Nalaka Gunawardene - covering ozone & climate for television - KL Media training workshop 26 Feb 2012

Ozone & Climate : How to tell ( and sell) two ‘invisible’ stories? By Nalaka Gunawardene Director, TVE Asia Pacific www.tveap.org AIBD/UNEP Regional Media Training Workshop Kuala Lumpur, Malaysia; 27-29 Feb 2012

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Top headlines! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.tveap.org movingimages.wordpress.com

Why do people watch Television? www.tveap.org movingimages.wordpress.com

A Tale of Two Images… www.tveap.org movingimages.wordpress.com

A Tale of Two Images… www.tveap.org movingimages.wordpress.com ,[object Object],[object Object],[object Object]

Our Challenge: tell good stories! www.tveap.org movingimages.wordpress.com ,[object Object],[object Object],[object Object],[object Object]

Ozone Layer: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.tveap.org movingimages.wordpress.com

TV needs moving images! ,[object Object],[object Object],[object Object],[object Object],[object Object],www.tveap.org movingimages.wordpress.com

What’s a good story ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.tveap.org movingimages.wordpress.com

Images that don’t… www.tveap.org movingimages.wordpress.com

Why do people watch TV? ,[object Object],[object Object],[object Object],[object Object],www.tveap.org movingimages.wordpress.com

What stories appeal on TV? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.tveap.org movingimages.wordpress.com

Images that move… ,[object Object],[object Object],[object Object],[object Object],www.tveap.org movingimages.wordpress.com

Images that move…2 ,[object Object],[object Object],[object Object],[object Object],www.tveap.org movingimages.wordpress.com

Choice of formats… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.tveap.org movingimages.wordpress.com

For moving images to work.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.tveap.org movingimages.wordpress.com

Examples… ,[object Object],[object Object],[object Object],[object Object],www.tveap.org movingimages.wordpress.com

21 Megatonne Timebomb ,[object Object],[object Object],[object Object],[object Object],www.tveap.org movingimages.wordpress.com More at: http://www.enn.com/press_releases/3718

Return of the Ozone Layer: Are We There Yet? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.tveap.org movingimages.wordpress.com

Ozzy Ozone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.tveap.org movingimages.wordpress.com

My Ozone Wish: PSAs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.tveap.org movingimages.wordpress.com

Ozone in 30 seconds? www.tveap.org movingimages.wordpress.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Overall Challenges we ALL face in telling these stories… www.tveap.org movingimages.wordpress.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Faced with challenges, I ask: What would Robert Lamb do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.tveap.org movingimages.wordpress.com

No shortage of stories… … or audiences!

.….. www.tveap.org Email: nalaka@tveap.org Blog: movingimages.wordpress.com Twitter: NalakaG

Nalaka Gunawardene - covering ozone & climate for television - KL Media training workshop 26 Feb 2012

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Nalaka Gunawardene - covering ozone & climate for television - KL Media training workshop 26 Feb 2012