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Business Plan for a Mumbai Based Digital Marketing Company

DigIQ raises your digital quotient by providing your business best in class digital marketing solutions. DigIQ is the one-stop solution for all your digital marketing needs. We make your business visible and give digital life to your business by making it relevant and more importantly by making sure that it is found.

Business Plan for a Mumbai Based Digital Marketing Company

  1. 1. 1 Business Plan for a Mumbai Based Digital Marketing Company Name Roll Number Shrey Arora 27 Balveer Lamba 06 Nalini Patil 18 Prajakta Patil 21 Vrushabh Dalvi 38 Group 6
  2. 2. Mumbai based digital marketing company Complete range of best in class Digital Marketing Solutions Data centric approach Research and Analytics Intricate and robust methodology Unfair Competitive Advantage Achieving an impactful, innovative and sustainable digital presence. WE ARE WE Provide Based on Driven by AND To give our clients BY 2
  3. 3. Drive-Business success WE are the catalyst We are DigIQ and we raise your- ‘Digital Quotient’ 3
  4. 4. • Search Engine Optimisation • Search Engine Marketing • Social Media (Marketing and optimization) • PPC/CPC- Pay per click/cost per click • Affiliate Marketing • Web Content and writing • Online Reputation Management (ORM) • Website Design and development (Mobile and Desktop) • Mobile Marketing • Internet Marketing • Email marketing 4
  5. 5. OUR PROMISE We promise to always strive for best and to constantly challenge and evolve ourselves to further our depth of understanding to excel at what we do for our clients and ourselves. OUR VISION We want to be recognized as a leading, best in class, and one of its kind digital marketing solutions provider amid our peers and clients. 5
  6. 6. PHILOSOPHY We like to conform to the highest professional standards and business ethics in everything we do. OUR MISSION  To provide scalable and high end digital marketing solutions.  To deliver best in class and unique blend of services.  To create, develop and deliver data centric digital marketing solutions.  To provide economical and competitive prices to all our diverse sets of clients. 6
  7. 7. Objectives  To position ourselves as a unique and viable alternative  To provide best in class, high end, and economical digital marketing solutions  To create, develop, and deliver digital marketing service which exceeds customer’s expectation  To maintain and sustain customer relationships for long term success Key To Success  Providing value for money proposition.  Ensuring high return on investment for every rupee spent.  Providing high quality services on a sustainable basis.  Delivering data centric, research and analytics based marketing solutions. 7
  8. 8. SMEs/ SMBs Start-ups Small entrepreneurs/businesses Other blooming/small entities 8
  9. 9. High end digital marketing solutions at affordable prices Data centric servicing based on research and analytics Intricate and robust methodology Customized and flexible service provisioning 9
  10. 10. 1. Internet Growth 300 Million 402 Million 500 Million 2014 2017 2015 10
  11. 11. 2. Mobile Internet Growth 173 Million 306 Million 371 Million 2014 2015 2016 (Till June) 11
  12. 12. 3. Internet vs Mobile Internet 12
  13. 13. 4. Digital Marketing Industry in India FICCI-KPMG Report on Media and Marketing 2013 CAGR 32% - Growth Projected for next five years 13
  14. 14. 5. Digital Marketing Growth (in INR crore) The Digital Marketing Industry will reach INR 7,044 crore by December 2016 at a CAGR of 35%. 14
  15. 15. 6. Social Media Users – Growth 15
  16. 16. 7. Digital Market Trends • 50% of respondents share that digital marketing activities are contributing to more than 10% share of their revenues. • Social Media (66%) topped the list of marketing activities planned for 2016. • 80% of India Marketers believe that integrated campaigns (Email, Social and Mobile) can result in a moderate to significant increase in conversion rates • Reaching out to target audience (54% votes) and acquiring new email addresses (50% votes) surfaced as the top challenges faced by India marketers in 2015. • More than 50% of marketers are planning to increase investment in digital marketing activities. Report by Octane research – Digital India in 2016 – Annual State of online marketing in India. 16
  17. 17. 7.1 Digital Market Trends Report and survey by Kstart in collaboration with Yourstory – Exploring India’s Digital Marketing landscape- Important trends • Dearth of Talent-: A good 66% of respondents in the survey believed that finding good talent was a major bottleneck • Agencies Preferred: 46% of the respondents work with digital agencies to execute their marketing strategies, and an almost equal number (43%) work with freelancers • Digital marketing performance indicators: As per the survey, for 54% of respondents, ‘conversion rate’ was the top KPI in consideration. 17
  18. 18. • India has over 51 million small and medium businesses, however, very few have an internet presence. (Google India) • Young companies and small businesses usually have small budgets • Digital Marketing is affordable and accessible • Digital marketing has become a viable option for smaller businesses as a an economical channel to find and engage with their customers. • Digital Marketing helps small businesses target the right customers in a cost effective manner using analytics • Digital Marketing campaigns are flexible and can be altered as per the situations and insights 18
  19. 19. Strengths • Affordable • Advertising Costs for small business • Market Demand • The World at Your Fingertips Weaknesses • Challenge to reach the population which is still not using the internet • Highly Competitive Market • Customer Scepticism Opportunities • Faster growth rate of internet users • Scaling into other geographies • High demand • Less Awareness • Technology development Threats • Price war • Competition with existing players • New entrants 19
  20. 20. “The five forces model of analysis was developed by Michael Porter to analyze the competitive environment in which a product or company works” Competitive Rivalry Threat Of New Entrants Threats Of Substitutes Suppliers Power Bargaining Power Of Buyers 20
  21. 21. -Patents -Brand building -Absolute cost advantage -Strong distribution chain HIGH -Bargaining leverage -Price sensitivity -Substitutes HIGH -Switching cost -Substitute inputs LOW -Relative cost performance -Buyers tendency to substitute HIGH Competitive Rivalry Threats Of Substitutes Threat Of New Entrants Suppliers Power Bargaining Power Of Buyers 21
  22. 22. What is competitor analysis Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors Our competitors: 1. Kleevz 2. Brandshastra 3. Admash Media 4. Logicserve Digital 5. Click and join 6. CliffTech 22
  23. 23. Competitor Market Analysis 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 1. Kleevz 2. Brandshastra 3. Admash Media 4. Logicserve Digital 5. Click and join 6.Cliff Tech Market share for the year 2015 Market share 23
  24. 24. Strategy and Implementation MARKET SEGMENTATION: Market segmentation is an integral part of a company's marketing strategy. It is the process of breaking down a larger target market into smaller, more homogeneous groups of customers that you can more efficiently market to them. Segmentation of market on the following basis:  Business Ideas  Price and Quality  Target Market. 24
  25. 25. Target Marketing Target marketing Clients Distribution channels Promotion Strategies Consumers Demand 25
  26. 26. Product Solution Product Solution Customer Portfolio Market Targeting Services By Media Customer Growth Enhancement 26
  27. 27. 1. Internet marketing 2. Search engine marketing (SEM) 3. Search engine optimization (SEO) 4. Pay per click advertising 5. Social media marketing 6. Web design and development 27
  28. 28. 7. Web content and writing solutions 8. Online reputation management 9. Email marketing 10.Mobile marketing 11.Affiliate marketing 28
  29. 29. Factors for considering Mumbai as our target market  Current scenario  Scope  Large number of SMEs and unorganized sector  Competition 29
  30. 30. Servicescape Flexible and highly performing work environment Physical backdrops surrounding our services Excellent ambience, elegant interior décor, fast and responsive website Other tangible evidences Business cards, stationary, report, internet and webpages 30
  31. 31. 1. Elements – price list, payment terms & condition 2. Strategies: • Demand based & competition oriented • Value pricing • Individual service pricing • Complete web presence packages • Cyclical pricing • Short Term promotional • Cost based • Offer group specific discounts 31
  32. 32. • Make Information available and accessible • Increase demand for products • Differentiate products • Holding free consultations • Networking • Door-to-door • Content & email marketing • “print ads vs digital ads” sales pitch • Offline guerrilla marketing • Offer group specific discounts • Relationship marketing 32
  33. 33. 33
  34. 34. • Understanding the customer • Research distribution Channels • Defining marketing mix • Analyse the financials • Analyse the market • Review and revise We the people at digIQ: • People – with enthusiasm • People – with talent • People – whose success is our first priority "We put our efforts to serve you best." 34
  35. 35. Phase I –  Create good customer base for the first 2 years  Focus would be on creating a good brand image for DigIQ  Marketing activities will be focused on generating business from offline marketing & meeting customer face to face to giving them a quick demo and building relationship  Target customers in Mumbai would be SMEs/SMBs/Start-ups from real estate, commerce, trade and fashion industries. They will be approached by going to the areas where they are prominently present 35
  36. 36. Phase II –  Marketing activities will be focused more on generating business from online marketing  Target market would be similar but the focus would be of reaching tier 2 cities like Pune, Nasik, Nagpur and Aurangabad  We would not restrict ourselves to any geography after we create a good foundation in Mumbai 36
  37. 37. THANK YOU 37

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