Capturing the Moment of Decision: Technology and Insights

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Presentation from Retail’s BIG Show, January 15-17, 2017. GORDON DAVIDSON, CEO, Cloverleaf JAMIE GLIDDEN, Dir., North America Retail, Dell Technologies GABI ZIJDERVELD, CMO, Affectiva

Retail

Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17
THE WORLD TODAY: DATA, DATA, DATA
44ZB BY 2020
+ +

Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17
RETAIL TODAY: CHALLENGES
SHOPPERS LOST
IN A SEA OF ITEMS
…AND TRAINED
TO PAY MORE
ATTENTION
TO DIGITAL
CONTENT
CLEAN STORE
POLICIES
DEVICE
DISTRACTIONS
DECLINING IMPULSE
PURCAHSING

Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17
IS ONLINE REALLY A THREAT?

Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17
I DON’T ALWAYS TURN UP WITH
THAT PARCEL YOU HAVE BEEN
WAITING FOR

Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17
BUT WHEN I DO, I DO IT WHEN
YOU’RE OUT OF THE HOUSE
FOR 15 MINUTES

Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17
BIG OPPORTUNITY
FOR RETAIL =
THE SHELF

Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17
EMOTIONS INFLUENCE EVERY ASPECT OF OUR LIVES…
HOW WE LIVE, WORK AND PLAY TO
THE DECISIONS WE MAKE …
INCLUDING THE PRODUCTS WE BUY AND THE BRANDS WE LOVE

Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17 WHAT IF TECHNOLOGY COULD IDENTIFY EMOTIONS AS HUMANS CAN?
OUR VISION: TO HUMANIZE TECHNOLOGY WITH EMOTIONAL
INTELLIGENCE

Retail’sBIGShow2017|#nrf17
EMOTIONS DETECTED USING AN OPTICAL SENSOR

Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17 +
INTRODUCING EMOTION AI IN RETAIL

Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17
37%AVERAGE SALES
UPLIFT
75%POSITIVE CONSUMER
SENTIMENT
Data taken from a ~10 week pilot conducted with a leading grocery retailer in northeast US
Beverage category, Results audited by Ernst & Young

Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17
WHAT THE MEDIA ARE SAYING…
“These Smart Retail
Shelves Tell Brands All
About Who Is Looking at
Their Products”
“The results are what you'd expect with new flashy
signage at eye-level: double-digit sales uplift.”
“Cloverleaf…eventually could be a
key component of not only
maximizing store sales yield, but in
fully automating the retail stores of
tomorrow to better compete with the
online retailers…”

Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17
SO WHAT’S AHEAD?

Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17
THANK YOU

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