Marketing for Wordpress

1. Marketing
for WordPress
by Natasha Martin

2. What does
look
like in
2016?
Marketing

4. Average Number of
Marketing Channels
used in for B2B
2015
92%
83%
81%
80%
77%
77%
76%
69%
Social Media
eNewsletters
Articles on Website
Separate Blog
In Person Events
Case Studies
Videos
Illustrations/Photos
Src: http://contentmarketinginstitute.com/wp-content/uploads/2014/10/2015_B2B_Research.pdf

5. Customers expect
companies to know
they are.
They've become accustomed
to 1:1 communications.
who

6. But it's not just
about
It's also about
context.
data..

7. They expect
relevant.
communications to be

8. Whether a customer
interacts with you on
your ,
, ,
,etc.customer service
website social
media mobile app
They are the
same person.

9. They expect you
to know that.

10. So where do
you start?

11. Utilize as many digital
Marketing Channels
as you can to help
provide a well-rounded,
comprehensive, and
experience for
customers.
relevant

12. -Websites
The more
information
you provide
-Social Media
-Email Campaigns
-Separate Blogs

13. -Websites
The more
information
you provide
-Social Media
-Email Campaigns
-Separate Blogs
The more likely a
customer is to find
the information
they need.

14. so you can
Learn as
much about
your customers
as you can..
serve them better.

15. User Personas
Not Just for Websites

16. Building out your
customer's journey:
-Who are your customers?
-How do they interact with your website,
blog, social media, customer support?
-Are they in the office, at home
or on the go when they interact?
-Full customer experience.

17. With the power
of social media
and referrals -
"Serving
Customers
is the New Selling"

18. Identify customer
painpoints.
Focus on the
3 major lifecycles.
Prospect. Welcome.
Retention.

19. Create a journey map.
First:
Second:
Campaign Level
High Level

37. http://kb.mailchimp.com/merge-tags/smart/use-conditional-m

38. Custom
email. Custom
web page.

39. mysite.com/gallery/?favcolor=yellow

40. mysite.com/gallery/?favcolor=yellow
-Pulls image IDs for yellow hat
media gallery and inserts
them into the page if
is in the page url.
images saved in WordPress
?favcolor=yellow

43. 360
CRM (Customer Relationship Management)

44. 360
CRM (Customer Relationship Management)

45. @NatashaMrtn