Presentation from Retail’s BIG Show, January 15-17, 2017. TREVOR HEINER, Dir,. Business Planning and Analytics, Express Locations
JEFF SATO, Dir., BI, The Honest Company
PAUL WEISKOPF, SVP, Corporate Development, Domo
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Relevant
data
Access the most
relevant data to
identify business
opportunities faster
Customizable
platform
Customize Domo
to reveal your
strategic
opportunities
Social
insights
Make faster
better decisions
across your
organization
Real-time
optimization
Stay ahead of your
competition and
optimize your
business in real
time
How Domo Delivers
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The Honest Company
The Honest Company passionately believes in creating effective, beautiful,
convenient, and affordable products for babies and homes
• 5 verticals: Baby & Kids, Home Care, Personal Care, Vitamins &
Supplements, Beauty
• 100+ products
• Omni-Channel
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Store Level ‘Systems of Success’
• Store Managers are expected to execute on daily routines and
behaviors that lead to success on the sales floor
• One critical component is a daily coaching conversation with
each sales representative before he or she begins a shift
• Review prior day successes / failures
• Identify area of opportunity
• Set goals and a plan for how to achieve
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• Teams can collaborate or
communicate in public
channels or in private chats
• Conversation happens in the
same location where critical
business data is found
• Mobile and desktop ready
Messaging/Communication – Using Domo
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Efficiencies and Benefits
• Employee time/efficiency (eliminated daily report preparation)
• Sales teams are focused on the metrics that matter most and
driving improved performance results on these visible metrics
• Noticeable improvement in knowledge transfer of metrics to
sales team
• Visualizations make the metrics easier to communicate and understand
• Centralized communication tool – Domo Buzz
So much data from advertising, logistics, and point of sale is available at every turn, but few are in a position to harness it all.
The 'available' data is stored in unique formats, disparate systems, and a challenging combination of data centers, leaving this valuable resource scattered across departments and geographies, and separated from those who need it now.
Retail is more complex than ever before as consumer behavior is dramatically splintered between brick-and-mortar, and a growing number of digital sales and distribution channels," said Paul Weiskopf, Domo's senior vice president of corporate development, who is presenting at the show. "Domo helps retailers easily bring together the relevant data about their business, from disparate systems across the broadest range of marketing, distribution and POS channels, to deliver the real-time insights that allow them to make better decisions and optimize business performance."
Why these things, not others?
These are not the ONLY things that are great about Domo, but they are the most differentiating
As others adopt our language about how BI is changing, we need to sharped our focus on how we are different
Domo’s Business Cloud platform delivers the perfect solution for retailers focused on gaining a competitive edge.
Today, many retailers utilize Domo across departments to make better, faster decisions based on data-driven insights.
Areas of opportunity include a review of commission trends and how to maximize the commission potential during the month
Would often require manual calculations to determine ‘what if’ scenarios for projecting commissions with improved performance
Store Manager is no longer a bottleneck to distributing the information to front-line sales teams. Employees can access regardless of whether they are at work (check commission trends on a day away from work!). No longer dependent on a competent manager to provide information.
Excel competency is low in our retail stores. Using excel is no longer necessary.
‘Mobile’ workforce requires effective mobile communication tools for groups
Sales teams are ‘remote’ across multiple stores within a region and need to communicate. Mobile is key.
Reaching our millennial workforce via email is extremely challenging
Disparate messaging systems prevent us from controlling the communication environment
One communication system standard across the entire organization (in addition to email)
Perfect tool to reach a mobile-first workforce (Headquarter to contact store personnel is FAR MORE EFFICIENT than email)
Before Domo, managers spent 10-15 min per day preparing reports
After Domo, reports are available to all employees via mobile app or on desktop with no preparation needed. Time savings and better knowledge transfer