NYC’s virtual store tour: New stores shine with innovation and creativity

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Presentation from NRF 2023: Retail's Big Show. Cassidy Beadle, Accenture Ron Singler, IA Interior Architects The 2023 NYC virtual store tour features the year’s most beautiful, captivating and innovative store openings. This presentation from Accenture and the Retail Design Institute will guide us through the city’s not-to-be-missed new stores--sparking creativity and fresh ideas. Join us as we see the latest retail design trends, technology and innovation in fashion, home, food and more.

Retail

New York
Store Tour
Copyright © 2023 Accenture. All rights reserved.

Store Tour App
Scan the QR code to access the app
or go to www.StoreTours.Accenture.com/NRF
Copyright © 2023 Accenture. All rights reserved. 2

4
Brave New
Worlds
Bridging the gap between real and
virtual worlds
Copyright © 2023 Accenture. All rights reserved.

Digitization
business
• Utilize technology to fuel business and customer experience
• Encourage consumers to buy more with useful and engaging
services
• Solve more consumer problems with adjacent services
Copyright © 2023 Accenture. All rights reserved.
Brave New
Worlds
You’re in the
5
Metaverse | Omni-channel | Tech Enablement

6
Copyright © 2023 Accenture. All rights reserved.
Responsibility
by Design
Designing with purpose for social and
environmental impact

Purpose
business
• Build business models & decisions to promote
equality and sustainability
• Design for inclusivity, accessibility, and diversity
• Highlight trust and transparency
Copyright © 2023 Accenture. All rights reserved.
Responsibility
by Design
You’re in the
7
Social Responsibility | Transparency | Trust | Inclusive Access

Play &
Experience
Telling stories and creating environments
that provoke the senses
8
Copyright © 2022 Accenture. All rights reserved.

Entertainment
business
• Develop stories to be the backbone of your
experience
• Appeal to emotion and human senses
Copyright © 2022 Accenture. All rights reserved.
Play &
Experience
You’re in the
9
Demonstrations | Inspiration | Storytelling | Immersion

Copyright © 2023 Accenture. All rights reserved. 10
Me & We
Elevated, curated experiences aimed to build
community

Connection
business
• Find ways to connect consumers around their passions
and cultures
• Involve consumers in building product stories
• Nurture the genius in the crowd - they know better than
you
Copyright © 2023 Accenture. All rights reserved.
Me & We
You’re in the
11
Collaboration | Community | Recognition | Social Connection

Convenience
business
• Design innovative solutions to remove friction and hurdles
• Create point of sale experiences that encourage
purchases
• Hunt out moments of waste or frustration
Frictionless
Commerce
You’re in the
Copyright © 2023 Accenture. All rights reserved. 13
Cashierless | Delivery | Product Access | Seamless Payments

Store Tour App
Scan the QR code to access the app
or go to www.StoreTours.Accenture.com/NRF
14
Copyright © 2023 Accenture. All rights reserved.

Thank
you
Copyright © 2023 Accenture. All rights reserved.

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3. These new experience-led retailers can take many shapes Frictionless Commerce Creating a seamless brand experience and frictionless checkout Play & Experience Telling stories and creating environments that provoke the senses Responsibility by Design Designing with purpose for environmental and societal impact Brave New Worlds Bridging the gap between real and virtual worlds Me & We Elevated collective experiences aimed to build community 3 Copyright © 2023 Accenture. All rights reserved.

5. Digitization business • Utilize technology to fuel business and customer experience • Encourage consumers to buy more with useful and engaging services • Solve more consumer problems with adjacent services Copyright © 2023 Accenture. All rights reserved. Brave New Worlds You’re in the 5 Metaverse | Omni-channel | Tech Enablement

7. Purpose business • Build business models & decisions to promote equality and sustainability • Design for inclusivity, accessibility, and diversity • Highlight trust and transparency Copyright © 2023 Accenture. All rights reserved. Responsibility by Design You’re in the 7 Social Responsibility | Transparency | Trust | Inclusive Access

9. Entertainment business • Develop stories to be the backbone of your experience • Appeal to emotion and human senses Copyright © 2022 Accenture. All rights reserved. Play & Experience You’re in the 9 Demonstrations | Inspiration | Storytelling | Immersion

11. Connection business • Find ways to connect consumers around their passions and cultures • Involve consumers in building product stories • Nurture the genius in the crowd - they know better than you Copyright © 2023 Accenture. All rights reserved. Me & We You’re in the 11 Collaboration | Community | Recognition | Social Connection

13. Convenience business • Design innovative solutions to remove friction and hurdles • Create point of sale experiences that encourage purchases • Hunt out moments of waste or frustration Frictionless Commerce You’re in the Copyright © 2023 Accenture. All rights reserved. 13 Cashierless | Delivery | Product Access | Seamless Payments

NYC’s virtual store tour: New stores shine with innovation and creativity

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