1. HP – Company Study
Nakul Patel

2. Overview
 HQ at Palo Alto, California, US
 Operates in more than 170 countries
 Ranked #10 in Fortune 500 list in 2011
 Ships 48mn PC units annually
 50mn customer stores worldwide
 Shares more than 4bn photos online
 More than 1bn customers
 349,600 employees
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3. Origin
 The Founders –
 The Mentor –
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4. Origin
 The Story –
 Great Depression
 Terman convinced Bill & Dave to come back
 Go to business together
 Set up shopn in GARAGE
 First product – an audio oscillator based on negative feedback
 Name – HP Model 200A (Suggested by Dave)
 First victory – The Big Customer – Walt Disney Productions in
1940
 8 no. of HP Model 200B to fine-tune soundtrack of movie – Fantasia
 US patent # 2,268,872 – for this oscillator to Bill – on Jan 6, 1942
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5. History & Milestones
 1939 – HP set up in The Garage
 1940 – First Big Sale (Walt Disney)
 1940 – HP moves out of Garage
 1942 – HP designs open floor plan
 1957 – HP goes public
 1958 – Acquired Mosley & Co.
 1959 – HP goes global
 1961 – HP on NYSE
 1962 – HP in Fortune 500 list
 1964 – HP’s atomic clock sets standard
 1966 – HP Labs Opens
 1966 – 1st HP computer
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6. History & Milestones
 1968 – 1st PC
 1972 – HP-35 calculator; HP enters computer industry
 1977 – Birth of Silicon Valley
 1981 – HP moves to China
 1983 – Introduces Touchscreen
 1984 – ThinkJet printing
 1988 – HP DeskJet Launched
 1989 – Garage named Landmark
 1993 – 10mn LaserJet
 1998 – 1ST PDA
 1999 – HP invent born
 2002 – HP & Compaq merge
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7. History & Milestones
 2004 – HP #11 in Fortune 500
 2005 – Named Most Trusted
 2006 – 100millionth LaserJet shipped
 2008 – Acquires EDS
 2009 – Receives prestigious IEEE award
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8. Vision & Mission
 Vision –
“To view change in the market as an opportunity to grow;
to use our profits and our ability to develop and produce
innovative products, services and solutions that satisfy
emerging customer needs.”
 Mission –
“To provide products, services and solutions of the
highest quality and deliver more value to our customers
that earns their respect and loyalty”
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9. Vision & Mission
 Corporate Objectives
Customer loyalty
We earn customer respect and loyalty by consistently providing the
highest quality and value.
Profit
We achieve sufficient profit to finance growth, create value for our
shareholders and achieve our corporate objectives.
Growth
We recognize and seize opportunities for growth that builds upon our
strengths and competencies.
Market leadership
We lead in the marketplace by developing and delivering useful and
innovative products, services and solutions.
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10. Vision & Mission
 Corporate Objectives
Commitment to employees
We demonstrate our commitment to employees by promoting and
rewarding based on performance and by creating a work environment that
reflects our values.
Leadership capability
We develop leaders at all levels who achieve business results, exemplify
our values and lead us to grow and win.
Global citizenship
We fulfill our responsibility to society by being an economic, intellectual
and social asset to each country and community where we do business.
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11. Awards & Recognition
 2004 – IEEE Corporate Innovation Award
 2009 – IEEE Milestone (for HP-35)
 2005 – IEEE-ISTO Corporate Award
 2010 – Top Corporate Citizen
 2011 – Named 2nd on Computerworld’s 2011 list of Top
Green Companies
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12. Product & Services
 Printer
 Digital Cameras
 Scanners
 PDA
 Pocket Computer
 Digital Calculator & Computer
 Business Desktop
 Thin Clients
 Personal Desktops
 Business Notebooks
 Personnel Notebooks
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13. Product & Services
 Workstations
 Servers
 Enterprise Storage
 SAN (Storage Area Network)
 Videoconferencing
 External Storage Devices
 Networking (Service)
Cloud Computing (Service)
 Enterprise Security (Service)
 Data Center Tramsformtion (Service)
 Defense, Logistics, National Security (Services)
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14. Market Share
 Personal Computers –
Market Share (%)
HP
DELL
Lenovo
Acer
ASUS
Others
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15. Market Share
Percent Share (%)
25
20
15
10 Percent Share (%)
5
0
2006 2007 2008 2009 2010 2011
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16. Market Share
 Server Vendor Market
Vendor % Revenue Share
2011 2010
HP 29.8 32.2
IBM 29.8 30
DELL 15.1 13.9
Oracle 6.0 6.5
Fujitsu 4.8 5.0
Others 14.6 12.5
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17. Market Share
Cloud Services
% Market Share
25
20
15
% Market Share
10
5
0
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17

18. Capacity
 PC Units
 2nd Quarter of 2011 – 14.8 mn PC’s
 2011 – Estimated over 50mn
 Server Products
 Shipped more than 684,000 servers in 1st quarter of 2012
 Market Share of 34.6 %
 Ships 1 server every 11 seconds
 1 in every 3 servers shipped worldwide is of HP
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19. Plants & Location
 HQ –
3000 Hanover Street,
Palo Alto,
California
USA
 Presence in more than 170 countries worldwide
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20. Plants & Location
 Headquarters of Geographic Operations
The locations of HP headquarters of geographic operations at
October 31, 2011 were as follows:
 Americas
 Houston, United States; Miami, United States; Mississauga,
Canada
 Europe, Middle East, Africa
 Geneva, Switzerland
 Asia Pacific
 Tokyo, Japan; Singapore
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21. Plants & Locations
 Worldwide Locations
 Aguadilla, Puerto Rico
 Bangalore, India
 Cupertino, Roseville, San Diego, and Woodland, California
 Leixlip, Ireland
 Beijing, China
 Kiryat-Gat, Nes Ziona, and Netanya, Israel
 Bristol, United Kingdom
 Fort Collins, Colorado
 Fusionopolis, Singapore
 Boise, Idaho
 Haifa, Israel
 Indianapolis, Indiana
 Sant Cugat del Valles, Spain
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22. Plants & Locations
 Worldwide Locations
 Palo Alto, United States
 Andover, Massachusetts
 Erskine, United Kingdom
 St. Petersburg, Russia
 Corvallis, Oregon
 LaVergne, Tennessee
 ChongQing and Shanghai, China
 Houston, Texas
 Sandston, Virginia
 Udham Singh Nagar, India
 Vancouver, Washington
 Tokyo, Japan
 Singapore
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23. Organizational Structure
 7 business segments
 PSG – Personal Systems Group
 Services
 IPG – Imaging & Printing Goup
 HP Financial Services
 Corporate Investements
 ESSN – Enterprise, Storage Servers, Storage &Networks
 HP Software
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24. Organizational Structure
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25. Financial Performance
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26. CSR Activities
 Global Citizenship
 As one of the world’s largest IT companies, HP believes, what
it does and how it does matters.
 1940 – First charitable contribution
 1991 – Laserjet Cartridge Return & Recycle Program
 2003 – Supply Chain Social & Environment Responsibility
 2006 – International Climate Change Initiative with
conservation of WWF (World Wildlife Fund)
 2007 – PVC eliminated from HP Packaging
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27. CSR Activities
 Energy & Water Conservation
 HP Products made from 50% recycled plastics and SAVES 30%
energy
 Skinless Server Trays – Can save energy enough to power
4600 average US households
 Material saved is equivalent to 4.3 Boeing 747’s
 At end of 2011, HP reduced energy consumption of HP
products by 50% (surpassing original goal of 40%)
 Reduced water consumption by 5% compared to 2007
 20% Reduction in Green House Gas emission
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28. Observations – Factors of Success
 Knowing the business & markets perfectly
 Expand – Diversify – Judge The Nerve of Market
 Neither Specialist Products Nor Generalist
 Continuous Innovation
 Acquisitions and Spin-off’s
 Acquired More than 125 companies since 1986, latest
being Autonomy in 2011
 Successful spin-off’s like 1999 – Agilent Technologies
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29. Coming Up…
 Computer That Can Learn
 MEMRISTOR – 4th basic element
 Flexible Display
 SAIL – Self Aligning Imprint Lithiography
 CeNSE (Centeral Nervous System for the Earth)
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30. Suggestions
 Market for Mobile PC
 Get over WebOS fiasco
 Autonomy
 After acquiring, let it be independent
 Small & Dynamic – Rapidly growing
 No need to integrate into HP straightaway
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31. Thank You for Reading!