Dr. Ayman Ismail Localising Successful Business Models for Egypt- Localising Innovations workshop 2015.10.20 - GESR Social Innovation Summit
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Slides for Dr. Ayman Ismail's Interactive Workshop on localising Business Models for the Egyptian context and market. These Slides were part of the 4 hour workshop including group work on 4 case studies.
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Dr. Ayman Ismail Localising Successful Business Models for Egypt- Localising Innovations workshop 2015.10.20 - GESR Social Innovation Summit
- 1. My Responsibility as an Egyptian كمصري مسؤليتي Localizing Successful Business Models for Egypt - Interactive Workshop GESR SOCIAL INNOVATION SUMMIT 19 October 2015 DR. AYMAN ISMAIL Assistant Professor & Abdul Latif Jameel Endowed Chair of Entrepreneurship at the AUC School of Business
- 2. Source: http://social.yourstory.com/2014/01/weekly-wrap-top-social-entrepreneurship-stories-week-went-9/ What’s the first thing that comes to mind when you hear social entrepreneurship?
- 3. Source: http://impact.sosense.org/en/blog/finance-paradoxon Social entrepreneurship business model: a broad spectrum that is yet to be precisely defined
- 4. Social entrepreneurship business model: a working definition • Creating financial value vs. social value • Self-defined • Donation-driven (institutional, individual) vs. revenue-generation • For-profit (company) vs. non-profit (NGO) • New emerging laws for social enterprises • Often linked to business model innovation/ social innovation Source: http://impact.sosense.org/en/blog/finance-paradoxon Legal Status Mission Revenue Model Other
- 5. Examples of global social enterprises Public Health, India Hybrid model (Charge a premium to paying customers to subside the treatment of the BoP) Education & Infrastructure, India Local solutions to local problems, “de-mystifying high-technology” Marketing, USA Freemium petition tool and sponsored campaigns Finance, Bangladesh Microfinance and community development bank Outsourcing, USA Outsourcing digital work to the BoP
- 6. Examples of Egyptian social enterprises Biodynamic farming Handicrafts Clean Energy Ecotourism & Recycling Micro business development Arts & Culture
- 7. NM’s definition Social Enterprises are revenue-generating, economically viable enterprises that are able to deliver against financial as well as quantifiable social and/or environmental performance targets, i.e. have a double or triple bottom line. In our definition, this includes both non-profits that utilize business models to pursue their mission and for-profits whose primary purposes are social.
- 8. Some of NM’s social enterprises Misriyati Nawaya THAAT HarassMap
- 11. Localizing business models Product/ Service Customers Delivery • Product features • Product roadmap • MVP • Customer segments • Value proposition • Activities, resources & partnerships • Distribution channels • Operations & technology Financials • Revenue model • Cost structure • Profitability • Risk profile • Investments over time
- 12. Exercise: 1. Business mode analysis • Research the following businesses • Examine their website, app, etc. • Describe their business model • Product/service, customers, delivery • Financials 2. Business model localization • Localize the business model to Egypt • Present and discuss the business model
- 13. What did we learn today? Business model analysis Business model localization Pitching and communicating your business model