2 cases on bad leader and good leader.

2. Group members:

9. First sign of
a Crisis
Peak of
Crisis
Upper
Management
Changes
The problem
continues
October 2014
September 2015 November 2015
October 2015

10.  Why would such a devoted brand make
such a poor decision?
The answer lies in the type of culture its leaders
cultivated.

11. AUTOCRATIC
LEADERSHIP STYLE
LACK OF
EMPOWERMENT
DELAY IN ACCEPTING
THE FAULT

12. UNDER WRAPPED THE
PROBLEM
BREAKING THE
ENVIRONMENTAL POLICY
DECEIVING TRUST

13. .

14. • ChangedLeadership
FORMER LEADER NEW LEADER
• SHIFTING THE ORGANIZATIONALCULTURE

15. • PAYMENTOF FINES, LAWSUITS
• Compensation Plan

16. • MANUFACTURINGOF ELECTRICCARS
• Saving Money

17. 1. DIFFERENT
OFFERS
2. GAINING
CUSTOMERS TRUST

18. 3. ANNOUNCED THE
MANUFACTURING
E-CARS
4. CONNECTING WITH
CUSTOMERS

21. FACING
PROBLEMS

22. THE CRASH

23.  Speed and
Transparency
 Communicate with
the Social Media
STAGE 1: RESPOND TO THE CRISIS

24. STAGE 2:
CONNECT TO PEOPLE
 Changed The Color
of Logo
 Flew to Singapore for
Providing Condolence

25. STAGE 3:
REBUILD BRAND AND REPUTATION
 Special Training to
Pilots
 Pass Offer
Advertisements

26. BE PREPARED
Preplanning for
handling crisis
GET TRAINED
Being honest and
transparent
ACCOUNTABILITY
Take responsibility
of damages
TAKE ACTIONS
Those actions that
help to regain the
trust of customers
REVISIT AND
REVISE
Reviewing the
previous crisis
strategies A CRISIS
COMMUNICATION
STRATEGY