NRF 2019: Retail's Big Show Gwen Morrison, CEO, The Americas and Australasia, The Store - WPP Kambiz Hemati, VP, Global Store Design, Foot Locker, Inc. Matt Jones, Senior Director, Online and Mobile, The Home Depot Alia Kemet, Director, Creative and Digital Strategy, McCormick and Company Eduardo Yamashita, Managing Partner and COO, Group GS&MD - Gouvêa de Souza

1. Igniting emotions through AR and VR
Tuesday, January 15 11:00 am - 11:30 am
Gwen Morrison
CEO, The
Americas and
Australasia
The Store - WPP
Kambiz Hemati
VP, Global Store
Design
Foot Locker, Inc.
Alia Kemet
Director, Creative
and Digital Strategy
McCormick and
Company
Matt Jones
Senior Director,
Online and
Mobile
The Home Depot
Eduardo Yamashita
Managing Partner
and COO
Group GS&MD -
Gouvêa de Souza

2. Kambiz Hemati
VP, Global Retail Design
Foot Locker

9. Verizon Next-Gen VR Experience - 2017
Design: 140 | Retail Design Team
VR Content: RYOT Studio

10. Alia Kemet
NA Digital Strategy and Creative Director
McCormick and Company

11. WE’VE BEEN
TELLING OUR STORY
FOR OVER 129 YEARS

12. WE SEEK COOKING
GUIDANCE/INSPIRATION
____
46% YoY increase in food
pins, the largest Pinterest
category
WE WANT TO UNDERSTAND
WHERE OUR PRODUCTS
COME FROM
____
Consumers want sustainable,
ethically-sourced products
with 66% willing to pay more
for sustainable goods,
increasing to 73% when
looking at Millennials
WE TREAT FLAVOR AS
A GETAWAY
____
Flavor offers new
world of exotic places
and serves as the basis
for new experiences.
Interest in food from
different cultures is at
an all time high with
87% of consumers
ordering ethnic fare.
WE ALL EXPERIENCE A
THE GENERATIONAL
COOKING GAP
____
Millennials and Gen Z
have high aspirations for
what they want to achieve
in cooking but many have
not been taught
OUR CONSUMER’S HAVE A STRONG
RELATIONSHIP WITH FOOD AND FLAVOR

13. FLAVOR MAKER
A Digital Transformation
for McCormick
Supporting a larger
business initiative
of transforming how
a customer shops,
perceives, and
uses spices

14. DELIVERING AN EXPERIENCE THAT REFLECTS CONSUMER’S LOVE OF FLAVOR
Personalized Content Advanced Search Shopping Assistant Flavor Boards

15. CREATING ADDITIONAL INSPIRATION, LOYALTY AND STORIES THROUGH VR
TODAY

16. CREATING INSPIRATION, LOYALTY AND STORES THROUGH VR
TODAY
Advance
Page
Recognition
Digital
Spice
Rack
Flavor
Canvas

17. Creating an Immersive, Storytelling Experience
Inspiration with existing content such as recipes,
articles, and product information.
Storytelling through virtual reality that takes the
consumer on a journey that highlights our obsession
with flavor and Purpose

18. Enhancing Flavor Maker
with Virtual Reality
• Launch Flavor Maker 2.0

19. Enhancing Flavor Maker
with Virtual Reality
• Launch Flavor Maker 2.0
• Start by scanning a product

20. Enhancing Flavor Maker
with Virtual Reality
• Launch Flavor Maker 2.0
• Start by scanning a product

21. Enhancing Flavor Maker
with Virtual Reality
• Launch Flavor Maker 2.0
• Start by scanning a product
• Tap to view ”VR Experience”

22. WHAT WOULD YOU LIKE TO SEE?
CINNAMON TREE
FIELDS IN SAIGON
CINNAMON
HARVESTING
PROCESSING &
BOTTLING
SUPPORTING
LOCAL FARMERS
Enhancing Flavor Maker with Virtual Reality

23. CINNAMON
HARVESTING
PROCESSING &
BOTTLING
SUPPORTING
LOCAL FARMERS
VIEW STORY
IN 360
Enhancing Flavor Maker with Virtual Reality

24. Matt Jones
Senior Director, Online and Mobile
The Home Depot

25. Augmented Reality
Gain Inspiration and Confidence with See
it in your Space True-to-Life 3D
Where We Are
Focused on fit-and-finish use cases in:
• Furniture
• Fixtures
• Home Decor
Where We’ve Been
• Launched 2D AR in 2012
• Enhanced to 3D AR in 2017 with AR Kit
Where We’re Going
• Bringing 3D AR to our mobile website
• New use cases like mounting to
wall and ceiling
• Expanding to Android with ARCore

26. Eduardo Yamashita
COO & Managing Partner
Group GS& - Gouvêa de Souza

27. • One of the youngest population with
fast technology adoption
• Mobile supporting leapfrogs
• Most of online traffic and sales coming
from mobile
• B&M lacks in convenience while online
lack in experience
• New technologies can bring together
the best of the two worlds
• Most Online operations are not profitable
• B&M needing differentiation and traffic
What AR/VR is relevant (in Brazil and LATAM)

28. 27,000
Downloads
115,000
Coupons captured
5,000
Coupons redeemed
Huge media impact
Success Case: Black Friday

29. Success Case: Senna Experience
50 - 100 pax per hour,
20% - 30% of VR usage
Immersive experience as
sales and engagement tool
VR-Commerce
Pop-up store in several
locations: Races, AutoShow,
Events, Shopping Malls, etc.

30. Thank You
@KambizHemati
@AliaKemet
@mj3putt
@gsmdgouvea
@gmorrison5