The document outlines 7 ways companies can encourage innovation: 1) Hire employees with innovative potential who question norms, 2) Have leadership model innovation, 3) Promote proposing ideas among staff and ensure ideas are valued, 4) Create channels for sharing ideas publicly, 5) Reward creative ideas regardless of implementation, 6) Provide encouraging environments for meeting and methodologies like brainstorming, 7) Implement mobility strategies so creativity can occur anywhere.