Nadine Abo Laban has over 5 years of marketing and sales experience. She holds a Bachelor's degree in Mass Communication from the American University in Cairo. Her experience includes senior marketing roles at hers Gym and Lychee, where she increased customer engagement and negotiated partnerships. She also worked on the marketing team at Red Bull and as a salesperson for National Travel Associates. Nadine is fluent in English and Swedish in addition to her native Arabic.

1. Nadine Abo Laban
Address: 52, Maxim Residence, Al-Sherouk City, Cairo, Egypt.
Mobile: 00201006010501/00201000072085
Email: Nadinealaa@aucegypt.edu
Education:
Bachelor of Mass Communication, The American University in Cairo, June 2015
American diploma, International School of Choueifat, Egypt June 2011 (with honors)
Related course work:
Online Communication, Photography, Visual Communication, Digital Communication,
Business communication, Marketing and Entrepreneurship.
Marketing experience:
Senior Marketing Executive, hers Gym, February 2015-Present
 Managed hers instructors and fitness class schedules
 Created Ultimately Hers Weight Loss transformation challenge
 Achieved a record of 300 applicants on Ultimately hers
 Negotiated successful collaboration with premium sponsors such as Bose, Reebok,
L’oreal, Uber, Johnson & Johnson, Nestle, Danone and Juhayna.
 Achieved a 400% increase in level of engagement on hers Digital pages.
 Developed social media plan to facilitate communication between company and gym
members as to increase customer engagement.
 Organized RISE hers third year anniversary event which achieved a target of 3,000
attendees
 Created a hers gym benefits card, which enabled our members to get exclusive
discounts at select venues ranging from travel, workout apparel, healthy food,
beauty spas to life coaching and therapy.
 Managed hers official social media pages on Facebook, Instagram, Youtube,
Snapchat and Google+
 Negotiated with boutiques and small business owners to participate in hers bazaar
 Collaborated with corporations such as Johnson & Johnson, Edita, Ford, Maybeline,
L’oreal, Pepsi Co, and P&G for corporate sponsorship of RISE
 Negotiated successfully with Ladybird, Scoop Empire, and The Fitness Magazine to
become media sponsors.
Marketing Executive, Lychee, June 2014- January 2015
 Managed Lychee’s social media pages on twitter, Facebook and Instagram
 Increased customer engagement and loyalty with brand by creating a customer
loyalty program for returning customers
 Invented competitions through which customers would win prizes, free products and
discounts to encourage multiple purchases and brand loyalty
 Achieved an 80% increase in customer engagement with brand on ground and on
social media
 Brainstormed new marketing ideas to achieve maximum sales growth through
effective marketing strategies
 Managed marketing campaigns from planning phase until implementation as well as
creating reports to analyze campaign results
 Conducted professional photoshoots for existing and new line products
 Communicated with several merchandise suppliers to select appropriate marketing
tools for Lychee

2.  Negotiated successful bargaining prices with suppliers to lesson costs thus achieve
higher profit
 Created, Managed and implemented several Lychee marketing projects including
competitions, discounts, promotions and charity donations
 Facilitated new branch openings through networking with owners of potential
branch locations venues (Cairo Festival City, Westtown Hub
Red Bull, Wiiings marketing team, January 2012- January 2014
 Trained new members of the “Wiiings” marketing team
 Promoted product through Educating consumers about the product benefits and
functionalities
 Planned, managed and reported all sampling activities
 Brainstormed and discussed company development programs
 Brainstormed new activation plans for events to reach targeted number of
attendees
 Created new and effective ways to reach potential consumers in the target market
 Managed two bands Cairokee & Wust Elbalad during Red Bull Soundclash concert
 Managed the “drifter’s family & friends” area during Red Bull Car Park Drift
 Managed Red Bull’s recruitment Facebook page
 Activated several events on and off university campuses
Sales Experience:
National Travel Associates, Sales person, June 2014- August 2014
 Achieved number one sales person in first month
 Managed customer relationships between clients and company high board
 Promoted sales through telemarketing to USA & Canada
 Analyzed target market and set sale targets accordingly
 Coordinated with sales teamto achieve company’s desired target
 Trained new sales teammembers
Tutoring and training experience:
The American University in Cairo, December 2013- May 2014
 Taught AUC workers beginner’s level English as part of the Community Development
Program
 Supervised midterm and final examination tests to certify the student’s passing of
the course
 Conducted simple pop tests and assignments to determine each individual student’s
level
 Created a self learning session where students would be the ones teaching the
professor the lesson they previously learned
International School of Choueifat, 2009-2011
 Tutored high school students in Economics, Biology, History, Psychology, Business
and English
 Coached a group of 10 high school girls in Aerobics and Zumba
 Chaperoned a school trip to Noueibah
 Managed and organized charity bake-sales on and off school premise.
Computer and language skills:
 Microsoft Word – Excellent knowledge
 Power Point – Good knowledge
 Microsoft Excell – Good Knowledge

3.  Arabic – Native language
 English – fluent
 Swedish – fluent