.
- 44. Podcasts
• Audio file (MP3)
• iTunes
• Also podcast
directories
• Another place to
syndicate content
•
44 © Novell, Inc. All rights reserved.
- 46. • Identify three potential social media projects
• Articulate goals for each
• Bring to class tomorrow
46 © Novell, Inc. All rights reserved.
