Social Media is huge and any business not tapping into the power of these tools and networks is missing out.
Yet it can be overwhelming and difficult to know where to start and what tools to use.
This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy
2. What can you expect to learn today? Why Social Media is so HUGE right now Answers to the Top 5 Social Media questions How to use the Top 5 Social Media sites for business Top tips and tricks to take away and start using today
4. Social media is huge It’s important that we understand the huge shifts that are happening right now
5. If Facebook were a country, it would be the third most populated in the world, ahead of the United States. Only China & India are more populated.
6. 500 BILLION. The number of minutes spent on Facebook per month. LAST YEAR, THAT NUMBER WAS A MEASLY 150 BILLION
7. 25 BILLION. The amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each month on Facebook. THAT’S MORE THAN 6X LAST YEAR’S VOLUME.
8. 500 BILLION The number of peer influence impressions Americans generate per year via social media. 62% of those impressions come from Facebook.
9. 35 HOURS The amount of video uploaded to YouTube every minute. THAT’S MORE THAN DOUBLE LAST YEAR’S VOLUME.
10. 2 BILLION. The number of YouTube videos viewed per day. THAT’S TWICE AS MANY AS LAST YEAR.
11. 4 BILLION. The number of images hosted on Flickr. THAT’S 13X MORE THAN THE LIBRARY OF CONGRESS.
12. ONE-THIRD. The proportion of women aged 18-34 who check Facebook when they first wake up Even before going to the bathroom.
13. NINETY-FIVE. The percentage of companies using LinkedIn to find and attract employees. 59% use Facebook and 42% use Twitter.
14. 27 MILLION The average number of “tweets” per day on Twitter. THAT’S 8X LAST YEAR’S VOLUME.
21. It is A Powerful Business Tool 81% Generated exposure for their organization 61% Increased subscriber/traffic/opt-ins 48% Generated qualified leads 45% Reduced marketing costs 35% Closed more business Source: Social Media Examiner 2010 Industry Report
22. Proof is in the purchase 33% visit social media sites to engage in product research before making a purchasing decision 47% say social media sites influence their decision to purchase specific companies services & brands 26% of respondents changed their minds about purchasing a product after reading about it on a social media site.
25. Real World Story “I used to think Twitter was dumb, and I didn't even have a personal Facebook account until 2009. Now, the social web counts for probably a third of our business. If you have a business, you might want to think about Gettingon the train too.” Chris Guillebeau, Founder UnconventionalGuides.com has a small army (20K subscribers), several successful online products and now a published book!
26. Why you need to be social Being social is not just for people it’s for organizations too! You can’t afford to not use Social Media as part of an integrated marketing effort. Social Media is here to stay so learn how to maximize it for amazing results.
27. What is Social Media? Social Media is media with a social component that provides a two-way street for communicating. Social media is produced through self-publishing & user-generated content vs traditional media
28. What is Social Media? Social Media can be broken down as follows Social Networking. (Facebook, LinkedIn, Twitter) Social Photo and Video Sharing. (YouTube, Flickr) Wikis. (Wikipedia, Wikia) Social Bookmarking. (Diigo, Furl) Social News. (Digg, StumbleUpon, Reddit)
30. Where do you need to be? Create compelling content and stories to draw people to you. Make a specific ask or establish a specific goal to reach. Make it astonishingly easy for your customers to take action
31. What are the Top 5 questions asked by organizations today?
33. Answer #1 How do I measure social media ROI? Set goals and track actual reach Measure your conversation share Use recommendations and referrals Create inbound link love Utilize Social Bookmarking
35. Answer #2 What are the best practices? Treat Social Media like an offline relationship Be LARGE - Listen, Ask, Respond, Give, Engage Go for AAA – Authoritative + Authentic + Available Be consistent with your brand message Don’t shout out and sell all the time
37. Answer #3 How do I best manage my time online? Spend 30-60 minutes doing the right things daily Check-in 2-3 times per day - scan, engage & maintain Focus on the top 3-5 tools and forget the rest Set a weekly schedule and stick to it Track your results and measure what’s working
39. Answer #4 How do I reach my target markets? Setup Google alerts for your target market keywords Set up Google alerts for your business & competition Then monitor who is talking and where they hang out Start engaging on those blogs, websites and forums Leave intelligent comments, opinions and links back
41. Answer #5 How do I generate traffic and leads? State what value you provide & problem you solve Ask people to link back to your site & link to theirs Create a call to action on your website Establish a CRM system to capture leads Create specific content to follow up and convert
43. Why Facebook? Facebook is a huge social network with 600M+users That’s a lot of eyeballs to get your business in front of!
44. People spend money on Facebook Over 5 million people are `likes’ of Facebook pages The average `like’ spends $71.84 as opposed to non fans 41% more likely to recommend your product to their friends
146. By 2014, social networking services will replace email as the primary vehicle for Interpersonal communications for 20 percent of business users. Gartner Oct 2010 report
147. Don’t be a failure Through 2015, only 25 percent of enterprises will routinely utilize social network analysis to improve performance and productivity.
148. How can you learn to use Social Media to get real results for your business?
149. Two simple ways Work with me one-on-one for social media personal training and coaching Invest in the Social Media Bootcampe-program complete with 7 workout guides
159. Latest updates and top tipsIf you’re interested then definitelycome and visit: http://womanzworld.com/bizshop/bootcamp Images in this presentation are courtesy of the great folks at Shutterstock
160.
161. I’m a social media evangelist & personal trainer
167. I’ve built my business on Social Media Over 1700 fans on Facebook $15K in 1 month running social media bootcamps 9,000 + Quality Twitter followers Klout score that ranks me as a Thought Leader 800 + connections on LinkedIn for leads Popular on location YouTube videos Thriving Blog and global audience Newsletter list doubling every month Awesome community of entrepreneurs
168. Thanks for reading and sharing You’ll find me on @womanzworldand @nataliesisson Connect with me on Facebook.com/womanzworld Find me on LinkedIn.com/in/nataliesisson Visit my channel on YouTube.com/nataliesisson Join my community at TheSuitcaseEntrepreneur.com
Editor's Notes
Expectations have risen yet very difficult to make this task “professional”Volunteer treasurers – No one wants to volunteerHandling cash & cheques sucksMost people don’t like asking for money from friendsTime requirement to properly handle transaction records
Expectations have risen yet very difficult to make this task “professional”Volunteer treasurers – No one wants to volunteerHandling cash & cheques sucksMost people don’t like asking for money from friendsTime requirement to properly handle transaction records
Expectations have risen yet very difficult to make this task “professional”Volunteer treasurers – No one wants to volunteerHandling cash & cheques sucksMost people don’t like asking for money from friendsTime requirement to properly handle transaction records
Expectations have risen yet very difficult to make this task “professional”Volunteer treasurers – No one wants to volunteerHandling cash & cheques sucksMost people don’t like asking for money from friendsTime requirement to properly handle transaction records
What are the key metrics to follow for measuring ROIHow do I convince stakeholders that investing in social media is time and money well spent?
Set goals then track and measure actual reachMeasure your conversation shareUse recommendations and referralsCreate inbound link loveUtilize Social Bookmarking
How do I make sure our message is noticed?What are the marketing DOs and DON'TsWhat’s the most effective non ‘spammy’ way to drive businessHow do I make a message go viralHow can I best spend our online marketing budget
How long I should spend on social media marketingHow do I avoid overwhelm
How do I narrow our social media marketing efforts to our target market?What’s the best use of social media marketing to target small niche markets with a strategy and customized content?How do I use social media to build brand awareness?
How do I obtain qualified subscribers to our blog, Youtube channel, newsletter and Twitter feed?How do I reach a large audience, outside of our current contacts and get them to respond?How do I drive more traffic to our website using social media marketing?What are keywords and how can I use them?
The average user is connected to 60+ pages, groups and eventsGlobal reach with 70% of users located outside the US100+ million users access Facebook from a mobileA great platform to build your relationshipsIncreases your visibility as people share your contentBusiness pages are a low cost marketing method Acts as a real time search engine
Fans (‘Likes’) of your page will see your page posts in their News Feed mixed in with updates from friendsFans can interact with your brand in a number of ways based including commenting on a post, liking it, and sharing itIn addition you can install apps to run contests, polls, quizzes, videos, photos and customized landing tabsYou can link your blog feeds to publish to your page and show your Twitter updates on a tab
Vary your content and post article links from you or other sources, ask questions and newsy updatesMix up your media – add photos and ask your clients/ customers to post photos of them using your brand, product or serviceEvents: and link them to your page such as a webinar your holding or an upcoming sale
Share their experiences, both good and not so goodProvide feedback on recent events or launchesDiscuss product ideasLearn about exclusive deals or offersGet customer service
Twitter lets you write and read messages of up to 140 characters – because less is moreTweets (messages) are public to everyone but you can direct a message to a specific person using their `handle’Twitter can be thought of as a real-time giant search engine where people update by tweeting the latest news, events, thoughts, questions and links You can access Twitter via the Twitter website, your phone or manage your accounts from a plethora of applications
Use search.twitter.com to find people talking about your publication or print topics - then follow themUse We Follow to follow ‘Tweeters’ by category such as media, lifestyle, health, newsCreate a Twellow account – Twitter Yellow Pages, add an extended publication bio here and follow relevant peopleYou can also choose to interact without following an account, just send them a tweet and get chatting
@username is a public message to or about someoneFollow is to subscribe to somebody’s messagesDirect Message (d username) is a private message Retweet (RT @username ) is when you repost a valuable message from someone and give them creditvia @ is another way of sharing a RT but allows you to put the message first and credit them later
Build relationships on TwitterListen for comments about youRespond to comments and queriesAsk questions and be genuinely interestedPost links to things people would find interestingRetweet messages you would like to shareUse a friendly, casual toneDon’t spam people!2. Harness the real-time nature of TwitterAsk questions, float ideas, post polls and expect fast feedback as your following growsIf you’ve launched a new issue, new publication or new campaign, search Twitter for commentsRespond to customer service issues quicklyBe sure to quickly engage in discussion on a tricky public issue your company is dealing with
Individual asset for you to showcase your brandConnect with professionals in the same field as youBuild trust and relationships in your networkGet recommendations from partners and clientsJoin and participate in group discussionsMeet professionals with related areas of interestGain insights into the latest trends in your area
Use your status update to submit latest blog articles, website updates or new business information for people to viewShare and send this to Twitter, Facebook and post to groups you’re members ofGet recommendations
In your network and organizationsGain exposure for your publication as professionals within the network gather to answer your questionMake new connections as a result of these conversationsCreate articles for your publication based on answers
Get off to a fast start by seeking out others with common interests Service partners or strategic alliancesSelect them based on trusted recommendations from people in your network.
Do not be afraid to ask for favours within your network such as a recommendation or introductionPass along information that might be worthy to your first degree network Make introductions on behalf of others in your network as a courtesyAlways remember to give back anything you take out of it
Use LinkedIn’s status update to share a valuable note, blog post, article or informationUse this sparingly and not as a ‘Daily About Me’ broadcast or sales pitchPeople do not wish to know what’s going on in your life on a daily basisAvoid the boilerplate text when adding a connection and instead write a personal one
Build a community and connect with your readershipCreate a “human” feel behind your business & brandImprove your SEO and generate traffic with fresh contentBuild trust and establish authority in your fieldControl your news and updates to the public with your own PR platform and messaging toolMaximize this low cost form of marketing
Search on on Technorati, AllTop & BlogRank
Post informative articles related to your businessAllow readers to share your content, comment & engageCreate pages with more information on your publicationAdd plug-ins and widgets to offer even more functionalityDraw traffic to your website or social networks
Enticing header with name of blog, tag lineClear call to action buttons to subscribe by email and RSS Search function so you can see how visitors use your siteAbout page with photo and testimonialsUse a variety of media: text, video, audioPlenty of white space to make it easy to readSocial Media links to share your content and connect with you