Burson-Marsteller is a leading global strategic communications and public relations firm operating in 110 countries. Penn Schoen Berland, a member of Young & Rubicam Group and the WPP Group, conducted research on behalf of Burson-Marsteller to explore attitudes about the future of the technology industry. The research involved an online survey of 504 Technology Elites and 1,000 members of the general public conducted from December 6-13, 2016.

1. About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global strategic communications and public relations firm operating in 110
countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY),
the world’s leader in communications services. For more information, please visit www.burson-marsteller.com
About Penn Schoen Berland
Penn Schoen Berland (PSB), a member of Young & Rubicam Group and the WPP Group, is a global research-based consultancy
specializing in messaging and communications strategy for blue-chip corporate, political and entertainment clients. PSB’s
operations include over 200 consultants and a sophisticated in-house market research infrastructure with the capability to
conduct work in more than 90 countries. For more information, please visit www.psbresearch.com
Penn Schoen Berland (PSB) conducted research on behalf of Burson-Marsteller to explore attitudes and perceptions about the
future of the technology industry. To meet these objectives, PSB conducted an online quantitative study from December 6th
to December 13th, 2016 among Technology Elite (n=504) and General Public respondents (n=1000). The margin of error for
the Technology Elites total sample is +/- 4.3% and larger for subgroups. The margin of error for the General Public total sample
is +/- 3.00% and larger for subgroups.
For more information, go to: burson-marsteller.com/AgeofTrumpTechPolicySurvey
tech policy survey
68%74%
vs
AND THAT INNOVATION NEGATIVELY
AFFECTS AVERAGE AMERICAN JOBS
22%35%
vs
THE GENERAL PUBLIC IS ALSO MORE LIKELY
TO SAY THAT, FOR THE AVERAGE AMERICAN,
TECHNOLOGY IS A JOB DESTROYER
27%37%
vs
AND 73%
PRIORITIZE
ENERGY OVER
TECHNOLOGY
75%
PRIORITIZE
HEALTHCARE
WHILE 67% OF THE
GENERAL PUBLIC ALSO
VIEW THE TECH INDUSTRY
AS IMPORTANT
80% OF TECHNOLOGY ELITES SAY THE TECHNOLOGY INDUSTRY
IS VERY IMPORTANT TO THE U.S. ECONOMY – THE MOST IMPORTANT
OF ANY INDUSTRY
Key Differences Between Technology
Elites & the General Public
THE GENERAL PUBLIC IS MORE LIKELY THAN TECHNOLOGY ELITES TO AGREE
THAT TRADITIONAL MANUFACTURING AND SERVICE JOBS ARE MORE
IMPORTANT FOR THE ECONOMY THAN EXPANDING INNOVATION
46%
56%
73%
OF TECHNOLOGY ELITES SAY
THAT IF INNOVATION
DOESN’T OCCUR IN AMERICA
IT WILL CONTINUE OVERSEAS
TECHNOLOGY ELITES ARE
MOST LIKELY TO SAY THAT
CHINA AND JAPAN ARE THE
COUNTRIES THAT WILL
SURPASS THE U.S. IN TERMS
OF TECHNOLOGY SUCCESS
73%
OF TECHNOLOGY ELITES SAY
THAT INNOVATION IS
CRITICAL TO OUR POSITION IN
THE GLOBAL ECONOMY AND
THE TECH INDUSTRY IS GOING
IN THE RIGHT DIRECTION TO
MAINTAIN THAT
COMPARED TO 59%
OF THE GENERAL PUBLIC
COMPARED TO 63%
OF THE GENERAL PUBLIC
73%
OF TECHNOLOGY ELITES
BELIEVE THE TECHNOLOGY
INDUSTRY WILL CONTRIBUTE
TO JOB CREATION
How Technology Elites and the General
Public View Jobs & Innovation Under a
Trump Administration
59%
OF TECHNOLOGY
ELITES BELIEVE THE
INCOMING TRUMP
ADMINISTRATION
WILL BE FAVORABLE
TO THE TECHNOLOGY
INDUSTRY
The Future Looks Bright for Tech
76%
OF TECHNOLOGY
ELITES SAY THE
U.S. TECHNOLOGY
INDUSTRY’S BEST
DAYS ARE STILL TO
COME
COMPARED TO 59%
OF THE GENERAL PUBLIC COMPARED TO 50%
OF THE GENERAL PUBLIC
tech policy survey