Russell will give an overview of the evolution of blockchain technology, the implications of native service interoperability, and the possibilities for crowdfunding and governance applications on the programmable Ethereum blockchain stack.

1. Jonah Group: Blockchain
Network Effects in Technology Stack
Russell Verbeeten
March 30th 2017

2. © 2017 consensys.net
Agenda
• The Blockchain
• The Board Meeting In Toronto
• Network Effects
• Network Effects in the Technology Stack
• Enterprise Ethereum Alliance
Describe network effects in the technology stack that results from service interoperation

3. © 2017 consensys.net
https://twitter.com/avsa/status/8470698377173
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4. © 2017 consensys.net
What is the Blockchain?

5. July 14th, 5pm - Full Description on ConsenSys Blog
ConsenSys North Board Meeting
5
1. Board members vote using
Boardroom which sends
unsigned transaction to
MetaMask
2.MetaMask asks the board
member to approve the signing
of the transactions and it is sent
to the Boardroom contracts.
3a.Boardroom counts votes
against rules, which may involve
the calling of other contracts.
(Boardroom’s general
architecture)
3b. If membership is defined by
a token, Boardroom’s rules
verifies membership by calling
the associated standard token
contract (or, in fact, a second
associated contract that freezes
tokens for voting)
4.If quorum is met, the board
commands one of its Uport
identity contracts to send some
of the identity’s funds to the
Oracle.
5.The funds reach PoPA and the
attestation of the board’s physical
address begins.

6. Network Effects in the Technology Stack
6
Critical Mass: Cost(f(n)) < Value(f(n^2))
Because of the native interoperability of smart contracts, every new service on Ethereum makes every other service
more valuable

7. Network Effects in the Technology Stack
7
Total Number of
Transactions: 10
Because of the native interoperability of smart contracts, every new service on Ethereum makes every other service
more valuable

8. Network Effects on the Technology Stack
8
Total Number of
Transactions: 100
Because of the native interoperability of smart contracts, every new service on Ethereum makes every other service
more valuable

9. 9
We know a lot about 2-sided market theory. Consider what platforms for n-sided market dynamics might look like.
2-sided Market Dynamics

10. 10
Enterprise Ethereum Alliance is helping Enterprises define the specifications they need
Collaboration towards Interoperation

11. 11
Network Effects Taking Hold?