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Rod Brooks
VP & CMO
PEMCO Mutual Insurance

Seattle, Washington

Past Chairman &
Current Board Member
WOMMA
Word of Mouth Marketing Assn

source | Nielsen study (August 2010)
Rod Brooks

Twitter
Hashtag

#GMSC14

@NW_Mktg_Guy

source | Nielsen study (August 2010)
What do you see?

source | Nielsen study (August 2010)
What do you see now?

source | Nielsen study (August 2010)
www.RodBrooks.com

source | Nielsen study (August 2010)
• Integrity
• Responsibility
• Courage
Today’s Objectives:

Why: Seven reasons
How: Four decisions
What: One action
• Integrity
• Responsibility
• Courage
“If you don’t
know your why,
your how and
your what don’t
matter!”
- Simon Sinek
Seven Reasons
Stories Matter!
• Integrity
• Responsibility
• Courage
Impression

1
source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
Differentiation

2
source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
Connection

3
source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
Relevance

4
source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
Inspiration

5
source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
Activation

6
source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
Freedom

7
source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
Four Decisions
We Can Make
• Integrity
• Responsibility
• Courage
Not guilty!
1. Decide to listen
• Integrity
• Responsibility
• Courage
2. Decide to be affected
• Integrity
• Responsibility
• Courage
3. Decide to respond
• Integrity
• Responsibility
• Courage
• Integrity
• Responsibility
• Courage

4. Decide to be engaged
1.
2.
3.
4.

Decide to listen
Decide to be affected
Decide to respond
Decide to be engaged
• Integrity
• Responsibility
• Courage
One Action
You Can Take
• Integrity
• Responsibility
• Courage
Tell stories

• Integrity
• Responsibility
• Courage
Fascinate
fas·ci·nat·ing
captivating:
inspiring a
great interest
or attraction
• Integrity
• Responsibility
• Courage
Smile!

• Integrity
• Responsibility
• Courage

“If you see
someone
without a
smile, give
them yours!”
- Stanley O. McNaughton
Former PEMCO C.E.O.
• Integrity
• Responsibility
• Courage
• Integrity
• Responsibility
• Courage
Rod Brooks
VP & CMO
PEMCO Mutual Insurance

Seattle, Washington

Past Chairman &
Current Board Member
WOMMA
Word of Mouth Marketing Assn

source | Nielsen study (August 2010)
Good morning snohomish county 2014 preso pdf

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