Virtual appliances are the wave of the future, declares IDC, because appliances dramatically simplify application deployment and accelerate the shift to cloud computing. Learn how the landmark strategic partnership between Novell and VMware is delivering innovative appliance versions of VMware products running on SUSE Linux Enterprise Server, and how it can help you move your applications to the cloud. See an exciting demonstration of Novell's award-winning SUSE Studio appliance construction tool, used by software vendors to build appliances in minutes for on-premise and cloud environments, and by enterprises to quickly create optimized Linux image builds. The session will also cover Novell's industry-leading lifecycle management capabilities for appliances. If you're a software vendor, you will leave this session with new ideas on how to simplify delivery of your software, perform appliance lifecycle management and extend your applications to the cloud. If you're an end-user organization, you will learn how to reduce the time spent creating and updating core OS images by 90 percent or more.

1. Virtual Appliances:
Simplifying Application Deployment and
Accelerating Your Journey to the Cloud
Skip Paul
Appliance Architect
August 30, 2010
skip@novell.com
VMworld 2010

2. Agenda
The Value of Virtual Appliances
Appliances: The Bridge to the Cloud
Novell's Appliance Solutions
The Big Picture: Intelligent Workload Management
2 © Novell, Inc. All rights reserved.

3. The Value Of Virtual Appliances

4. IT Complexity Keeps Exploding
Today Tomorrow
(Complex) Technology (More Complex)
Evolution
SaaS
Application
IaaS /
Public Cloud
Virtualization
Middleware Appliances ?
App Stores
Operating System
Business ?
Realities
Virtual machines Greater Business
Demands ? ?
Budget Pressure
Physical machines More Compliance
Requirements
? ? ? IaaS /
SaaS Private Physical
Shorter Cycle Times Public Cloud
Cloud
4 © Novell, Inc. All rights reserved.

5. The Enterprise Wants...
Deployment Flexibility
App
App B C
A
OS MW
OS
F
HW HW D E
Physical Machine Virtual Machine Cloud
And Portability
With Manageability
Use Existing Tools Optimized Fully Supported Hassle-Free
Configurations Maintenance
5 © Novell, Inc. All rights reserved.

6. Market Challenges are Forcing a Shift in
How Software is Purchased and Consumed
Enterprise Independent Software Vendor
• Complexity of software • Long sales cycles
acquisition, installation and • Lack of scalable
integration continues growing
customization
• Lower IT budgets with higher • Resource constraints limit the
business demands force
pursuit of growth opportunities
greater creativity and efficiency
• High cost of supporting
• Requiring more flexible pricing multiple OS platforms
and packaging, with easier
management and • Complexity of customer
maintenance environments increases
support needs
6 © Novell, Inc. All rights reserved.

7. Why Not Do Most of This Just Once?
7 © Novell, Inc. All rights reserved.

8. Virtual Appliance Defined
APP
CONFIG
CONFIG
OS
A software application, middleware and operating
system – pre-configured and ready to run in a
virtual machine such as VMware vSphere
8 © Novell, Inc. All rights reserved.

9. Appliance Model Will Revolutionize
Software Delivery
“Businesses are looking for simplified ways to
deploy their applications.
Software appliances will also help reduce
support costs and sales cycle times for ISVs,
making the concept attractive for vendors and
end users alike.”
Al Gillen, IDC
$1.2B market for software appliances by 2012*
Currently $360 million, growing at 86 percent annually
9 © Novell, Inc. All rights reserved.
*IDC Software Appliance Forecast

10. Dramatic Benefits for Both
Enterprises and ISVs
Enterprise Independent Software Vendor
• Increase agility through faster • Shorten sales cycles
deployment • Easily customize application
• Achieve installation nirvana stack
• Let the vendor manage • Rapidly cloud-enable
updating and patching applications
• Use optimized • Deliver validated stacks for
configurations for maximum
physical, virtual and cloud
performance and security
• Expand into new markets,
• Easily move around self-
contained workloads such as SMB
• Reduce customer support
needs
10 © Novell, Inc. All rights reserved.

11. Adoption is Growing Rapidly
SMB and mid-market enterprises are early adopters
• 26% of companies with 1,000-2,499 employees have deployed
software appliances
• 20% of companies with <1,000 employees have deployed appliances
Led by manufacturing (23% adoption) & professional
services (20%)
Top software appliance workloads:
• Web Infrastructure (39% of units), Application Development (21%),
IT Infrastructure (21%)
• Fast growing workloads: Business Applications (169% annual
growth), Data Warehousing & Analysis (121%)
Source: IDC Software Appliance End User Survey, and IDC Worldwide Software Appliance 2008-2012 Forecast
11 © Novell, Inc. All rights reserved.

12. Appliances: The Bridge to the Cloud

13. Where IT Workloads Run
Physical, Virtual and Cloud Utilization
Percentage of enterprise workloads that will run in
physical, virtual and public cloud environments by 2015
Novell estimates based on IDC and Gartner data
13 © Novell, Inc. All rights reserved.

14. Appliances Are the Bridge to the Cloud
+ Self-Contained
Form Ideal for the
Cloud
+ Uniquely Portable
Across Physical,
Virtual, Cloud
+ Gives ISVs an Easier
Solution than
Multi-tenant SaaS
14 © Novell, Inc. All rights reserved.

15. Linux is the Choice for Appliances
and the Cloud
Technical Advantages Business Advantages
• Already prevalent and • Flexible licensing
proven in the cloud • Simple, easy redistribution
• Modular, customizable • Cost-effective and high-
operating system
performing
• Highly reliable and scalable
• Fully supported
• Built for widest range of • Open source provides
platforms
freedom and reduces lock-in
• Relentless open source
innovation
15 © Novell, Inc. All rights reserved.

16. Novell's Appliance Solutions

17. A Groundbreaking Partnership
• Novell and VMware entered a global OEM relationship
in June 2010.
• VMware will provide an entitlement for SUSE Linux
Enterprise Server with every VMware vSphere
installation, starting WEDNESDAY.
– VMware will also provide support options for customers taking
advantage of this powerful offer.
• VMware has selected SUSE Linux Enterprise
Server as the standard operating system for all
VMware product appliances.
17 © Novell, Inc. All rights reserved.

18. Novell's Appliance Solutions
Enterprises ISVs
Products Products Programs
• SUSE Studio Online • SUSE Studio Online • SUSE Appliance
Program
• SUSE Appliance Toolkit • SUSE Appliance Toolkit
• SUSE Cloud
• SUSE Linux Enterprise • SUSE Linux Enterprise
Program
Server (with JeOS version) Server (with JeOS
version)
• SUSE Gallery
18 © Novell, Inc. All rights reserved.

19. SUSE Studio ™
Fastest and easiest solution for
building appliances and OS images
for the cloud
• Builds custom OS images and complete
workloads/appliances for cloud
infrastructures
• Enterprises can quickly deploy applications
on their own OS images or pre-defined
public images for the cloud
19 © Novell, Inc. All rights reserved.

20. Build with SUSE Studio
For enterprises, appliances are just the tip of the iceberg.
Optimize application stacks
Speed stack building and
deployment
Simplify deployments across
physical, virtual and cloud
20 © Novell, Inc. All rights reserved.

21. Increasing Momentum
Stevies – American Business Awards – 2010 Winner
Finalist, Best Software Development Solution 2010
eWeek – A Product of the Year, 2009
One of the 10 coolest open source products of 2009
Registered users of Appliances built in ISV users are using
SUSE Studio SUSE Studio to date SUSE Studio
21 © Novell, Inc. All rights reserved.

22. SUSE Studio
Demo
22 © Novell, Inc. All rights reserved.

23. The Big Picture:
From Appliances to Intelligent Workloads

24. Intelligent Workload Management
Intelligent Workload Management
enables IT organizations to manage
and optimize computing resources
in a policy-driven, secure and
compliant manner across physical,
virtual and cloud environments to
deliver business services for Intelligent
end customers. WORKLOAD
Management
24 © Novell, Inc. All rights reserved.

25. The Workload Lifecycle
+ Rationalized OS
Intelligent
Workload + Identity-based
+ Self-managed
Build Both Intelligent and Standard
Secure Workloads Across Physical, Virtual,
Manage and Cloud Environments
Measure
25 © Novell, Inc. All rights reserved.

26. Virtual Appliances:
Simplifying On-Premise and Cloud Deployment
Simplify Speed time to Bridge to the
software value cloud
complexity
Manage complexity • Increase agility • Grow business
Try SUSEstudio.com today!
26 © Novell, Inc. All rights reserved.

27. VMworld Sessions
TUESDAY IDC Says, “Don't Move to Moscone South
the Cloud” Room 310
Richard Whitehead and Ben Goodman
2–3 p.m.
WEDNESDAY Super Session: Moscone North
Operating Systems Don't Room 134
Matter?
Joe Wagner and Raghu Raghuram
4:30–5:30 p.m.
© Novell, Inc. All rights reserved.

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