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Verdis Norton Founder & CEO
Welcome! …to what I believe will be the most significant event that will occur in “network marketing”during this century
ASEA is raising the bar, and is poised to break industry and world records!
ASEA is unparalleled! New science base technology Patent protected Fast acting, all natural Broad applications “Must have” product for athletes “Realness” is resonating within the industry
ASEA momentum is building… Three years to “stage” the business for today’s launch Associate base is firm and building rapidly Best-in-class tools and “scale-up” systems in place Word is spreading…ranked in top tier of MLM “gainers”
The Management and Associate teams forming around ASEA are world class!
ASEA will  make “Network Marketing” history!
Today, with the official launchof ASEA, we set the stage to further accelerate theexpansion that willtake ASEA aroundthe world!
Today…four topics frame up the ASEA opportunity Unprecedented Demand Phased Growth Curves  The Opportunity  ASEA Vision
1. Unprecedented Demand
In January 2007, Steve Jobs announced to the world that Apple was introducing anew device…that he described as both “revolutionary and magical”
The device was the iPhone…and it was described as being 5 years ahead of any other phone
It went on sale in June 2007,and was a huge success ,[object Object]
First quarter sales topped the sales of Palm, Nokia, and Motorola combined
By the end of the year, Apple had sold 3.7 million iPhones,[object Object]
In 3.5 years, Apple iPhoneswill generate revenues in excess of $25 billion (5 times the Utah state budget)
Then Apple introduced the iPad…
Jobs described the iPad as a completely new experience  Thin and lightweight, and easy to hold Innovative software…manipulate withyour fingers Superior to existing reading devices
The iPad exceeded expectations and was, and is, tremendously successful Unveiled in January, launched in April Sold 3.3 million iPads in the first three months Astronomical projections through 2012: 2010	12.9 million 2011	36.5 million 2012	50.4 million 100 million units in three years Source: iSupply Market Research
Based on projections, the iPad will generate revenues of $64 billion over the next three years Source: iSupply Market Research
The four-year combined revenue for IPhones and IPads, with accessories, will exceed  $100,000,000,000 Source: iSupply Market Research
What do both the iPhone and the iPad have in common?
Unprecedented Demand!
Webster’s definition of “unprecedented”  ,[object Object]
Unparalleled
Having no previousexample
Innovative, inventive,original, novel,[object Object]
Profile of “unprecedented demand”  Unprecedented Demand New market or category  One-of-a-kind…no initial competition  Changes the game Dramatic revenue and share gains
Like the IPhone and IPad, ASEA is a game changer!   ASEA enhances the body’s naturalability to take care of itself…and it’snative to the body ASEA improves the body’s aerobicefficiency…and does it naturally (athletic performance) ASEA will create unprecedented demand!
Using Steve Jobs’ words, ASEA is a “revolutionary and magical product” Unparalleled Health and Wellness benefits Protective enzymes 500% more effective  Promotes increased production of Glutathione and SOD Improves the body’s aerobic efficiency Dramatic improvement in athletic ability Performance Endurance Recovery Repair
In short, ASEA will be a game changer for the industry and the world!
Phased Growth Curves
A concept in microbiology seems to correlate with typical growth patterns in network marketing
…3 phases of growth LAG PHASE...a period of slow growth LOG PHASE …marked by rapid exponential growth.   STATIONARY PHASE…cells shut down as nutrients are depleted.
Network Marketing typicallyfollows the same pattern LOG PHASE (Exponential Growth) STATIONARY PHASE (No Growth) LAG PHASE (Slow Growth)
What is the correlation that causes the log phase drop into the stationary phase ? LOG PHASE (Exponential Growth) STATIONARY PHASE (No Growth) LAG PHASE (Slow Growth)
What is the correlation that causes the log phase drop into the stationary phase ? Network Marketing  Microbiology Saturated Market, Lack of Demand Lack of Growth Nutrients
If demand is the key factor, how big is the potential market, or opportunity, for ASEA?
3. Opportunity
ASEA is positioned to catapult in two huge markets Sports Health & Wellness The global Health & Wellness industry is huge…over $800 billion The Sports industry is gigantic…$213 billion in the US alone ,[object Object]
Seven times the size of the Movie Industry,[object Object]
The healthcare industry in the US is more or less broken   World Health Organization… ,[object Object],37th in overall performance 72nd by overall level of health ,[object Object],[object Object]
Mike Leavitt, HHS Secretary, 2006 “American medicine is on a collision course with the future as a result of steadily rising costs” Healthcare costs as a % of GNP ,[object Object]
1970 = 8%
2000 = 16%
2030 projected at 25%,[object Object]
ASEA is the absolute key tonatural health and wellness ASEA strengthens the immune system ASEA supplementation makes the body’s natural protective enzymes five times more effective  ASEA significantly “steps up” the production of Glutathione and Superoxide Dismutase  ASEA supplementation significantly improves respiratory/aerobic performance (oxygenates the body)
Glutathione (GSH) is key to cellular health GSH is produced by every cell in the body to block and prevent cell damage GSH may determine the rate of aging and susceptibility to chronic disease ,[object Object]
Lack of GSH in the cells is a primary cause of faster aging (Lang, University of Louisville)
Those with low levels of GSH are 30% more likely to have chronic disease, decreased functions,and early death (Lang, Julius, University of Michigan),[object Object]
“Walking is man's best medicine”
“Natural forces within us are the true healersof disease”ASEA is both the food and the body’s natural forces!
The overall Health and WellnessMarket is staggering…over $800 MM in 2006 Global Health & Wellness Pharmaceutical Neutraceutical $189  Billion  $643  Billion Source; WPD SSA 2006 Source; IMS Health 2006 The addressable market is at least $30 billion
Sports Industry
ASEA dramatically improves athletic ability Multiple studies show improvement in VO2Max, time to Ventilatory Threshold Preponderance of anecdotal testimonials All reports positive Multiple third-party studies and articles Multiple universities conducting studies Bottom line: every athlete in the world will be disadvantaged if not taking ASEA!
The sports opportunity is huge,but hard to quantify (US dollars) The sports industry is gigantic (Over $200 billion in US alone) The Energy Drink Market hit $5.4 billion in 2007…expected to be $10 billion in 2010 The global Sports Drink Market is $300 Billion; North America $147 Billion  ASEA will create a whole new category “Endurance & Recovery” Sources: Wikipedia; Goldman Sachs; WIKI Research
The Sports industry indirectly touches countess lives…$200 Bil impact $Billions% Cont Advertising	$27.4	12.9% Spectator Spending	26.2	12.3% Sporting Goods	25.6	12.0% Operating Expense	23.0	10.8% Gambling	18.9	8.9% Professional Services	15.3	7.2% Medical Spending	12.6	5.9% Licensed Goods	10.5	4.9% Media Rights	7.0	3.3% Sponsorships	6.4	3.0% Facility Construction	2.5	1.2% Multimedia 	2.1	1.0% Endorsements	0.9	.04% Other	20.2	9.5%
500 million people have registered as participants in various sports (US alone) Total US Population Is 300 million Source: AIES/ IASE, 2004
Extrapolation based on US dataand G8 populations The US Sports industry is over $200 billion The G8 nations (includes the US) Sports industry is $1 trillion Almost 500 million people have registered for various sports activities in the US 2.5 billion people are participating in various sports in just the G8 nations G8 Nations: Canada, France, Germany, Italy, Japan, Russia,United Kingdom, United States
The potential for ASEA in just the athletic arena is mind boggling US Athletes  G8 Athletes G8 population: 1.5 Billion Assumption: 500 MM sports participants (33%) 2% usage @ 1 case/ month = $1.2 Billion/ yr 4% usage @ 1 case/ month = 2.4 Billion/ yr US population: 300MM Assumption: 100MM sports participants (33%) 5% usage @ 1 case/ month = $600 Million/ yr 10% usage @ 1 case/ month = 1.2 Billion/ yr
Given the dynamics surrounding ASEA, how long will the log phase last ?  LOG PHASE (Exponential Growth) STATIONARY PHASE (No Growth) LAG PHASE (Slow Growth)
Huge markets and unprecedented demand will drive up the log phase
ASEA Vision
The ASEA vision is framed within the context of the Strat-Link planning process
1  Situation Analysis 4 Execution Industry/Market Correlation Operating  Priorities Competition 12 1 2 11 Corporate Priorities Internal Analysis 3 10 9 4 Trends/ Implications Strategic Initiatives 8 5 7 6 SWOT Analysis Strategies 3 Strategic Plans 2 Assessment Critical Issues Objective/Goals
ASEA Mission The ASEA Mission/ Purpose: ,[object Object]
Provide an opportunity for individuals and families to realize their full potential; and realize their hopes and dreams,[object Object]
While setting a new industry standard of professional, principle-based management, and the personal development of ASEA affiliated Associates,[object Object]
ASEA Strategies  Build the Network Differentiated Marketing Legitimize the Business Execute with Excellence
ASEA Strategies/ Initiatives S1 Build the Network S2 Differentiated Marketing S3 Legitimize the Business S4 Execute with Excellence Develop Associate training centered around valuesand  and  management principles Integrate associate development into ASEA overall marketing plan Rationalize  and adhere to compliance management policies Rationalize a  comprehensives  best-in-class associate training program Develop a pro-active regulatory communication Adhere to Strat-Link planning processes Rationalize organization structure (1 and 3 years) Recruit  and staff with  “high caliber”  industry professionals Form  ASEA Associate Advisory Council based on rank Form ASEA Science Advisory Council Rationalize associate support structure, including customer service, linguistics Develop comprehensive associate marketing/ communication plan Rationalize regulatory compliance infrastructure  Develop production strategy that will insure 99% service levels Develop 5 year aggressive international  expansion plan Establish clear set of Associate recruiting policies (self funding) Advance ASEA science (athletics, skin, other) Differentiate marketing materials/ approaches (Strat-Link, training) Develop plan to differentiate customer service (competitive  advantage) Develop and implement a  viral marketing campaign in Q3,2010 © 2010 ASEA, LLC
ASEA is firmly committed to you and your personal development  Based on Strat-Link principles/ processes Tiered training based on rank advancement Entry level: “Principles and Values” and  “Fundamentals for Success”  Advanced: full gamut of personal development
ASEA’s Strat-Link training is focused more on “become” rather than “income” “What you get by achieving your goals is not as important as what you become by achieving your goals” - Zig Zigler
“If you do not feel yourself growing in your workand your life broadening and deepening, if your task is not a perpetual tonic to you, you have not found your place.”-  Orison Marden
Have you found your place? And are you ready to make history with us?
Patanjali…2200 years ago! “When you are inspired by some great purpose, some extraordinary project, all your thoughts break their bounds, your mind transcends limitations;  Your consciousness expands in every direction; you find yourself in a new, great, and wonderful world Dormant forces, faculties, and talents become alive; you discover yourself to be a greater person by far than you ever dreamed yourself to be.”
ASEA is a great purpose! The ASEA Mission: ,[object Object]
Provide an opportunity for individuals and families to realize their full potential; and realize their hopes and dreams,[object Object]
…and change the world with ASEA!
Jarom Webb Chief Financial Officer

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Verdis Norton Asea Intro

  • 2. Welcome! …to what I believe will be the most significant event that will occur in “network marketing”during this century
  • 3. ASEA is raising the bar, and is poised to break industry and world records!
  • 4. ASEA is unparalleled! New science base technology Patent protected Fast acting, all natural Broad applications “Must have” product for athletes “Realness” is resonating within the industry
  • 5. ASEA momentum is building… Three years to “stage” the business for today’s launch Associate base is firm and building rapidly Best-in-class tools and “scale-up” systems in place Word is spreading…ranked in top tier of MLM “gainers”
  • 6. The Management and Associate teams forming around ASEA are world class!
  • 7. ASEA will make “Network Marketing” history!
  • 8. Today, with the official launchof ASEA, we set the stage to further accelerate theexpansion that willtake ASEA aroundthe world!
  • 9. Today…four topics frame up the ASEA opportunity Unprecedented Demand Phased Growth Curves The Opportunity ASEA Vision
  • 11. In January 2007, Steve Jobs announced to the world that Apple was introducing anew device…that he described as both “revolutionary and magical”
  • 12. The device was the iPhone…and it was described as being 5 years ahead of any other phone
  • 13.
  • 14. First quarter sales topped the sales of Palm, Nokia, and Motorola combined
  • 15.
  • 16. In 3.5 years, Apple iPhoneswill generate revenues in excess of $25 billion (5 times the Utah state budget)
  • 17. Then Apple introduced the iPad…
  • 18. Jobs described the iPad as a completely new experience Thin and lightweight, and easy to hold Innovative software…manipulate withyour fingers Superior to existing reading devices
  • 19. The iPad exceeded expectations and was, and is, tremendously successful Unveiled in January, launched in April Sold 3.3 million iPads in the first three months Astronomical projections through 2012: 2010 12.9 million 2011 36.5 million 2012 50.4 million 100 million units in three years Source: iSupply Market Research
  • 20. Based on projections, the iPad will generate revenues of $64 billion over the next three years Source: iSupply Market Research
  • 21. The four-year combined revenue for IPhones and IPads, with accessories, will exceed $100,000,000,000 Source: iSupply Market Research
  • 22. What do both the iPhone and the iPad have in common?
  • 24.
  • 27.
  • 28. Profile of “unprecedented demand” Unprecedented Demand New market or category One-of-a-kind…no initial competition Changes the game Dramatic revenue and share gains
  • 29. Like the IPhone and IPad, ASEA is a game changer! ASEA enhances the body’s naturalability to take care of itself…and it’snative to the body ASEA improves the body’s aerobicefficiency…and does it naturally (athletic performance) ASEA will create unprecedented demand!
  • 30. Using Steve Jobs’ words, ASEA is a “revolutionary and magical product” Unparalleled Health and Wellness benefits Protective enzymes 500% more effective Promotes increased production of Glutathione and SOD Improves the body’s aerobic efficiency Dramatic improvement in athletic ability Performance Endurance Recovery Repair
  • 31. In short, ASEA will be a game changer for the industry and the world!
  • 33. A concept in microbiology seems to correlate with typical growth patterns in network marketing
  • 34. …3 phases of growth LAG PHASE...a period of slow growth LOG PHASE …marked by rapid exponential growth. STATIONARY PHASE…cells shut down as nutrients are depleted.
  • 35. Network Marketing typicallyfollows the same pattern LOG PHASE (Exponential Growth) STATIONARY PHASE (No Growth) LAG PHASE (Slow Growth)
  • 36. What is the correlation that causes the log phase drop into the stationary phase ? LOG PHASE (Exponential Growth) STATIONARY PHASE (No Growth) LAG PHASE (Slow Growth)
  • 37. What is the correlation that causes the log phase drop into the stationary phase ? Network Marketing Microbiology Saturated Market, Lack of Demand Lack of Growth Nutrients
  • 38. If demand is the key factor, how big is the potential market, or opportunity, for ASEA?
  • 40.
  • 41.
  • 42.
  • 43.
  • 46.
  • 47. ASEA is the absolute key tonatural health and wellness ASEA strengthens the immune system ASEA supplementation makes the body’s natural protective enzymes five times more effective ASEA significantly “steps up” the production of Glutathione and Superoxide Dismutase ASEA supplementation significantly improves respiratory/aerobic performance (oxygenates the body)
  • 48.
  • 49. Lack of GSH in the cells is a primary cause of faster aging (Lang, University of Louisville)
  • 50.
  • 51. “Walking is man's best medicine”
  • 52. “Natural forces within us are the true healersof disease”ASEA is both the food and the body’s natural forces!
  • 53. The overall Health and WellnessMarket is staggering…over $800 MM in 2006 Global Health & Wellness Pharmaceutical Neutraceutical $189 Billion $643 Billion Source; WPD SSA 2006 Source; IMS Health 2006 The addressable market is at least $30 billion
  • 55. ASEA dramatically improves athletic ability Multiple studies show improvement in VO2Max, time to Ventilatory Threshold Preponderance of anecdotal testimonials All reports positive Multiple third-party studies and articles Multiple universities conducting studies Bottom line: every athlete in the world will be disadvantaged if not taking ASEA!
  • 56. The sports opportunity is huge,but hard to quantify (US dollars) The sports industry is gigantic (Over $200 billion in US alone) The Energy Drink Market hit $5.4 billion in 2007…expected to be $10 billion in 2010 The global Sports Drink Market is $300 Billion; North America $147 Billion ASEA will create a whole new category “Endurance & Recovery” Sources: Wikipedia; Goldman Sachs; WIKI Research
  • 57. The Sports industry indirectly touches countess lives…$200 Bil impact $Billions% Cont Advertising $27.4 12.9% Spectator Spending 26.2 12.3% Sporting Goods 25.6 12.0% Operating Expense 23.0 10.8% Gambling 18.9 8.9% Professional Services 15.3 7.2% Medical Spending 12.6 5.9% Licensed Goods 10.5 4.9% Media Rights 7.0 3.3% Sponsorships 6.4 3.0% Facility Construction 2.5 1.2% Multimedia 2.1 1.0% Endorsements 0.9 .04% Other 20.2 9.5%
  • 58. 500 million people have registered as participants in various sports (US alone) Total US Population Is 300 million Source: AIES/ IASE, 2004
  • 59. Extrapolation based on US dataand G8 populations The US Sports industry is over $200 billion The G8 nations (includes the US) Sports industry is $1 trillion Almost 500 million people have registered for various sports activities in the US 2.5 billion people are participating in various sports in just the G8 nations G8 Nations: Canada, France, Germany, Italy, Japan, Russia,United Kingdom, United States
  • 60. The potential for ASEA in just the athletic arena is mind boggling US Athletes G8 Athletes G8 population: 1.5 Billion Assumption: 500 MM sports participants (33%) 2% usage @ 1 case/ month = $1.2 Billion/ yr 4% usage @ 1 case/ month = 2.4 Billion/ yr US population: 300MM Assumption: 100MM sports participants (33%) 5% usage @ 1 case/ month = $600 Million/ yr 10% usage @ 1 case/ month = 1.2 Billion/ yr
  • 61. Given the dynamics surrounding ASEA, how long will the log phase last ? LOG PHASE (Exponential Growth) STATIONARY PHASE (No Growth) LAG PHASE (Slow Growth)
  • 62. Huge markets and unprecedented demand will drive up the log phase
  • 64. The ASEA vision is framed within the context of the Strat-Link planning process
  • 65. 1 Situation Analysis 4 Execution Industry/Market Correlation Operating Priorities Competition 12 1 2 11 Corporate Priorities Internal Analysis 3 10 9 4 Trends/ Implications Strategic Initiatives 8 5 7 6 SWOT Analysis Strategies 3 Strategic Plans 2 Assessment Critical Issues Objective/Goals
  • 66.
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  • 68.
  • 69. ASEA Strategies  Build the Network Differentiated Marketing Legitimize the Business Execute with Excellence
  • 70. ASEA Strategies/ Initiatives S1 Build the Network S2 Differentiated Marketing S3 Legitimize the Business S4 Execute with Excellence Develop Associate training centered around valuesand and management principles Integrate associate development into ASEA overall marketing plan Rationalize and adhere to compliance management policies Rationalize a comprehensives best-in-class associate training program Develop a pro-active regulatory communication Adhere to Strat-Link planning processes Rationalize organization structure (1 and 3 years) Recruit and staff with “high caliber” industry professionals Form ASEA Associate Advisory Council based on rank Form ASEA Science Advisory Council Rationalize associate support structure, including customer service, linguistics Develop comprehensive associate marketing/ communication plan Rationalize regulatory compliance infrastructure Develop production strategy that will insure 99% service levels Develop 5 year aggressive international expansion plan Establish clear set of Associate recruiting policies (self funding) Advance ASEA science (athletics, skin, other) Differentiate marketing materials/ approaches (Strat-Link, training) Develop plan to differentiate customer service (competitive advantage) Develop and implement a viral marketing campaign in Q3,2010 © 2010 ASEA, LLC
  • 71. ASEA is firmly committed to you and your personal development Based on Strat-Link principles/ processes Tiered training based on rank advancement Entry level: “Principles and Values” and “Fundamentals for Success” Advanced: full gamut of personal development
  • 72. ASEA’s Strat-Link training is focused more on “become” rather than “income” “What you get by achieving your goals is not as important as what you become by achieving your goals” - Zig Zigler
  • 73. “If you do not feel yourself growing in your workand your life broadening and deepening, if your task is not a perpetual tonic to you, you have not found your place.”- Orison Marden
  • 74. Have you found your place? And are you ready to make history with us?
  • 75. Patanjali…2200 years ago! “When you are inspired by some great purpose, some extraordinary project, all your thoughts break their bounds, your mind transcends limitations; Your consciousness expands in every direction; you find yourself in a new, great, and wonderful world Dormant forces, faculties, and talents become alive; you discover yourself to be a greater person by far than you ever dreamed yourself to be.”
  • 76.
  • 77.
  • 78. …and change the world with ASEA!
  • 79. Jarom Webb Chief Financial Officer
  • 80. Kurt Richards Vice PresidentCorporate Development
  • 81. Bruce Call Vice President, Marketing
  • 82. Karen Reilley Director of Associate Support
  • 83. Justin Wilson Director of Associate Development
  • 84. Chris Mastin Director of Sales Development
  • 85. James Pack Founder & President
  • 86. Kurt Richards Vice PresidentCorporate Development
  • 87. Karen Reilley Director of Associate Support

Editor's Notes

  1. Que 16 Friday General Session I Testimonial - Company