If you work in digital products you've probably recognized the rapid rate of innovation and change that is needed to keep up with technology and competitors. Clearly we can no longer track and manage to a 2 year roadmap; a new paradigm to plan & manage products is needed. Agile helped us respond and adapt to change along the way but Lean helps us pivot in completely new directions. In this talk Natalie will explain tools and techniques for managing a continuously evolving roadmap of customer and product hypotheses.

1. Managing Product Roadmaps
The Lean Way
@nataliehollier#PivotalLabs Tech Talk

2. About me...
- Product and UX
- Agile & Lean Methodologies
- Innovation Portfolio Management
@nataliehollier

3. - beyond -
The perils of
seemingly good ideas
- towards -
Lean product management:
a repeatable process
@nataliehollier

4. New Product Ideas
Drop into your head Build on Existing Ideas
Domain/Industry Expertise
Understand the Current Market
Know Customer’s Needs
VS.

5. New Product Ideas
Simple Solution
Small Scope
Easy to Build
Big Visions, Systems or Ecosystems
Solve All The Problems
Countless Feature Ideas
Plans for How to Extend in Future
VS.

6. Product Portfolio
?

7. Anders Ramsey ~ Agile UX Meetup 2013
Development Approach
Waterfall
Agile (Scrum)
Lean
BUILD
RELEASE
MARKET FEEDBACK

8. Responding to Uncertainty
Waterfall
Agile (Scrum)
Lean
“We know what
customers want”
“We know how
to deliver it”
? ?
?
... always be validating!

9. Lean Product Development
BUILD
MEASURELEARN
DESIGN
THINKING
LEAN
STARTUP
AGILE
UX + DEV
Lean UX ~ Jeff Gothelf and Josh Seiden
(aka LeanUX)

10. Think big.
Start small.
Move fast.
Think big.
Start small.
Move fast.

11. ITERATE.
?
A+
alpha beta 1 beta 2 launch
?
A+
?
A+
?
A+
Minimum Viable Portfolio

12. Goal driven
User research based
Cross functional teams
Supporting software tools
& practices
KEY INGREDIENTS

13. MVP MVP
MISSION
Discover
and Prioritize
OPPORTUNITIES
Design
and Test
Cross Functional
Team
Lean Product Teams
ALIGNMENT ON VISION
NOT PRESCRITIVE
EMPOWERED TEAMS
ADAPTIVE SOLUTION

14. Lean Product Roadmap
MVP
PRODUCT
OPPORTUNITY
BACKLOG
PRODUCT
DISCOVERY
PRODUCT
DEVELOPMENT
problem hyptheses
research driven
dynamic & evolving
problem validation
solution hyptheses
collaborative MVP design
market feedback
solution validation
hypothesis learning
WIP
LIMIT

15. Opportunity Backlog
Insights & Input
customer research
business stakeholders
technology ideas Opportunity Backlog
prioritize based on business goals
Limit WIP
Opportunity Brief
problem statement
desired outcome
measurable success criteria
DESIGN
THINKING

16. The ‘Regular Tablet’ Opportunity
HOW MIGHT WE... create a customized classroom
experience for teachers & students, without loosing the
full potential of easy access to external apps and content
on our tablet?
OPPORTUNITY ASSESSMENT
svpg .com/opportunity-assessment
- What problem are we solving?
- Who is it for? (persona)
- Measurable success criteria for outcome?

17. Lean Product Roadmaps
MVP
PRODUCT
OPPORTUNITY
BACKLOG
PRODUCT
DISCOVERY
PRODUCT
DEVELOPMENT
problem hyptheses
research driven
dynamic & evolving
problem validation
solution hyptheses
collaborative MVP design
market feedback
solution validation
hypothesis learning
WIP
LIMIT

18. MVP Design
storyboards and wireframes
hypothesis and assumptions
MVP Design Workshop
Collaborative
Design
customer / researcher
design
business
technology
DESIGN
THINKING
Opportunity Brief
problem statement
desired outcome
measurable success criteria

19. MVP Hypothesis
STATE ASSUMPTIONS
OUTCOME FOCUSED
CLEAR VISION
MEASURABLE IMPACT
We believe that [doing this / building this feature / creating this experience],
For [these people/personas],
Will achieve [this outcome],
We will know this to be true when we see [this feedback / quantitative measure / qualitative insight ].
Lean UX ~ Jeff Gothelf and Josh Seiden
LEAN
STARTUP

20. Hypothesis Brainstorming
TEAM ACTIVITY
BRAINSTORM SOLUTIONS
CLUSTER/AFFINITY GROUP
IDEATE HOW TO TEST

21. Lean Product Roadmaps
MVP
PRODUCT
OPPORTUNITY
BACKLOG
PRODUCT
DISCOVERY
PRODUCT
DEVELOPMENT
problem hyptheses
research driven
dynamic & evolving
problem validation
solution hyptheses
collaborative MVP design
market feedback
solution validation
hypothesis learning
WIP
LIMIT

22. Research Sprints
FIELD OBSERVATION
BUILD EMPATHY
LEARN PAIN POINTS
VALIDATE ASSUMPTIONS
Research Questions
Story Backlog
lean/agile design
and development
validate ideas
1-2 sprints ahead
and
verify solutions
1-2 sprints after
MVP design
storyboards and wireframes
hypothesis and assumptions
LEAN
STARTUP

23. User Story Mapping
USER JOURNEY
‘THIN SLICE’
USER STORIES
SPRINTS/ITERATIONS
SHARED VISUAL ARTIFACT
User Story Mapping ~ Jeff Patton
AGILE
UX + DEV

24. Lean Product Roadmaps
MVP
PRODUCT
OPPORTUNITY
BACKLOG
PRODUCT
DISCOVERY
PRODUCT
DEVELOPMENT
problem hyptheses
research driven
dynamic & evolving
problem validation
solution hyptheses
collaborative MVP design
market feedback
solution validation
hypothesis learning
WIP
LIMIT

25. Know What You Dont Know
TRUST
HUMILITY
COURAGE
the process
with your ideas
to try, fail, learn

26. Books To Learn More
@nataliehollier