This document summarizes a webinar about using Facebook contests to grow an email list without an ad budget. It provides examples of marketers who successfully grew their lists through Facebook contests integrated with AWeber. The webinar teaches the six key elements for an effective Facebook contest, including a strong incentive, creating urgency, making it easy to enter, enabling users to market the contest, incorporating the brand, and optimizing for mobile. Case studies show conversion rates from 30% to 78%. The webinar concludes with a live Q&A and examples of contests that worked across different industries.

1. How to Double Your Email List
Using a Facebook Contest
… with no ad budget
with AWeber’s Content
Marketing Manager
LYNETTE YOUNG
and CEO and
Founder of Heyo
NATHAN LATKA

2. In the next 30 minutes, you’ll learn:
1. How a marketing manager with no technical skills
launched a Facebook campaign that converted at
30%
2. The 6 pieces every Facebook contest needs to
succeed and 6 case studies that captured over
7000 emails
3. How you can copy these strategies to build your
email list, drive engagement, and increase sales
with your Facebook page

3. I’m Nathan,
Founder & CEO
of Heyo
@NathanLatka

4. Tweet your notes to me using
the hashtag:
#HeyoNotes
for your chance to win a FREE Heyo t-shirt!

5. In the next 30 minutes, you’ll learn:
1. How a marketing manager with no technical skills
launched a Facebook campaign that converted at 30%
2. The 6 pieces every Facebook contest needs to succeed
and 6 case studies that captured over 7000 email new
email leads dropped directly into AWeber
3. How you can copy these strategies to build your email
list, drive engagement, and increase sales with your
Facebook page
4. At the end of the webinar, we’ll have live Q+A, choose a
winner for our #HeyoNotes contest and show you the top
converting campaign ever! You won’t want to miss this.

6. ONE
How a marketing manager with
no technical skills launched a
campaign that converted at 30%

8. Milena’s campaign for her Ski Resort client
converted at over 30%
“ - Milena Regos, Out and About Marketing “When we launched Squaw Valley's campaign with Heyo it converted at over 30% with no ad spend. The
mobile experience was spectacular as well and drove additional conversions.”
Impressions: 17000 Emails captured: 4500 Conversion Rate: 30%

9. - Paul Abdo, Social Media Strategist “ Paul created the highest converting
campaign his company has ever launched
“Our main goal was to capture emails. This campaign turned out to be the highest converting campaign
we've ever launched. Thankfully it was also easy to set up – we used the Heyo Contest template. It took
me about 30 minutes. Looking forward to launching our next campaign here shortly!”
Impressions: 1242 Emails captured: 716 Conversion Rate: 60%

10. - Amy Lombard, Marketing Manager at Mixed Bag Designs “ Amy successfully launched her
campaign without knowing any code at all
I was skeptical of launching a FB campaign because I did not want to spend a lot of time tinkering with
design and code to fit our company’s image. With Heyo I was able to launch my campaign without using
code and the ease of use was amazing. We are extremely pleased with the results and look forward to
selling more bags using Heyo!
Impressions: 1799 Emails captured: 582 Conversion Rate: 30%

11. RESULTS {
Impressions
Emails Captured
Conversion Rate
18,846
6,524
34.6%

12. RESULTS {
Impressions
Emails Captured
Conversion Rate
8,573
4,796
55.9%

13. RESULTS {
Impressions
Emails Captured
Conversion Rate
10,664
8,404
78%

14. RESULTS {
Impressions
Emails Captured
Conversion Rate
5,351
2,453
59%

15. Photo Contest

16. Refer-A-Friend

17. TWO
Six pieces every Facebook
contest needs to succeed

18. ONE
Strong Incentive
Do not use an iPad. Do not
use an Amazon Gift Card. Pick
an incentive that aligns
emotionally with your fans
and feature it in an image in
the campaign.

19. TWO
Create Urgency
Your campaign will not
convert if you don’t
encourage the fan or viewer
to take action now (before
they get distracted).
Based off our tests, the best
way to do this is with a
countdown that has 7 days or
less left on it.

20. THREE
Easy to Enter
Do not be vague. Tell your fans
exactly how they win by
featuring the email opt in on
the first step.
Bonus: Easily integrate the
campaign entrants into your
email marketing program
(AWeber) and put them on a
drip campaign that encourages
campaign re-engagement.

21. FOUR
Let Them Market
Every Facebook campaign
must make it easy for fans or
campaign entrants to market
your campaign to their
networks.
By asking the fan to like, FB
share, and tweet, your
campaign will get free traffic
from their social networks.

22. Brand Trust
FIVE
Do not jam your brand into a
rigid Facebook Contest
template that doesn’t allow
your brand voice to come
through.
Include your logo in the upper
left and a description of the
campaign in the bottom right
to highlight your brand voice
and personality.

23. SIX
Mobile a Must
48% of Facebook’s Daily
Users only use mobile.
If you don’t publish and
market your campaign with a
smart URL, you are cutting
your likelihood of success in
half.

24. SIX
Mobile a Must
Enabling an easy way for
users to opt in via mobile will
spike conversion rate by at
least 15%.

25. Make the post
Mixed Bag Designs did a
great job of sharing their
Smart URL link out via a status
update to drive traffic from
both Facebook desktop and
Facebook mobile.

26. 30% Conversion
Impressions: 1799
Emails Captured: 582
Conversion Rate: 30%

27. Amy’s campaign converted at 30%, collecting 582
emails from 1799 views
“ I was skeptical of launching a FB campaign because I did not want to spend a lot of time tinkering with design and
code to fit our company’s image. With Heyo I was able to launch my campaign without using code and the ease of
use was amazing. We are extremely pleased with the results and look forward to selling more bags using Heyo!
- Amy Lombard, Marketing Manager at Mixed Bag Designs
Impressions: 1799 Emails captured: 582 Conversion Rate: 30%

28. THREE
Would you like to see how you
can do this too?

29. Nathan’s cue to demo J

30. How do Heyo contests help
me get free traffic and leads
with no ad spend?

31. We converted at 55.6%, our highest
converting contest to date!
“ - Marie Scholl, Owner at Inspired Endurance “These results exceeded what I expected – the most popular contest we’ve run to date! We’ve used
many other platforms like Shortstack and Rafflecopter but they were too technical and had to much
downtime to be reliable. Stoked to have found Heyo!
Impressions: 620 Emails captured: 345 Conversion: 55.6%

32. Turn Your Fans Into Marketers
Check out your
campaign’s reach!
Meet Paul. Paul enters your contest
and shares and Tweets it out to all of
his followers.
Meet Paul’s friends. They share and
Tweet your contest out to all of their
followers.

33. You’ll be successful with
Heyo IF:
1. Your Facebook page has 500 likes or more
2. You want to build your AWeber email list
3. Your status updates get a few likes, comments, and/or shares
4. You have an email list of at least 100 subscribers

34. 55% Conversion
Industry: Jewelry Store
Impressions: 620
Emails Captured: 345
Conversion Rate: 55.6%

35. My industry is not a normal one.
Will Heyo work?

36. 50% Conversion
Industry: Golf Club
Impressions: 111
Emails Captured: 50
Conversion Rate: 51%

37. 64% Conversion
Industry: Product/Service
Impressions: 5045
Emails Captured: 3228
Conversion Rate: 64%

38. 53% Conversion
Industry: Product/Service
Impressions: 2685
Emails Captured: 1504
Conversion Rate: 53%

39. I am NOT a technical.
Will Heyo work for me?

40. - Amy Lombard, Marketing Manager at Mixed Bag Designs “ Amy successfully launched her
campaign without knowing any code at all
I was skeptical of launching a FB campaign because I did not want to spend a lot of time tinkering with
design and code to fit our company’s image. With Heyo I was able to launch my campaign without using
code and the ease of use was amazing. We are extremely pleased with the results and look forward to
selling more bags using Heyo!
Impressions: 1799 Emails captured: 582 Conversion Rate: 30%

41. So far, you’ve learned:
1. How a marketing manager with no technical skills launched
a Facebook campaign that converted at 30%
2. The 6 pieces every Facebook contest needs to succeed and
6 case studies that captured over 7000 email new email
leads dropped directly into AWeber
3. How you can copy these strategies to build your email list,
drive engagement, and increase sales with your Facebook
page
Stay tuned for:
Live Q&A, our #HeyoNotes winner and to see the top
converting campaign ever!

42. Thank you!
LYNETTE YOUNG
and NATHAN LATKA