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Log Book

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Log Book

  1. 1. OCR Media Studies – AS Level Unit G321: Foundation Portfolio in Media Preliminary Task, Log Book and Evaluation Name: Natalie Warren Candidate Number: 6763 Center Name: St. Paul’s Catholic College Center Number: 64770 Set Brief - Print Music Magazine – Production Preliminary Task Progression, Log Book and Evaluation
  2. 2. Preliminary Task Progression– Evidence Front Cover Step-by-step Before starting production, I took a picture of the school to use as a suitable background for my magazine. I then inserted the school logo at the top left of my page to make it small yet noticeable and afterwards designed my masthead to have the same colour scheme as the logo. Lastly, I placed the barcode in as well as the school motto across the bottom of the page to let my audience know what the school aims to achieve. Next, similarly to my masthead, I designed my main headline to match the colour scheme of the school logo. I also added social networking links to encourage convergence with my audience and the date, issue and price of the magazine. Furthermore, I included puff to attract an audience and bordered the text to make it eye-catching. Then I inserted a variety of cover stories relevant to the context of my magazine, based on what’s coming up in the next few months. I also mentioned the involvement of helpful tips and websites for exam revision in my magazine as I know this would appeal a lot to students.
  3. 3. Finally, I inserted and edited my main images using the Quick Selection tool. These images of students holding their achieved grades, which are very successful, attracts other students into buying my magazine as they believe that reading this magazine will help them to achieve similar grades.
  4. 4. Preliminary Task Progression– Evidence Contents Page Step-by-step Firstly, to create continuity from my front cover, I copied over my masthead and included the school logo in the same place, as well as putting it next to the school website to attract the audience’s attention to it. I also inserted a page number. Next, I designed my editorial to be in the top left hand corner of the page to make it noticeable so the audience could read the welcoming message. I also included an email address and social networking links to build a ‘personal relationship’ (Katz) with my audience. Afterwards I designed a section for the subscription offer along with a brief description stating the cheap price and a link to find it online as a way to encourage readers to get more involved with my magazine.
  5. 5. I then created a section for my main cover stories which I believed my audience would be the most interested in which is why a lot of them feature in the early pages of my magazine. Lastly, I created a specific section just for sixth formers because this way I have something to offer the whole school from year 7s to year 13s, therefore increasing the range of my target audience.
  6. 6. Section 1) – Log Book
  7. 7. Kerrang! Magazine – Genre research http://magazines.bauermediaadvertising.com/magazines/detail/kerrang Kerrang! is a UK-based weekly magazine devoted to rock music and published by Bauer Media Group. The editor of the magazine is James McMahon. The total magazines in circulation are 33,024 and it’s readership reaches to 293,000 people. As evident, Kerrang! is most popular with teenagers and young adults as they make up 56.1% of the magazine’s total readership and it also has a fairly equal gender ratio with slightly more males reading the magazine more than females. Examples of other well-known rock magazines
  8. 8. What is the USP of this magazine? From the research completed into this media product, I believe the magazine’s USP to be its skillfully chosen ‘star appeal’ (Richard Dyer) celebrities as the main images on their front cover. Every week they have a different famous rock band/artist as a type of promotion to entice their target audience into buying their rock magazine rather than their competitors. This is cleverly done as the main image on a magazine’s front cover is the convention audiences are going to see first. The eye- catching appeal of a variety of rock celebrities every week is likely going to make the audience want to subscribe to Kerrang! to see what they are going to release next. Target Audience The target audience for Kerrang! magazine can be denoted as 15-24 year old males and females (Hartley) which is evident from my genre research. Also, according to Katz, the audience could be identified as ‘inform and educate’ consumers as they wish to learn more about their favourite rock bands and celebrities as well as things like what songs are at the top of the charts, anything new being released etc. Kerrang!’s primary target audience can also be recognised as ‘social climbers’ and ‘explorers’ (Maslow) due to fans being inspired by their favourite artists to become more like them and immerse themselves into the wide spectrum of the rock world.
  9. 9. Established Magazine for my Research Masthead Puff/Promotion Barcode Main Headline Cover stories ‘Star appeal’ (Richard Dyer) Issue and price Convergence – Links to social networks should be included so that the audience can find more information about the magazine online and also boost sales by making people more aware of its popularity. Strapline – By using a strapline such as ‘Best magazine in the UK’ it emphasises to the audience that this is a unique magazine and different to any other ordinary magazine which encourages them to buy it.
  10. 10. Publisher research The publisher of my magazine of inspiration Kerrang!, which is primarily focused on the music genre of rock, is Bauer Media Group. The target readership in terms of socio-economic needs would be people in groups D and E. This is because as the audience is predominately aged between 15-24 years old, they are most likely going to be students, casual workers, unemployed etc. who all fit into that age group. As one of the most popular music magazines in the UK, Kerrang! has a rather large circulation of 33,024 magazines currently between January and June 2014 and a readership of 293,000 between July and December 2013.

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