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Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17
Creating “ME”aningful Experiences –
Unifying Digital Journeys
HARI SHETTY, Global Head of Retail, Wipro
DAWN GILLIS, Sr. Dir. IT Operations and Customer Service, 7-Eleven, Inc.
GEORGE ANDERSON, Editor-in-Chief, RetailWire
RATNAKAR LAVU, CTO, Kohl’s
Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17
Creating ‘ME’aningful Experiences –
Unifying Digital Journeys
GEORGE ANDERSON
Editor-in-Chief
RetailWire
DAWN GILLIS
Sr. Dir., IT Operations and
Customer Service
7-Eleven, Inc.
RATNAKAR LAVU
Chief Technology Officer
Kohl's
HARI SHETTY
Global Head of Retail
Wipro Limited
Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17
DIGITAL DISRUPTION
Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17
Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17
CUSTOMER DATA
An overwhelming majority of
retailers "strongly agree" that
leveraging customer data to
improve the in-store experience
is a key investment area...
Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17
CUSTOMER DATA
An overwhelming majority of
retailers "strongly agree" that
leveraging customer data to
improve the in-store experience
is a key investment area...
And yet fewer than half are
collecting customer data beyond
name, address, email and
transaction history.
Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17
TOOLS & TECHNOLOGIES
Retailers prioritize real-time inventory
visibility and in-store pickup/returns of
online orders as instrumental to better
customer-centric store experiences.
Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17
Retailers find a variety of supply chain
capabilities — from intelligent fulfillment
to predictive analytics — “very or
extremely important” for unifying the
customer journey.
SUPPLY CHAIN
Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17
Inventory turnover is cited as the most
common metric used to gauge supply
chain efficiency, although fill rate, on-
time shipping rate and supply chain cycle
time are gaining traction.
SUPPLY CHAIN
Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17
CHALLENGES
Retailers cite most frequently,
limited resources and difficulties
integrating other new or legacy
systems.
Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17

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Creating MEaningful Experiences Panel Discussion