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NYC 2017 Retail Store Walking Tour
Featuring Eataly and Sonos
ADAM SAPER, Managing Partner, Eataly
MARA DEVITT (in place of NEIL STERN), Senior Partner, McMillanDoolittle
WHITNEY WALKER, GM, Stores, SONOS
Get The App Now!
• Download the App Using the QR
Code
• Go to the iTunes App store or
Android Play to download the
National Retail Federation App
• On the side tab, click the link to
Store Tours
We’re Taking You Around The City to all the
Destinations…
We’ve Got you Covered for
• Omni/Tech
• Luxury/Fashion
• Foodie
With Easy Sorting Capabilities, See What’s In
Your Neighborhood…
Omni/Tech, 11 Destinations
Luxury/Fashion, 18 Destinations
Foodie, 11 Destinations
What you'll see….
OMNI / TECH
Samsung 837
• Digital
playground of art
& gadgets
837 Washington St., Meatpacking
Microsoft
• Enter into virtual
reality
• Customization
station
• Educational
components
677 Fifth Avenue, Midtown
Sonos
• Brands going retail
• In-store (in home)
experience
101 Greene St., Soho
Zara
• “Smart”
dressing rooms
• Inventory
visibility
503 Broadway, Soho
Pirch
• Product “test
drive”
200 Lafayette St., Soho
LUXURY / FASHION
Topshop
• Excusive 5th Avenue
collaborations
• Apparel
personalization
station
608 5th Avenue, Midtown
Barney’s
• iPad equipped
associates w/
clienteling system
101 7th Avenue, Chelsea
LUXURY / FASHION
Macy’s
• $400 M Makeover
• Shop-in-shops
galore
• In-house blow dry
bar
151 W 34th St., Herald Square
Cadillac House
• Brand extension
• Integration of retail
partnerships (CFDS
Retail Lab, Joe
Coffee, Visionaire),
technology & art
installations
330 Hudson St., Greenwich Village
Lululemon Lab
• First concept
store
• ½ retail boutique
½ design lab
50 Bond Street, Noho
Saks Fifth Avenue
• New downtown concept
store
• Products merchandised
in a “lifestyle edit”
display
• “Save Me” hotline for
fashion emergencies
230 Vesey St., Battery Park
FOODIE
Kellogg’s NYC
• Brands going retail
• Reinventing how we think
about cereal
1600 Broadway, Times Square
Gotham West Market
• Food as theatre – rolling new
concepts
• Artisanal vendors and restaurants
with communal dining
353 W 14th St., Hell’s Kitchen
Gansevoort Market
• Reinvention of old concept
• Test driving new concepts
353 W 14th St., Meatpacking
Le District
• “New York with
a French
Attitude” -
Massive French
food hall
• Upscale
environment
20 S Liberty St., Battery Park
Eataly
• Retailvention
• Narnia world made
of bread and pasta
• First outpost to
serve breakfast
1 Word Trade Center, Battery Park
Whole Foods Williamsburg
• First Williamsburg outpost
• La Croix wall
• Blend food & foodservice
238 Bedford Avenue, Williamsburg
Samsung
HQ Flagship
Discovery | Findings
22.11.16
Whitney Walker, GM Stores
Samsung
HQ Flagship
Discovery | Findings
22.11.16
1. Your mission is your most important guiding
principle
2. The best experience is one that adds value to
your product
3. Be relentlessly progressive
Samsung
HQ Flagship
Discovery | Findings
22.11.16
1. Your mission is your most important
guiding principle
Ours is to fill every home with music
Samsung
HQ Flagship
Discovery | Findings
22.11.16
The Lineup
Samsung
HQ Flagship
Discovery | Findings
22.11.16
Samsung
HQ Flagship
Discovery | Findings
22.11.16
2. The best experience is one that adds value to
your product
We built the Sonos Store to be the best place to
discover and fall in love with Sonos
Samsung
HQ Flagship
Discovery | Findings
22.11.16
The Store
Samsung
HQ Flagship
Discovery | Findings
22.11.16
Samsung
HQ Flagship
Discovery | Findings
22.11.16
Samsung
HQ Flagship
Discovery | Findings
22.11.16
Samsung
HQ Flagship
Discovery | Findings
22.11.16
Samsung
HQ Flagship
Discovery | Findings
22.11.16
Samsung
HQ Flagship
Discovery | Findings
22.11.16
Samsung
HQ Flagship
Discovery | Findings
22.11.16
Samsung
HQ Flagship
Discovery | Findings
22.11.16
3. Be relentlessly progressive
We’re continuously testing and learning—in the lab
and in the field
Samsung
HQ Flagship
Discovery | Findings
22.11.16
Thank you
Adam Saper, Managing Partner
Thanks!

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NYC 2017 Retail Store Walking Tour Featuring Eataly and Sonos

Editor's Notes

  1. New downtown concept store