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Evolution of India's Tourism Policy

A presentation on the history and evolution of India's Tourism Policy till the launch of Incredible India Campaign

Evolution of India's Tourism Policy

  1. 1. Dr. Namrata R Ganneri Assistant Professor in History SNDT College of Arts & SCB College of Commerce and science for Women, Mumbai 2017
  2. 2. As Per WTO Tourism comprises the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes.(1993)
  3. 3.  The Travel & Tourism Industry in India is expected to grow and generate US $ 128 billion by 2016. The Total Demand is expected to grow by 8% per annum, in real terms, between 2007 and 2016. In the year 2006, India represented 0.8 % of the world market share. (World Travel and Tourism Council & Accenture: Travel And Tourism Economic Research in India ,2006)
  4. 4. Travel through the ages Modern Mass Tourism  As old as history  Fewer travellers  Motives -primarily pilgrimage, trade, many were political observers during military campaigns, adventurers, etc.  No formalities  Encountered several physical hardships  Post 1945 Development  Mass tourism, middle classes travel  A diverse range of motives- leisure, pleasure, business, etc.  Ease of travel due to modern means of transport  Elaborate travel formalities  T he r i s e o f o r ganis ed t r a v el t h e b u sines s o f t o ur ism
  5. 5.  1945 – appointment of Sargeant Committee, under Sir John Sargeant, Educational Adviser to GOI  Main Recommendations: ◦ Separate tourist organisations at Centre ◦ Regional offices in major cities ◦ Setting up of tourist publicity cells in Indian embassies and consulates world over
  6. 6. Upto the 1980s Tourism is a marginal concern of policy planners 1980s onwards Tourism gains recognition as a thrust area of policy planning
  7. 7.  1949- Ministry of Transport sets up a separate Tourist Traffic Branch  1955-56 Expansion of Tourist Traffic Division & formation of 4 sections: tourist traffic, tourist administration, tourist publicity & distribution sections  1955 Opening up of chain of tourist offices in India & abroad  1 March 1958 Creation of separate Tourism Dept in Ministry of Transport
  8. 8.  14 March 1967 Dept of Aviation & Tourism is formed into a independent ministry Ministry of Tourism and Civil Aviation with 2 departments-(i) Dept of Tourism (ii) Dept of Civil Aviation  This Ministry now had a full time Cabinet Minister  1967 designated by XXI UN General Assembly ‘International Tourist Year’ with a resolution toursim is a basic and most desirable human activity deserving the praise and encouragement of all peoples and all governments.
  9. 9.  First Five Year Plan – No Budgetary Allocation  Second five year Plan - development approach , emphasis on creating isolated facilities in important tourist centres. Third Five Year Plan - Beginning of an era of development of activities connected with tourism, particularly adventure, by the establishment of a winter sports complex at Gulmarg in Kashmir. 1966 Setting up oftThe India Tourism Development Corporation (ITDC) Fourth Five Year Plan-expansion and improvement of tourist facilities with a view to promote destination traffic, as distinct from transit traffic.  Integrated development of selected tourist centres like Kovalam, Gulmarg, Goa, Kullu-Manali, etc.  Promotion of Cultural tourism with the development of Buddhist Centres and the Heritage Centres and heritage monuments in  India through the Master Plans.
  10. 10.  The Sixth Plan (1980-85) : a major landmark in the history of Indian  Tourism. First ever “Tourist Policy” of the country was announced  during 1982  Provision of an action plan based on “Travel Circuit’ concept to maximize the benefits of tourism.  Seventh Five Year Plan (1985-90) : Tourism accorded the  status of an industry.  . A package of incentives given to tourist industries . The Tourism Finance Corporation of India (TFCI) was set up to finance tourism projects.
  11. 11.  Scheme for Integrated Development of Tourist Circuit  Scheme of Assistance for Large Revenue Generating (LRG) Projects  Scheme of Rural Tourism  Scheme of Financial Assistance to States for Organization tourism Related Events  Scheme of Central Financial Assistance for Information  Technology (IT) Projects  Scheme for support to Public Private Partnership in Infrastructure Development (Viability Gap Funding)  Scheme of Market Development Assistance (MDA)  Scheme of Professional Services -- Market Research  Scheme for Product/ Infrastructure and Destination  Development;  _Scheme of Capacity Building for Service Providers (CBSP);  “Incredible India” campaign is being promoted on a war footing.
  12. 12.  November 1982 The first ever National Tourism Policy was announced by the GOI  1986- Planning Commission sets up National Committee on Tourism (report submitted in 1988)  Chairman: Mohd. Yunus(Chairman, TAFI)  Title of Report: “Know India” 1991Visit India  1992 National Action Plan for Tourism was announced  1993 Tourism Synergy Programme  1996 National Strategy for the development of Tourism
  13. 13. National Tourism Policy - 1982 Aim: Presenting India to foreigners as the ultimate holiday resort. Measures suggested by the Policy: 1.To take full advantage of the national heritage in arriving at a popular campaign for attracting tourists; 2.To promote tourist resorts and make India a destination of holiday resorts; 3.To grant the status of an export industry to tourism; 4. To adopt a selective approach to develop few tourist circuits; and, 5. To invite private sector participation into the sector.
  14. 14.  1.Need for rearranging the existing organisation structure of the department of tourism and the need for an apex body called the National Tourism Board.  2. The setting up of a Standing Committee of tourism ministers for an integrated approach to tourism development and also to effectively associate the state governments involved.  3. To ensure implementation of the recommendation, a national policy needs to be evolved, supported by a comprehensive legislation.  4. Tourism plans to be integrated into overall plans of the country and into Area Development Plans.
  15. 15.  1986- Planning Commission sets up National Committee on Tourism (report submitted in 1988)  Chairman: Mohd. Yunus(Chairman, TAFI)  Title of Report: “Know India” 1991Visit India 1991  1992 National Action Plan for Tourism was announced
  16. 16.  Objectives were to tackle inadequacies in India’s Tourist development policies  •socio-economic development of areas;  •increasing employment opportunities;  •developing domestic tourism for the budget category;  •preserving national heritage and environment;  •development of international tourism;  •diversification of the tourism product.  •increase in India's share in world tourism (from the  Present 0.4% to 1% during next 5 years)
  17. 17.  The strategy for achieving the objectives is outlined below:  •Improvement of tourism infrastructure.  •Developing areas on a selective basis for integrated growth along with marketing of destinations to ensure optimum use of existing infrastructure.  •Restructuring and strengthening the institutions for development of human resources.  •Evolving a suitable policy for increasing foreign tourist arrivals and foreign exchange earnings.
  18. 18.  National Tourism Policy (2002- 2007)  Aggressive Marketing Campaign “Incredible India/ Atulya Bharat”
  19. 19. 2002-2007
  20. 20.  The mission is to promote sustainable tourism as a means of economic growth and social integration and to promote the image of India abroadas a country with a glorious past, a vibrant present and a bright future.  To achieve mission the policies will be evolved around six broad areas : ◦ Welcome (swagat), ◦ Information (suchana), ◦ Facilitation (suvidha), ◦ Safety (suraksha), ◦ Cooperation (sahyog) and ◦ Infrastructure Development (sanrachana) ◦ Cleanliness(safai)

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