Exhibitor Insights Presentation from Retail’s BIG Show, January 15-17, 2017. TRAVIS HOOPER VP, Product and Strategy ArmorActive

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Learn How Tablet Mobility Is Transforming
The Way We Do Business
TRAVIS HOOPER, VP, Product and Strategy, ArmorActive

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How Tablet Mobility
Is Transforming The
Way We Do Business
Travis Hooper
ArmorActive | VP Product and Strategy
January 17, 2017

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Mobility
The ability to move or be moved freely and easily
Flexibility
Portability
Adaptability
Nimble

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Tablet Trends: Enterprise
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340% Since 2012
45M

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5

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The customer experience is at the epicenter for all
brands, in all industries, in all parts of the world.
Digital enablement is leading the strategic agenda in
the boardroom.
Customer Engagement:
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 Digital strategy on the corporate agenda
 Brands wanting an intimate experience with customers
 Differentiated experience
 Government funding driving adoption
 Operational efficiencies and cost reductions
 Staying Relevant & Innovative
Factors Driving The Tablet Mobility Agenda:
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Tablets were designed as a consumer product
o Entertainment
o Emails
o Gaming
 How do you secure the tablet, while
allowing for?
o Interactivity
o Connectivity
o Mobility
 What tablet and operating system to use?
 What software to use?
Challenges For Tablet Mobility Deployments:
Customer
Engagement
Mobile
Device OEM
Channel /
Integrators
Peripherals
Software
 How to integrate into existing IT infrastructure?

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RETAIL SEGEMENT OVERVIEW

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• Retailers have historically been very
progressive with customer engagement
initiatives.
• Utilizing significant investments in Digital
experiences is now driving physical
experience in stores – Omni-channel, Look
Books, and Catalog Extension.
• POS market contains many players,
however, EMV and mPOS initiatives are
driving investments.
Retail Use Cases
• POS and mPOS
• Self Service Checkout
• Catalog Extension
• Interactive Display
• Catalog / Product Locator
• Loyalty Program
• Gift Registry
• Back of House
• Credit Application

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RETAIL STATS
60%
Retailers surveyed said
mobility and marketing
were their top two digital
priorities.
54M
mPOS units installed
globally by 2019.
50%
Reduction in checkout
times after deploying
mobile POS solutions.

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POS/mPOS (Mobile POS)
The mobility aspect of the mPOS
device helps merchants provide a
more personalized experience to
customers.
Digital Signage / Kiosk
Omnichannel retailing will facilitate
everything from checking stock to
locating products and completing
online purchases… all while in-
store.
Using technology to create efficiencies by
integrating your inventory, labor
scheduling and employee management
software.
Back of the House Technologies

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Retailers are using mobile devices to provide a differentiated
customer experience while solving tough retail pain points such
as EMV transition, line busting and building customer loyalty.
Customer Experience Improvements
Increase Sales and Conversions
Less Expensive and Easier Solution
Easily Accept Mobile Payment Options

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Keys to Successful Retail Mobility SolutionsRETAIL
Accessory & Payment Integration
Connectivity and Power Management
Security (Loss Prevention)
Easy To Interact With Tablet
Cleanability & Human Factor

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Execution Examples by Vertical and Use Case.

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Hawaiian Airlines Customer Kiosks
• Full Metal Jacket Enclosure +
• Gravity Flip Pro Mount

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 iPad Mini
 900 positions

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 iPad Air
 Enterprise Tablet Lite

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 500 + Units
 Enterprise Tablet Lite™
 Credit Checks

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VIDEO LOOPING SIGNAGE
LeBron’s ‘Unkwn’ Store

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CATALOG LOOK BOOK & ORDERING

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PRODUCT INFORMATION
FurnitureLand & King Arthur

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Application (use case) Trends
Evolve Enclosure /
Gravity Flip Pro
Mount

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Thank You
To Learn More Visit:
ArmorActive.com
Travis Hooper
ArmorActive | VP Product and Strategy