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  1. 1. Section 2) – Evaluation
  2. 2. In what ways does your Media product use, develop or challenge forms and conventions of real media products? The magazine, across the 4-pages, ‘repeats’ (Steve Neale) codes and conventions from my magazines of inspiration Kerrang! and Classic Rock. These two magazines are contrasting in how they choose to present their magazine to their choice of target audience. Whilst Kerrang! uses a multitude of colours, font styles and pictures to present their magazine, Classic Rock seems to have a more formal approach towards reaching their target audience through the use of basic font styles and colour scheme with few pictures. This juxtaposition was important in producing my own music magazine because I could see the effectiveness of using different techniques to produce a music magazine of the same genre. For my front cover, I made sure to include codes and conventions such as: • Masthead • Cover lines • Main image • Barcode • Date/Price • Issue number • Strapline • Social networking links • Website • Puff I also added to the codes and conventions in my contents page: • Page numbers • Editorial • A subscription offer for the audience • Features To produce my front cover I mainly repeated codes and conventions from Kerrang! magazine as I found their magazine more eye-catching and appealing than Classic Rock’s. Therefore I thought this sort of design would be suitable for my target audience. For example, the masthead of my magazine was inspired to look similar to Kerrang!’s by using to find a unique style that would conform to the rock genre. The placement and design of my magazine’s barcode, price, date and issue number has also been repeated from Kerrang! as it is simple and clearly displayed in the same place for the audience to easily notice. The puff of my magazine was designed in a similar fashion to Kerrang!’s, along the bottom of my front cover, because it displays simple extra bits to encourage my target audience to buy my magazine. My contents page was also briefly inspired by Kerrang!’s contents page as I designed my editorial with a similar layout. I did this because I thought its placement was big enough to make it noticeable yet small enough to not take away the main focus of my contents page subscription offer and features contained in my magazine as a whole. On the other hand, my double page spread was largely inspired by Classic Rock because I found that the layout was basic yet effective at achieving professional looking codes and conventions which made it easy and enjoyable for the audience to read. Also, the use of ‘star appeal’ (Richard Dyer) of a celebrity covering the whole of one of the two pages could catch the attention of potential audience members who flick through magazines as the large image is conspicuous. I also edited my main image to be black and white like Classic Rock did as evident in the images below. There are examples of some ‘difference’, however, in terms of the forms and conventions in my own media product for example, in my front cover I included social networking links to both Facebook and Twitter which neither of my magazines of inspiration did. However I included this convention because it allows me to connect with a broader audience online, which is where most of my target audience discover new music. Some of the design for my contents page was created in an original way compared to my magazines of inspiration as it didn’t require as many cover lines and pictures to attract an audience. For my double page spread I included the names of the editor, photographer and stylist and I differentiated between the questions and answers in my interview by using different colours.
  3. 3. How does your media product represent particular social groups? The denotation of representation is the action of speaking or acting on behalf of someone, however in this context it relates to whether I have material in my magazine that appeals to various social groups such as ‘Chavs’, ‘Goths’, ‘Emos’, ‘Nerds’, ‘Hipsters’ etc. As my magazine is devoted to the Rock genre, I believe it appeals to the social groups of ‘Emos’, ‘Goths’ and ‘Scene kids’ because it features famous bands from this genre such as Linkin Park, Paramore, Young Guns, Foo Fighters and Evanescence which would appeal to them. Also, I believe that my magazine would attract socio- economic groups such as D and E because it could act as a ‘diversion’ (Katz) away from their busy academic and manual lives and therefore, they can gain some entertainment for a little while. In addition, the majority of my target audience from group D would be students, so perhaps reading a rock magazine like Revolution could help them to be ‘social climbers’ (Maslow) in school which would enable them to gain popularity. Furthermore, they could also become ‘explorers’ (Maslow) because rock music is one of the most prominent music genres to listen to, therefore as my target audience focuses on teenagers (Hartley), they are more likely to be influenced into reading a rock magazine that all of their friends and their school are reading. My magazine also provides my readers with a ‘window into the world’ (Wendy Helsby) of what rock ‘stars’ (Richard Dyer) lives are like as celebrities which would interest them because Hayley Williams features in the worldwide famous band Paramore which many of my teenage audience would know; therefore they could view her as a role model and want an insight into life in the music business. The magazine, across the 4-pages, helps provide female rock artists with positive representation because it creates ‘difference’ (Steve Neale) to the usual style of rock magazines such as Kerrang! and Classic Rock which usually feature mostly male celebrities as their main image on their front covers. Having a female artist represented on a rock magazine would encourage females, to buy my magazine because female teenagers who enjoy rock music are able to ‘personally identify’ (Katz) with the ‘star’ (Dyer), Hayley Williams, who has managed to become very successful despite being a female in a mostly male dominated music business. Therefore, this goes against the expectations an audience would place on a rock magazine which would encourage them to read it because it’s unique.
  4. 4. What kind of media institution (Publisher) might distribute your media product and why? From the research that was completed pre-production, I would envisage that Bauer Media group may publish ‘Revolution’ because they are well-known for building a ‘personal relationship’ (Katz) with their audiences which is what I have aimed to do with my target audience by including a “star” (Richard Dyer) that I believe they could relate to. The similarities of my magazine to ‘Kerrang!’, such as the design and placement of the promotions, ‘signifies’ (De Saussure) that Bauer may distribute my magazine because the use of similar codes and conventions could attract an audience of the same sub-genre which would lead them to believe that my magazine could potentially be just as successful as a well-known published magazine like Kerrang! Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators. Our business is built on influential media brands with millions of personal relationships with engaged readers and listeners. Our strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want. Our wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors.
  5. 5. Who would be the audience for your media product and why? Hartley’s seven subjectivities According to Hartley’s seven subjectivities, my target audience would be 16-25 year olds who are predominately female but could also be aimed towards males as well. This is because my magazine goes against the usual expectations of a published Rock magazine as I have a female artist as my main image rather than a male. This means that teenage girls who are interested in rock music can read a magazine and be ‘informed and educated’ (Katz) about their favourite female bands and artists who generally don’t appear in other rock magazines. However, my magazine could also be aimed towards males as well because it features famous female artists which could attract a ‘male gaze’ (Laura Mulvey). Katz’ Uses & Gratifications theory According to Katz’ Uses & Gratifications theory, my female audience would buy my magazine because including female rock artists will allow them to ‘personally identify’ with stars such as Hayley Williams who features on my front cover. They may see her as a role model, want to become more like her and achieve the success that she has had in the music business which, in turn, will allow a ‘personal relationship’ to develop between my predominately female target audience and her. My magazine also offers my audience a ‘diversion’ from their everyday lives, which would be appealing for teenagers as they could get away from school work for a little while. Maslow’s Hierarchy of needs According to Maslow’s hierarchy of needs, my target audience is aimed towards teenagers therefore they may become ‘explorers’ because if my magazine becomes popular with them it would influence other teenagers into reading and buying my magazine as it would become the new trend. They could also be ‘social climbers’ because in school they may believe that having access to my magazine will encourage others to notice them, therefore increasing their popularity.
  6. 6. How did you attract/address your audience? In order to attract my intended target audience I decided to use language such as ‘Exclusive’ and ‘Win’ which is directly appealing to a consumer as they believe they are getting something of good value and worthwhile for just buying my magazine. The inclusion of codes & conventions such as my main image, helped to appeal to the target audience because having a female artist on the front cover of a rock magazine is unexpected and goes against the norm of stereotypical Rock magazines. Therefore, this expresses to my target audience that this is a unique – one of a kind – magazine, which could encourage them to buy it. Furthermore, I clearly displayed a variety of famous rock bands for my cover stories on my front cover to entice an audience as including multiple bands could give them an idea of what to expect from future magazines and create the impression that well-known bands or artists will constantly make an appearance in each of my magazines. Also, my editorial in my contents page addresses my audience directly by using pronouns such as ‘you’ and ‘we’ to make them feel involved and to develop a ‘personal relationship’ (Katz) with them. This could then lead to them possibly buying the next issue of my magazine as they have established trust in me to bring them the next best rock artists and information available.
  7. 7. What have you learnt about technologies from the process of constructing this product? The denotation of the software used to construct the media product entitled ‘Revolution’ was Adobe Photoshop CS4. I used this because it included a variety of tools, fonts, colours and layers to create my magazine pages in order to make them look professional and clean, like the desired look my magazines of inspiration Kerrang! and Classic Rock have. In order for this product to look fit for purpose and appeal to the target audience, I decided to create the layout of my double page spread using the Pen tool because I have ‘repeated’ (Steve Neale) the code and convention of having a quote from the interview in the centre of the page from Classic Rock magazine. By using the Pen tool I could design my interview questions and answers to surround the main quote which made the text stand out. Furthermore, I used the Quick Selection tool to edit and crop around my main image as a close-up shot of just one artist which made my front cover look more eye-catching. I also made my product look original by using to search through a variety of different fonts and create my masthead to ‘repeat’ (Neale) a similar design to Kerrang! magazines masthead as I found it to be visually appealing and unique compared to other established Rock magazines. In conclusion, I have learnt how to effectively make text fit and surround a quote like what has been done in professional magazines and how to alter images so that they are conventional and suitable for a Rock magazine.
  8. 8. Photography Planning – Front Cover Originally I had planned to include a full-body shot of the celebrity on my front cover, however after some research I discovered that most rock magazines focus on a close-up or mid- shot as their main image. Therefore I decided not to use either of these images. I then decided to try including two people for my main image however I quickly decided against this because during my production work I found that having one person was better than two because it allowed me to fit more of my cover stories onto the page. After editing the image by using the Quick Selection tool in Photoshop, I chose to use it because the colour scheme of her red hair and black leather jacket perfectly matched the stereotypical colours associated with rock music which I decided to use across my 4 pages.
  9. 9. Photography Planning - Contents For my editorial, I decided to use this picture to present me as the editor as I found the use of wearing dark clothing would be fitting for the genre of music that I’m representing. I also used the Quick Selection tool to edit out the background. Between these two images, I chose the one on the left because it shows her using the famous ‘Sign of the Horns’ hand gesture which is commonly used at rock concerts which my target audience can relate to. For my cover stories, I decided against using images A and B because I didn’t like the background as I felt it didn’t represent the style of a rock band. Also in image B, I felt that the shot was too far away and their postures too laid back to represent a stereotypically energetic rock band. I finally decided on image C as I believe that it has the best possible representation of a rock band, due to the fact that their poses could be seen as ‘cool’ and the background of a light blue sky brings a bright contrast to their placement in the centre of the image.
  10. 10. Photography Planning - Interview I decided to use this edited image of a black and white full body shot because I attempted to ‘repeat’ (Steve Neale) this code and convention from Classic Rock magazine which had a similar style to their image. I didn’t use image A because I discovered that high angle shots aren’t commonly used for a double page picture in rock magazines. When I placed image B into my magazine, I thought that it didn’t look suitable for the rock music genre. This was further supported by my magazines of inspiration as not many of them included close-ups of the celebrity nor pictures of them smiling. Image C was not used because I found that her posture and pose of not looking at the camera would not have been as relevant and suitable for a main story talking about her life as a successful rock star.
  11. 11. Analysing my Front Cover Masthead Strapline Cover lines Main image Main headline Social networking links Barcode Website Puff Date/Issue/Price
  12. 12. Analysing my Contents Page Page number Subscription offer Editor’s picture Editor’s message Smaller version of front cover Website Cover line summaries and page numbers Smaller version of masthead Social networking links Cover line images
  13. 13. Analysing my Double Page Spread Interview Quote Introduction of the ‘star’ (Richard Dyer) Website Social networking links Smaller version of the masthead Page number Clear differentiation between questions and answers
  14. 14. Analysing my Double Page Spread Interview Name of celebrity clearly shown Smaller version of masthead Page number Credit to the editor/photographer/s tylist Main image Quote
  15. 15. Audience Feedback I asked my target audience through social media such as Facebook and Twitter about what they thought of my magazine pages individually and whether they’d be interested in buying it.I purposely designed my social networking icons to be small because next to the barcode they would be noticeable to my audience but not too large as doing this would take up too much room and subvert attention away from the main image and cover stories. However, I agree with spanning my interview across both pages as one of my magazines of inspiration, Kerrang!, did this attractively and professionally but since I was replicating from Classic Rock magazine I decided against using this design. Improving my magazine by adding a border around the posters would be a good idea as my magazine of inspiration, Kerrang!, uses this layout too. Also, I would have included more cover stories however I ran out of space to fit anymore in. However, I only included one quote in my double page spread because that is what Kerrang! and Classic Rock did in their interviews. To make improvements I agree with focusing on music stories as I can see that sensationalist stories may not be as relevant to the context of my magazine. However, I have added a website link to the bottom of my contents page but perhaps to improve it I could make it more noticeable for the reader. There was no information relating to the subscription prices as generally they are found on the magazine’s website.
  16. 16. Audience Feedback I have also gathered some audience feedback from my target audience through voice recordings on my iPhone and asked them the same questions. FRONT COVER My cover stories, which he mistakenly referred to as straplines, could have been improved as perhaps I was fairly vague with describing what the story was about. The layout of the posters were arranged like this to ‘repeat’ (Steve Neale) from my magazine of inspiration Kerrang! However to make them appear more clear and professional, I could have added a border around them like one of my previous target audience members suggested that I could do. I used small icons rather than long URL links in my pages because it would have been unattractive and taken up too much space. CONTENTS PAGE Similarly to another member of my target audience, this member also mentioned including more cover stories. DOUBLE PAGE SPREAD Although this particular audience member mentioned that the writing was small, I believe this to be because of the platform he viewed it on (a phone). Had my magazine been printed and viewed from an A4 page format I believe his response would have been different. FRONT COVER Like a few other members of my target audience, this member has also mentioned including a border around my promotion posters. CONTENTS PAGE This member of my target audience has also pointed out my magazine’s need for more cover stories. DOUBLE PAGE SPREAD Although she recommends transforming my image into more of a close-up, I didn’t do this as the image I replicated from Classic Rock magazine had a similar style.
  17. 17. Looking back at your Preliminary task, what do you feel you have learnt in the progression from it to the full product? I feel that, having completed the preliminary task and learning about the demands of this production process, I have learnt how to use Photoshop more efficiently and how to choose what images would be most suitable for attracting my target audience. Also, I have learnt the importance of a magazine’s colour scheme and font style and altering it depending on who your target audience is to make it more suitable for them, as well as how to design a professional looking layout across the pages to ensure that they aren’t cluttered which makes it easier for the audience to read. Moreover, I have learnt how to be more original when it comes to using tools in Photoshop such as using the Pen tool to wrap my text around the images, which my preliminary task lacked. There is evidence of progression that I feel particularly demonstrates how I met the demands of the production process, for example meeting the deadlines of each of my magazines pages as well as completing corrections and gathering feedback.