Do You Really Need a Blog (and other important questions)
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Do you really need a blog? What about a website? Or a photo gallery or contact forms? This session will give you, the user, the tools and questions you need to ask yourself in order to build an effective and manageable website. Whether you want a website for your business, a blog about your dog, or a place to showcase your jewelry designs, this session will help you develop a content strategy that fits your needs and create a successful WordPress site.
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Do You Really Need a Blog (and other important questions)
- 1. DO YOU REALLY NEED A BLOG? AND OTHER IMPORTANT QUESTIONS Natalie Semczuk @talkanatalka WordCamp Saratoga
- 2. WHO THE HECK AM I Great question. #wctoga
- 3. I AM A PROJECT MANAGER, FORMER DESIGNER, CLIENT ADVISER, WORDPRESS USER #wctoga
- 4. THROUGHOUT PROJECTS I’VE LEARNED…. #wctoga
- 5. MOST PEOPLE AREN’T WEB EXPERTS #wctoga
- 6. MOST PEOPLE DON’T KNOW HOW MUCH TIME TO INVEST IN WEBSITES #wctoga
- 7. MOST PEOPLE THINK THEY NEED TO LEARN AND DO EVERYTHING #wctoga
- 8. MOST PROJECT KICKOFFS LOOK LIKE THIS Site mapping, content suggestions, sketches
- 9. IN AN IDEAL WORLD, EVERYTHING IS PERFECT #wctoga
- 10. EVERY PIECE OF CONTENT WILL BE PRODUCED #wctoga
- 11. SITES WILL BE ON BUDGET #wctoga
- 12. SITE LAUNCHES WILL BE ON TIME #wctoga
- 13. BLOGS WILL ALWAYS HAVE FRESH CONTENT #wctoga
- 14. IN REALITY….NOT SO MUCH #wctoga
- 15. COMMON PROJECT PROBLEMS… #wctoga
- 18. OUT OF SCOPE FUNCTIONALITY #wctoga
- 20. UNEXPECTED STAKEHOLDER CHANGES #wctoga
- 21. LACK OF CONTENT #wctoga
- 22. NO PROJECT MAINTENANCE PLAN #wctoga
- 23. COMMON PROJECT PROBLEMS… OVER BUDGET LATE LAUNCH OUT OF SCOPE FUNCTIONALITY OVERPROMISING FUNCTIONALITY UNEXPECTED STAKEHOLDER CHANGES LACK OF CONTENT NO PROJECT MAINTENANCE PLAN #wctoga
- 25. WHEN IT COMES TO WEBSITES YOU DON’T NEED IT ALL #wctoga
- 26. YOUR PROJECT PLAN LOOKS NICE BUT… #wctoga
- 27. WHAT’S THE PURPOSE OF THE SITE? #wctoga
- 28. WHAT WILL HAPPEN ON THE SITE? #wctoga
- 29. IS THERE A BETTER (EASIER) WAY FOR THIS INFO? #wctoga
- 30. WHAT IS THE PROJECT MAINTENANCE PLAN? #wctoga
- 31. WHAT’S THE PURPOSE OF THE SITE? #wctoga
- 32. COMMUNICATION INFORMATION • Contact info • Business hours • About • Careers • Team • Expert info • News VISUALS • Photo galleries • Examples of work • Instructional videos • Entertainment • Expert infographics • About #wctoga
- 33. ECOMMERCE • Purchase products for self • Purchase products for gifts • Purchase services • Resell items #wctoga
- 34. ESTABLISH EXPERTISE IN AN AREA • Blog posts • Infographics • How To videos • Interviews • Testimonials • Certifications #wctoga
- 35. SHARE OTHERS’ CONTENT • Show how customers use your products • Curate events or blog posts on a topic • Consolidate discussions on a single topic • Curate interviews or expert articles on a subject • Share news on a specific topic or location #wctoga
- 36. WHAT WILL HAPPEN ON THE SITE? #wctoga
- 37. WHAT SHOULD VISITORS BE ABLE TO DO? #wctoga
- 38. SEARCH FOR CONTENT? #wctoga
- 39. SEE BUSINESS HOURS OR MAPS? #wctoga
- 40. CONTACT FOR A QUOTE OR MORE INFO? #wctoga
- 41. FIND A JOB? #wctoga
- 45. IS THERE A BETTER MEDIUM FOR THIS INFO? #wctoga
- 46. QUESTIONS TO ASK #wctoga
- 47. WHERE IS THE COMMUNITY BASED ONLINE? #wctoga
- 48. IS THIS INFO ALREADY BEING UPDATED ELSEWHERE? #wctoga
- 49. WHERE IS THIS INFO EASIEST TO SHARE? #wctoga
- 50. DOES THE INFO NEED BETTER EXPOSURE? #wctoga
- 51. #wctoga
- 52. MEDIUMS TO CONSIDER WRITTEN • Guest blog posts • Twitter • Facebook • LinkedIn • Integrating content from these networks into site VISUAL • Instagram • Facebook • YouTube • Curate images tagged with business name or hashtag #wctoga
- 54. BENEFIT BOTH PARTIES (VISITOR AND OWNER) #wctoga
- 55. EXIST WITH SOMETHING TO SAY #wctoga (NOT JUST A “WEB PRESENCE”)
- 56. THE MOST IMPORTANT QUESTION… WHAT IS THE MAINTENANCE PLAN? #wctoga
- 58. BUGS? #wctoga
- 64. OMG. #wctoga
- 65. BUT IT’S OK!
- 66. THAT’S WHY WE NEED TO QUESTION EVERYTHING.
- 67. BUT WAIT… WHAT IF I STILL WANT A BLOG? #wctoga
- 68. MAKE A PLAN #wctoga
- 69. USE TOOLS TO HELP #wctoga
- 70. TONS OF WP RESOURCES #wctoga
- 71. TOOL: CONTENT CALENDAR #wctoga
- 72. CONTENT CALENDAR • Purpose: to plan out content in advance for a blog or website • It can be used across teams or with a single person • Should include topic, date, who is responsible, and what category it falls under IMAGE FROM BUFFERAPP.COM #wctoga
- 73. TOOL: CONTENT AUDIT LIST OF ALL CONTENT AVAILABLE ON SITE, WHO IS RESPONSIBLE, WHAT PURPOSE IT SERVES #wctoga
- 74. KEEP THINGS SIMPLE #wctoga
- 75. PLAN AROUND EVENTS, LAUNCHES, HOLIDAYS, OR IMPORTANT DATES #wctoga
- 77. QUALITY, NOT QUANTITY #wctoga
- 78. PLAN FAR IN ADVANCE #wctoga
- 79. REUSE CONTENT APPROPRIATELY #wctoga
- 80. AND REMEMBER… QUESTION EVERYTHING
- 81. THANKS! GO FORTH AND BLOG SMARTLY.