Submit Search
Upload
Meaningful experiences
•
31 likes
•
9,477 views
N
Nathan Shedroff
Follow
My talk at the Big D Design conference in Dallas (May 2010).
Read less
Read more
Design
Technology
Business
Report
Share
Report
Share
1 of 77
Recommended
Models for experience design workshop
Models for experience design workshop
Nathan Shedroff
ISA 14: Bridging Strategy With Design
ISA 14: Bridging Strategy With Design
Nathan Shedroff
How Service Design Extends Other Disciplines
How Service Design Extends Other Disciplines
Richard Ekelman, SDMT
Service Blueprinting / Service Design Drinks Berlin
Service Blueprinting / Service Design Drinks Berlin
Service Design Berlin
The Role of Metaphor in Interaction Design
The Role of Metaphor in Interaction Design
Dan Saffer
The commodisation of design tools
The commodisation of design tools
Roberta Tassi
The Art of Strategy (AIGA Head Heart Hand)
The Art of Strategy (AIGA Head Heart Hand)
Nathan Shedroff
Participatory design
Participatory design
Adrian Holzer
Recommended
Models for experience design workshop
Models for experience design workshop
Nathan Shedroff
ISA 14: Bridging Strategy With Design
ISA 14: Bridging Strategy With Design
Nathan Shedroff
How Service Design Extends Other Disciplines
How Service Design Extends Other Disciplines
Richard Ekelman, SDMT
Service Blueprinting / Service Design Drinks Berlin
Service Blueprinting / Service Design Drinks Berlin
Service Design Berlin
The Role of Metaphor in Interaction Design
The Role of Metaphor in Interaction Design
Dan Saffer
The commodisation of design tools
The commodisation of design tools
Roberta Tassi
The Art of Strategy (AIGA Head Heart Hand)
The Art of Strategy (AIGA Head Heart Hand)
Nathan Shedroff
Participatory design
Participatory design
Adrian Holzer
Understanding design thinking in practice: a qualitative study of design led ...
Understanding design thinking in practice: a qualitative study of design led ...
Zaana Jaclyn
Icon design
Icon design
Yellow Slice
Personas, scenarios, user stories
Personas, scenarios, user stories
InteractionDesign
Design Thinking + Agile UX + Agile Development
Design Thinking + Agile UX + Agile Development
Chris Becker
The Startup Design Toolkit - a design-thinking approach to startups and produ...
The Startup Design Toolkit - a design-thinking approach to startups and produ...
Alejandro Rios Peña
Interaction Design
Interaction Design
Kajsa Gren
Service Design Days 2018 - Keynote John Curran (JC & Associates)
Service Design Days 2018 - Keynote John Curran (JC & Associates)
SERVICE DESIGN DAYS
Design Thinking Introduction
Design Thinking Introduction
Lalitha318185
A Rubric for Assessing the UX of Online Museum Collections: Preliminary Findi...
A Rubric for Assessing the UX of Online Museum Collections: Preliminary Findi...
craigmmacdonald
Design Thinking - Bootcamp
Design Thinking - Bootcamp
Jan Schmiedgen
UX 101: User Research methods to kickstart your project
UX 101: User Research methods to kickstart your project
Charlotte Breton Schreiner
on Service Design
on Service Design
Patrick Quattlebaum
Blue ocean strategy
Blue ocean strategy
Francois Cazals
User Research
User Research
Brad Gerstein
Introduction to Usability
Introduction to Usability
Gretchen Thomas
Kickstarting Design Thinking
Kickstarting Design Thinking
Erin 'Folletto' Casali
Design Thinking - Workshop Sample
Design Thinking - Workshop Sample
Shimon Shmueli
Interaction 09 Introduction to Interaction Design
Interaction 09 Introduction to Interaction Design
Dave Malouf
Design-Thinking
Design-Thinking
PresentationLoad
Design Thinking 101 - An Introduction to Design Thinking for Developers
Design Thinking 101 - An Introduction to Design Thinking for Developers
Bill Bulman
Bridging the innovation culture divide
Bridging the innovation culture divide
Nathan Shedroff
Science Fiction Prototyping Workshop
Science Fiction Prototyping Workshop
Nathan Shedroff
More Related Content
What's hot
Understanding design thinking in practice: a qualitative study of design led ...
Understanding design thinking in practice: a qualitative study of design led ...
Zaana Jaclyn
Icon design
Icon design
Yellow Slice
Personas, scenarios, user stories
Personas, scenarios, user stories
InteractionDesign
Design Thinking + Agile UX + Agile Development
Design Thinking + Agile UX + Agile Development
Chris Becker
The Startup Design Toolkit - a design-thinking approach to startups and produ...
The Startup Design Toolkit - a design-thinking approach to startups and produ...
Alejandro Rios Peña
Interaction Design
Interaction Design
Kajsa Gren
Service Design Days 2018 - Keynote John Curran (JC & Associates)
Service Design Days 2018 - Keynote John Curran (JC & Associates)
SERVICE DESIGN DAYS
Design Thinking Introduction
Design Thinking Introduction
Lalitha318185
A Rubric for Assessing the UX of Online Museum Collections: Preliminary Findi...
A Rubric for Assessing the UX of Online Museum Collections: Preliminary Findi...
craigmmacdonald
Design Thinking - Bootcamp
Design Thinking - Bootcamp
Jan Schmiedgen
UX 101: User Research methods to kickstart your project
UX 101: User Research methods to kickstart your project
Charlotte Breton Schreiner
on Service Design
on Service Design
Patrick Quattlebaum
Blue ocean strategy
Blue ocean strategy
Francois Cazals
User Research
User Research
Brad Gerstein
Introduction to Usability
Introduction to Usability
Gretchen Thomas
Kickstarting Design Thinking
Kickstarting Design Thinking
Erin 'Folletto' Casali
Design Thinking - Workshop Sample
Design Thinking - Workshop Sample
Shimon Shmueli
Interaction 09 Introduction to Interaction Design
Interaction 09 Introduction to Interaction Design
Dave Malouf
Design-Thinking
Design-Thinking
PresentationLoad
Design Thinking 101 - An Introduction to Design Thinking for Developers
Design Thinking 101 - An Introduction to Design Thinking for Developers
Bill Bulman
What's hot
(20)
Understanding design thinking in practice: a qualitative study of design led ...
Understanding design thinking in practice: a qualitative study of design led ...
Icon design
Icon design
Personas, scenarios, user stories
Personas, scenarios, user stories
Design Thinking + Agile UX + Agile Development
Design Thinking + Agile UX + Agile Development
The Startup Design Toolkit - a design-thinking approach to startups and produ...
The Startup Design Toolkit - a design-thinking approach to startups and produ...
Interaction Design
Interaction Design
Service Design Days 2018 - Keynote John Curran (JC & Associates)
Service Design Days 2018 - Keynote John Curran (JC & Associates)
Design Thinking Introduction
Design Thinking Introduction
A Rubric for Assessing the UX of Online Museum Collections: Preliminary Findi...
A Rubric for Assessing the UX of Online Museum Collections: Preliminary Findi...
Design Thinking - Bootcamp
Design Thinking - Bootcamp
UX 101: User Research methods to kickstart your project
UX 101: User Research methods to kickstart your project
on Service Design
on Service Design
Blue ocean strategy
Blue ocean strategy
User Research
User Research
Introduction to Usability
Introduction to Usability
Kickstarting Design Thinking
Kickstarting Design Thinking
Design Thinking - Workshop Sample
Design Thinking - Workshop Sample
Interaction 09 Introduction to Interaction Design
Interaction 09 Introduction to Interaction Design
Design-Thinking
Design-Thinking
Design Thinking 101 - An Introduction to Design Thinking for Developers
Design Thinking 101 - An Introduction to Design Thinking for Developers
Viewers also liked
Bridging the innovation culture divide
Bridging the innovation culture divide
Nathan Shedroff
Science Fiction Prototyping Workshop
Science Fiction Prototyping Workshop
Nathan Shedroff
Using the Waveline (workshop)
Using the Waveline (workshop)
Nathan Shedroff
Meaningful Experiences UPA Conference
Meaningful Experiences UPA Conference
Nathan Shedroff
Creative leadership
Creative leadership
Nathan Shedroff
Business basics workshop
Business basics workshop
Nathan Shedroff
The Value Design Brings to Business (WebVisions Portland 2016)
The Value Design Brings to Business (WebVisions Portland 2016)
Nathan Shedroff
Experience Design
Experience Design
WorldFuture2015
Service Design Breakfast - How to fail in service design - Reima Rönnholm, Palmu
Service Design Breakfast - How to fail in service design - Reima Rönnholm, Palmu
Service Design Breakfast
The New World of Enterprise Architecture
The New World of Enterprise Architecture
Mike Walker
Sustainable Brands
Sustainable Brands
Nathan Shedroff
Ux futures shedroff
Ux futures shedroff
Nathan Shedroff
Customer Development: How to Understand, Empathize and Validate Ideas With Yo...
Customer Development: How to Understand, Empathize and Validate Ideas With Yo...
Jake Nielson
Schematic powerpoint
Schematic powerpoint
cfranckowiak
Creative leadership the value design brigns to business
Creative leadership the value design brigns to business
Nathan Shedroff
Using the Waveline (talk)
Using the Waveline (talk)
Nathan Shedroff
Design is the Problem Webinar
Design is the Problem Webinar
Nathan Shedroff
The Experience Economy
The Experience Economy
lappell
Elaboration Likelihood Model
Elaboration Likelihood Model
Arun Jacob
What is Means to be Strategic and Create Value (UX Strat Summit, SF 2014)
What is Means to be Strategic and Create Value (UX Strat Summit, SF 2014)
Nathan Shedroff
Viewers also liked
(20)
Bridging the innovation culture divide
Bridging the innovation culture divide
Science Fiction Prototyping Workshop
Science Fiction Prototyping Workshop
Using the Waveline (workshop)
Using the Waveline (workshop)
Meaningful Experiences UPA Conference
Meaningful Experiences UPA Conference
Creative leadership
Creative leadership
Business basics workshop
Business basics workshop
The Value Design Brings to Business (WebVisions Portland 2016)
The Value Design Brings to Business (WebVisions Portland 2016)
Experience Design
Experience Design
Service Design Breakfast - How to fail in service design - Reima Rönnholm, Palmu
Service Design Breakfast - How to fail in service design - Reima Rönnholm, Palmu
The New World of Enterprise Architecture
The New World of Enterprise Architecture
Sustainable Brands
Sustainable Brands
Ux futures shedroff
Ux futures shedroff
Customer Development: How to Understand, Empathize and Validate Ideas With Yo...
Customer Development: How to Understand, Empathize and Validate Ideas With Yo...
Schematic powerpoint
Schematic powerpoint
Creative leadership the value design brigns to business
Creative leadership the value design brigns to business
Using the Waveline (talk)
Using the Waveline (talk)
Design is the Problem Webinar
Design is the Problem Webinar
The Experience Economy
The Experience Economy
Elaboration Likelihood Model
Elaboration Likelihood Model
What is Means to be Strategic and Create Value (UX Strat Summit, SF 2014)
What is Means to be Strategic and Create Value (UX Strat Summit, SF 2014)
More from Nathan Shedroff
Strategy is in Crisis and Design Can Solve It
Strategy is in Crisis and Design Can Solve It
Nathan Shedroff
Advancing Research: Double Your Mileage
Advancing Research: Double Your Mileage
Nathan Shedroff
21st Century Business Workshop
21st Century Business Workshop
Nathan Shedroff
CUIs Throughout History
CUIs Throughout History
Nathan Shedroff
Postcards from the Future
Postcards from the Future
Nathan Shedroff
Teaching Sustainability (2010)
Teaching Sustainability (2010)
Nathan Shedroff
Make It So
Make It So
Nathan Shedroff
InnoFuture Presentation 2008
InnoFuture Presentation 2008
Nathan Shedroff
MBA in Design Strategy Program Description
MBA in Design Strategy Program Description
Nathan Shedroff
Strategic Design and Meaningful Innovation
Strategic Design and Meaningful Innovation
Nathan Shedroff
Designers Accord Education Meeting
Designers Accord Education Meeting
Nathan Shedroff
APDF Exchange Presentation
APDF Exchange Presentation
Nathan Shedroff
Compostmodern 2009
Compostmodern 2009
Nathan Shedroff
More from Nathan Shedroff
(13)
Strategy is in Crisis and Design Can Solve It
Strategy is in Crisis and Design Can Solve It
Advancing Research: Double Your Mileage
Advancing Research: Double Your Mileage
21st Century Business Workshop
21st Century Business Workshop
CUIs Throughout History
CUIs Throughout History
Postcards from the Future
Postcards from the Future
Teaching Sustainability (2010)
Teaching Sustainability (2010)
Make It So
Make It So
InnoFuture Presentation 2008
InnoFuture Presentation 2008
MBA in Design Strategy Program Description
MBA in Design Strategy Program Description
Strategic Design and Meaningful Innovation
Strategic Design and Meaningful Innovation
Designers Accord Education Meeting
Designers Accord Education Meeting
APDF Exchange Presentation
APDF Exchange Presentation
Compostmodern 2009
Compostmodern 2009
Recently uploaded
原版1:1定制堪培拉大学毕业证(UC毕业证)#文凭成绩单#真实留信学历认证永久存档
原版1:1定制堪培拉大学毕业证(UC毕业证)#文凭成绩单#真实留信学历认证永久存档
208367051
Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...
Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...
mrchrns005
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
yuu sss
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
F dds
How to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AI
yuj
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
Aginakm1
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
z xss
Call Us ✡️97111⇛47426⇛Call In girls Vasant Vihar༒(Delhi)
Call Us ✡️97111⇛47426⇛Call In girls Vasant Vihar༒(Delhi)
jennyeacort
Design principles on typography in design
Design principles on typography in design
nooreen17
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
diploma 1
How to Be Famous in your Field just visit our Site
How to Be Famous in your Field just visit our Site
galleryaagency
Call Girls Aslali 7397865700 Ridhima Hire Me Full Night
Call Girls Aslali 7397865700 Ridhima Hire Me Full Night
ssuser7cb4ff
Pharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdf
AayushChavan5
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
jennyeacort
Design Portfolio - 2024 - William Vickery
Design Portfolio - 2024 - William Vickery
WilliamVickery6
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
uasjlagroup
Call Girls in Pratap Nagar, 9953056974 Escort Service
Call Girls in Pratap Nagar, 9953056974 Escort Service
9953056974 Low Rate Call Girls In Saket, Delhi NCR
Architecture case study India Habitat Centre, Delhi.pdf
Architecture case study India Habitat Centre, Delhi.pdf
Sumit Lathwal
办理学位证(NTU证书)新加坡南洋理工大学毕业证成绩单原版一比一
办理学位证(NTU证书)新加坡南洋理工大学毕业证成绩单原版一比一
A SSS
Untitled presedddddddddddddddddntation (1).pptx
Untitled presedddddddddddddddddntation (1).pptx
mapanig881
Recently uploaded
(20)
原版1:1定制堪培拉大学毕业证(UC毕业证)#文凭成绩单#真实留信学历认证永久存档
原版1:1定制堪培拉大学毕业证(UC毕业证)#文凭成绩单#真实留信学历认证永久存档
Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...
Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
How to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AI
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
Call Us ✡️97111⇛47426⇛Call In girls Vasant Vihar༒(Delhi)
Call Us ✡️97111⇛47426⇛Call In girls Vasant Vihar༒(Delhi)
Design principles on typography in design
Design principles on typography in design
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
How to Be Famous in your Field just visit our Site
How to Be Famous in your Field just visit our Site
Call Girls Aslali 7397865700 Ridhima Hire Me Full Night
Call Girls Aslali 7397865700 Ridhima Hire Me Full Night
Pharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdf
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
Design Portfolio - 2024 - William Vickery
Design Portfolio - 2024 - William Vickery
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
Call Girls in Pratap Nagar, 9953056974 Escort Service
Call Girls in Pratap Nagar, 9953056974 Escort Service
Architecture case study India Habitat Centre, Delhi.pdf
Architecture case study India Habitat Centre, Delhi.pdf
办理学位证(NTU证书)新加坡南洋理工大学毕业证成绩单原版一比一
办理学位证(NTU证书)新加坡南洋理工大学毕业证成绩单原版一比一
Untitled presedddddddddddddddddntation (1).pptx
Untitled presedddddddddddddddddntation (1).pptx
Meaningful experiences
1.
Meaning is the
most important thing you can focus upon Nathan Shedroff 2010
2.
The future: Profitable, Sustainable,
& Meaningful
3.
What is meaning?
4.
Meaning is the
deepest connection you can make with a customer/user/audience
5.
Meaning is more
powerful than Price and Performance
6.
Meaning is more
powerful than Price and Performance
7.
Meaning lasts longer
than emotions
8.
Meaning transcends values
9.
Meaning transcends values
10.
11.
12.
The most successful experiences
are meaningful
13.
14.
15.
Here’s how it
works...
16.
Price/Value Commodity
Product Service Experience From: The Experience Economy, Pine and Gilmore
17.
Price/Value
Experience Commodity Product Service Event/Environment
18.
Experiences are designable
19.
Everything we create
is an experience
20.
All design is
the process of making experiences
21.
We recognize some experiences
easily
22.
We recognize some experiences
easily
23.
We recognize some experiences
easily
24.
25.
26.
But what, exactly, is
an experience?
27.
SIGNIFICANCE
DURATION Meaning Initiation Status/Identity Immersion Emotion/Lifestyle Conclusion Price Continuation Function TRIGGERS EXPERIENCE BREADTH Sight Product Sound Service Smell Brand Taste Name(s) Touch Channel/Environment Concepts (Space) Symbols Promotion Price INTENSITY INTERACTION Reflex Passive Habit Active Engagement Interactive
28.
MEANING VALUES/IDENTITY EMOTIONS PRICE FEATURES
29.
EXPERIENCE
BREADTH Product Service Brand Name(s) Channel/Environment (Space) Promotion Price
30.
Breadth
31.
TRIGGERS
EXPERIENCE BREADTH Sight Product Sound Service Smell Brand Taste Name(s) Touch Channel/Environment Concepts (Space) Symbols Promotion Price
32.
Every sensorial decision
is a trigger: color, texture, smell, taste, typeface, sound, music, voice, pattern, icon, symbol, interaction, layout, concept, temperature, expression, etc...
33.
34.
35.
TRIGGERS
EXPERIENCE BREADTH Sight Product Sound Service Smell Brand Taste Name(s) Touch Channel/Environment Concepts (Space) Symbols Promotion Price INTENSITY Reflex Habit Engagement
36.
Intensity
37.
DURATION
Initiation Immersion Conclusion Continuation TRIGGERS EXPERIENCE BREADTH Sight Product Sound Service Smell Brand Taste Name(s) Touch Channel/Environment Concepts (Space) Symbols Promotion Price INTENSITY Reflex Habit Engagement
38.
DURATION
Initiation Immersion Conclusion Continuation TRIGGERS EXPERIENCE BREADTH Sight Product Sound Service Smell Brand Taste Name(s) Touch Channel/Environment Concepts (Space) Symbols Promotion Price INTENSITY INTERACTION Reflex Passive Habit Active Engagement Interactive
39.
SIGNIFICANCE
DURATION Meaning Initiation Status/Identity Immersion Emotion/Lifestyle Conclusion Price Continuation Function TRIGGERS EXPERIENCE BREADTH Sight Product Sound Service Smell Brand Taste Name(s) Touch Channel/Environment Concepts (Space) Symbols Promotion Price INTENSITY INTERACTION Reflex Passive Habit Active Engagement Interactive
40.
SIGNIFICANCE
DURATION Meaning Initiation Status/Identity Immersion Emotion/Lifestyle Conclusion Price Continuation Function TRIGGERS BREADTH Sight Product Sound Service Smell Brand Taste MEANING Name(s) Touch Channel/Environment Concepts (Space) Symbols Promotion Price INTENSITY INTERACTION Reflex Passive Habit Active Engagement Interactive
41.
MEANING VALUES EMOTIONS PRICE FEATURES
42.
Function (Performance): Does this
do what I need?
43.
Price (Value): Does this
do what I need at a price that’s worth it?
44.
Emotions (Lifestyle): Does this
make me feel good?
45.
Status/Identity (Values):
Is this me?
46.
Meaning (Reality): Does this
fit into my reality?
47.
Core Meanings: Accomplishment
Harmony Beauty Justice Creation Oneness Community Redemption Duty Security Enlightenment Truth Freedom Validation Wonder
48.
Core Meanings:
Definitions: makingmeaning.org
49.
Meaning is at
the core of Values: Priorities and Expressions
50.
Nike: Accomplishment
Harmony Beauty Justice Creation Oneness Community Redemption Duty Security Enlightenment Truth Freedom Validation Wonder
51.
Apple (iPod): Accomplishment
Harmony Beauty Justice Creation Oneness Community Redemption Duty Security Enlightenment Truth Freedom Validation
52.
Target: Accomplishment
Harmony Beauty Justice Creation Oneness Community Redemption Duty Security Enlightenment Truth Freedom Validation Wonder
53.
Walmart: Accomplishment
Harmony Beauty Justice Creation Oneness Community Redemption Duty Security Enlightenment Truth Freedom Validation Wonder
54.
Successful experiences are
meaningful (and not merely novel)
55.
Design is the
process of evoking meaning
56.
How does this
relate to business & strategy?
57.
What meanings do your
customers prioritize?
58.
What meanings does your
organization prioritize?
59.
What meanings do
you prioritize?
60.
What meanings do your
competitors trigger?
61.
Organization’s
Meaning Priorities Focus Team/Your Customer Meaning Meaning Priorities Priorities Competitors’ Meanings
62.
How do you
put this into the development process?
63.
A meaning-filled development
process:
64.
A meaning-filled development
process:
65.
A meaning-filled development
process:
66.
A meaning-filled development
process:
67.
Research Techniques:
Interviews Careful Surveys Shadowing Games, etc. The Meaning of Things by Mihaly Csikszentmihalyi
68.
Who’s doing this?
69.
Who’s doing this?
You
70.
Should companies evoke
meaning?
71.
Should companies evoke
meaning? Why not?
72.
Is meaning manipulation?
73.
Is meaning manipulation?
Maybe, maybe not
74.
Are you creating anything
meaningful?
75.
What’s meaningful to
you?
76.
nathan.com/thoughts
77.
Last thing (and most
importantly)...