DELL project

Group #4 Dell Corporation in Brazil

Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

About Brazil ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],About Brazil

Brazilian PC Market ,[object Object],[object Object],[object Object],[object Object],[object Object]

Gray Market and Firms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DELL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DELL Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customer-Driven Innovation Listen=> Solve=> Impact ,[object Object],[object Object],[object Object]

FACTS about DELL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT Analysis STRENGHTS WEAKNESSES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OPPORTUNITIES THREATS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Preconditions for Entering Brazil ,[object Object],[object Object],[object Object],[object Object],[object Object]

Dell Strategic Position Threat of Entrance Rivalry Bargaining Power Suppliers Bargaining Power Buyers Threat of Substitute Medium High Low High Low

PESTEL Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Success Factors ,[object Object],[object Object],[object Object],[object Object]

Dell’s Sub-Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendation and Alternatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

DELL project

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