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Marketing Tech Q1 2019 Startup Highlights

Marketing Technology (martech) startup quarterly highlights. Includes a sector summary with a deep dive on recent events. Contact info@venturescanner.com or visit www.venturescanner.com to learn more about our dynamic research reports!

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Marketing Tech Q1 2019 Startup Highlights

  1. 1. February 2019 Q4 Report Highlights MARKETING TECHNOLOGY
  2. 2. A snapshot of quarterly highlights from our marketing technology dynamic report 2 The following changes have occurred since last quarter Visit venturescanner.com to learn more about our complete marketing technology dynamic report Data cumulativethrough December2018 +134% Funding Amount -9% Investors In All Deals +50% Number of Exits
  3. 3. MARKETING TECHNOLOGY 15 Categories 1,815 Companies $43B Funding 3Reports stats are continuously changing,data cumulativethrough December2018 2,376 Investors
  4. 4. The graphic above shows only a sampling of companiesin each category. Data cumulativethrough December2018 MARKETING TECHNOLOGY The Venture Scanner marketing technology report currently tracks 1,815 marketing technology startups with $43B in funding MarketingPlatformsandCRMs (257Companies) AdvertisingNetworksandExchanges (174Companies) MarketingAutomationSoftware (286Companies) AutomatedPersonalizationPlatforms (127Companies) ContentMarketing (163Companies) ContentCreation (83Companies) SocialMediaMarketing (252Companies) EmailMarketing (126Companies) MobileMarketing (163Companies) InfluencerMarketing (78 Companies) SEM (44Companies) SocialDiscovery (72 Companies) SocialIntelligence (93Companies) MarketingAnalytics (145Companies) SEO (85Companies) 4
  5. 5. Marketing Platforms Marketing Automation Content Marketing Marketing Analytics Mobile Marketing Content Creation Ad Networks Social Discovery Personalization Social Media Social Intelligence Email Marketing Influencer Marketing SEM SEO 5 Innovation quadrant for marketing technology AverageFunding of Companiesin Category ESTABLISHED HEAVYWEIGHTS PIONEERS DISRUPTORS AverageAgeofCompaniesinCategory This quadrant shows a relative segmentationof the categories with respect to oneanother, data cumulativethrough December2018 Visit www.venturescanner.comto learn more about our marketing technology dynamicreport
  6. 6. 6 Marketing technology funding has experienced steady growth in recent years Funding last quarter was $4.1B, and 2018 funding was 44% higher than 2017 funding Marketing Technology Funding Over Time Data cumulativethrough December2018 Visit www.venturescanner.comto learn more about our marketing technology dynamicreport 0 1 2 3 4 5 6 7 8 9 2011 2012 2013 2014 2015 2016 2017 2018 Funding($B) Q1 Q2 Q3 Q4
  7. 7. 7 The Marketing Platforms category leads marketing technology funding The Content Marketing category saw the most funding last quarter with $3B Marketing Technology Category Funding Companiesare categorized by function and can exist in multiple categories. Data cumulativethrough December2018 Visit www.venturescanner.comto learn more about our marketing technology dynamicreport - 2 4 6 8 10 12 14 Funding($B) Previous Total Quarterly Funding
  8. 8. 8 Marketing technology investor activity is on a downward trend in recent years There were 154 investors in all deals last quarter, which decreased by 9% from Q4 2017 Marketing Technology Investors by Quarter Data cumulativethrough December2018 Visit www.venturescanner.comto learn more about our marketing technology dynamicreport 0 200 400 600 800 1000 1200 1400 2012 2013 2014 2015 2016 2017 2018 InvestorCountforAllDeals Q1 Q2 Q3 Q4
  9. 9. 9 Marketing technology exit activity dropped after years of strong growth There were 18 exit events last quarter, which was 6% lower than Q4 2017 Marketing Technology Exit Events Over Time Data cumulativethrough December2018 Visit www.venturescanner.comto learn more about our marketing technology dynamicreport 0 10 20 30 40 50 60 70 80 90 2012 2013 2014 2015 2016 2017 2018 ExitEvents(AcquisitionsandIPOs) Q1 Q2 Q3 Q4
  10. 10. Venture Scanner is the foundation of your startup research 10 Our marketing technology dynamic report keeps you ahead of the innovation curve Visit www.venturescanner.comto learn more about our marketing technology dynamicreport LATESTACTIVITY Stay current with continuous coverage and quarterly highlights DETAILEDDISCOVERY Identify and analyze the startups, investors, and acquirers EXECUTIVESUMMARY Understand the categories along with funding and traction trends Join international Fortune 500 companies that trust Venture Scanner to power their startup research needs
  11. 11. Want to learn more about our marketing technology dynamic report? Visit www.venturescanner.comor contact info@venturescanner.comto learn more

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