This flipbook explores the implications of shifting away from Traditional TV to on-demand media consumption, with particular focus on the effects on sociability.

1. diminishing sociability?
EMERGING ON-DEMAND CULTURE:
BY NATHALIA CHUAFlickr: Caden Crawford

2. 'ELECTRONIC HEARTH'
WHICH WOULD BRING PEOPLE TOGETHER
- CHRIS RICHARDSON
TELEVISION WAS ONCE CHAMPIONED AS THE
Flickr: Konstantinos Koukopoulos

3. Emotional
Glue
- Alex Williams
Within the household, a TV in
the living room was not only
the centerpiece, but served as
a form of
Flickr: Family House

4. The advent of
video-on-demand
services
has fundamentally changed how we consume media
Flickr: Jenny Cestnik

5. On-demand culture puts
into the consumer's hand
CONTROL
Pexels: Lalesh Aldarwish

6. A few simple clicks can lead us
to an enormous digital library
of endless entertainment
Flickr: Tim Franklin Photography

7. Online
Alternatives
Traditional television is
losing its audience to
Flickr: Felipe Ernesto
With these
selling points,

8. "The 290 billion global
television market is being
disrupted by six billion
mobile devices and a new
generation of consumers
that demand their programing
when, how, and where they
want it." - jay samit
Flickr: Guilherme Caldas

9. T H E T E L E V I S I O N I N D U S T R Y F E A R S F O R T H E
R I S E O F C O R D C U T T E R S . R E F E R R I N G T O
I N D I V I D U A L S S H I F T I N G A W A Y F R O M
T R A D I T I O N A L T V B Y C A N C E L L I N G C A B L E T V
S U B S C R I P T I O N S A N D T U R N I N G T O O T T
S E R V I C E S S U C H A S N E T F L I X A N D H U L U .
- M I C H A E L S T R A N G E L O V E
Flickr: Jason Rosenberg

10. MOBILITY
"The increase in the number of devices capable of supporting digital media along
with increasing internet access speed, has provided consumers with an option to
access OTT services anytime, anywhere." - Deloitte
PicJumbo: Viktor Hanacek

11. What does this mean for society?
"Television serves a number of social purposes, such as providing
topics for conversation, easing interaction and promoting feelings
of togetherness." - Harboe, Massy, Metcalf, Wheatley & Romano
As on-demand culture emerges, we risk losing these social
benefits through the "production of fragmented, and often deeply
individualized media consumers." - Chris Richardson
Unsplash: Hannah Wei

12. essentially signaling the
Freestocks: KP Malinowski
PEOPLE ARE LESS LIKELY
TO WATCH SOMETHING
AT THE SAME TIME
- ALEX WILLIAMS
"END OF THE TV
VIEWING PARTY
FOR MILLENIALS"
The ability to access media
on portable devices means
that

13. WATER COOLER
EFFECT
Television shows often act as a conversation starter.
"The water cooler effect occurs when groups get
together and discuss a television show, automatically
assuming everyone in the group has seen it."
However this is heavily dependent on live TV, and thus
would diminish upon an increase of on-demand usage.
Thing of the past?
- Chris Richardson
Pexels: Meir Roth

14. "The ability to carry around personalized screens
has prompted a number of critics to worry about
the
Decline of public space"
- Chris
Richardson
Pexels: Luka Radikovic

15. Pexels: Blondinrikard Froberg
The decline of public space is particularly evident through the
struggle of film theatres, a symptom of society heading
towards a private realm. The industry is fighting the vast
challenge of competing against the rising tide of VOD. With
traditional movie distribution mechanisms in decline, cinemas
must be equally bold and innovative in their strategies in order
to survive. - Prashob Menon

16. "Fifty years ago people spent their evenings gathering in
theatres and pubs. Now we consume our culture from
private screens, isolated from the world.
The decline of the cinema is the
decline of community life"
- The Day (UK)
Pexels: Kaique Rosha

17. Diminishing sociability through on-demand
culture is not only apparent in the film industry
but also in sport broadcasts.
Stock.tookapic: Lotte
With the ability to pause, stop and rewind,
viewers are restructuring their experience of
spectating sport.

18. My son is 13, and in the middle of a big game,
he'll say, "I'm going to bed"
"What do you mean you're going to bed?"
And he'll say, "I'll just watch the top 10 plays tomorrow".
Literally, in five minutes, he'll see the top 10 dunks, whatever.
NOT ONLY DO VIEWERS IN THEIR TEENS AND 20S TEND TO
WATCH GAMES ONLINE AND ON MOBILE DEVICES, MANY
OF THEM RARELY SIT AND WATCH AN ENTIRE GAME,
EFFECTIVELY REDUCING SOCIABILITY.
- David Shoalts
Unsplash: Abigail Keenan

19. several factors of on-demand culture
have changed the way we consume media.
As a result, television viewing,
which was once a social activity,
has been reduced to a passive and
isolated experience.
Flickr: Richard Fraser

20. Sociability is essential to the health of a society.
A communal effort should be made to either
prevent the loss of the social aspects provided
through traditional TV, or implement new
strategies to encourage social engagement with
on-demand media.

21. Business Insider. (2016). How subscription video on­demand services like Netflix are contributing to the
demise of pay­TV. Business Insider. Retrieved 21 October 2016, from
http://www.businessinsider.com/viewers­are­changing­the­way­they­watch­content­here­are­the­
winners­and­losers­2015­10
Deloitte. (2015). Digital Media: Rise of On­demand Content. Retrieved from
https://www2.deloitte.com/content/dam/Deloitte/in/Documents/technology­media­telecommunications/in­
tmt­rise­of­on­demand­content.pdf
Harboe, G., Massey, N., Metcalf, C., Wheatley, D., & Romano, G. (2007). Perceptions of Value: The
Uses of Social Television. Interactive TV: A Shared Experience, (May), 116­125.
http://dx.doi.org/10.1007/978­3­540­72559­6_13
Menon, P. (2015). Saving Cinema: The Declining State of the Movie Theatre. Ivey Business Review.
Retrieved 21 October 2016, from http://iveybusinessreview.ca/blogs/pmenonhba2010/2015/01/19/price­
admission­decline­movie­theatres/
Nathan, M., Harrison, C., Yarosh, S., Terveen, L., Stead, L., & Amento. B., (2008) “CollaboraTV:
Making television viewing social again,” in Proceeding of the International Conference on Designing
Interactive User Experiences for TV and Video, pp. 85–94
Richardson, C. (2014). ON­DEMAND CULTURE: Digital Delivery and the Future of Movies by Chuck
Tryon. American Studies, 53(3), 115­116. http://dx.doi.org/10.1353/ams.2014.0127
References

22. Shoalts, D. (2015). Viewing sports on television in decline among younger fans, study finds. The
Globe and Mail. Retrieved 21 October 2016, from http://www.theglobeandmail.com/sports/more­
sports/viewing­sports­on­television­in­decline­among­younger­fans­study­finds/article25977318/
Strangelove, M. (2015). Post­TV: Piracy, Cord­Cutting, and the Future of Television. University of
Toronto. http://www.jstor.org/stable/10.3138/j.ctt14bthb3
Sumit, J. (2015). OTT Video Is Creating Cord­Extenders, Not Cord­Cutters. Harvard Business
Review. Retrieved 21 October 2016, from https://hbr.org/2015/07/ott­video­is­creating­cord­extenders­
not­cord­cutters
The Day. (2015). Cinema slump highlights changing movie trends. Theday.co.uk. Retrieved 21
October 2016, from http://theday.co.uk/chosen­by­you/cinema­slump­highlights­changing­movie­
trends
Williams, A. (2014). For Millennials, the End of the TV Viewing Party. Nytimes.com. Retrieved 21
October 2016, from http://www.nytimes.com/2014/11/09/fashion/for­millennials­the­end­of­the­tv­
viewing­party.html?_r=4&register=facebook