Want to find new and unique career and business opportunities? Want to be as much as visible and searchable on LinkedIn and search engines as possible? Willing to promote your personal and professional brand? Passion to have connections that you could not find with traditional ways? This is a MUST VIEW presentation for you! This is a journey on LinkedIn walking you through LinkedIn latest facts, figures and benefits, optimising your profile, generating content and growing your connection with some easy and quick tips and secrets. 9 minutes a day can change anything! --------------------------------------------- Let's Connect: http://www.linkedin.com/in/navidsaadati

1. 9 Minutes Can Change Anything!
Navid Saadati
Marketing Technologist
13/12/2012

2. Agenda
- Who's using LinkedIn? Latest global and Australian stats and figures
- Why LinkedIn? The job seeking and personal branding benefits for
individuals
- How to optimise your LinkedIn profile
- How to grow your LinkedIn 'connections’
- How to generate regular content on your LinkedIn profile
- Video | 9 Minutes can change anything

3. LinkedIn - A Quick Journey
View the interactive presentation

4. Why LinkedIn – Key Benefits
1. Presence on biggest professional social 8. Make yourself be perceived as
network with 181 million members an expert
2. Increase your personal and 9. Word of mouth publicity
professional brand
10. Getting recommendations
3. Identifying and connecting to the
right people 11. Finding the right groups
4. Receiving introductions and referrals 12. Picking up job opportunities
5. Discovering information and trends 13. Make your interview go smoother
6. Maintaining relationships 14. Ask for advice
7. Visibility on search engines and 15. Show your updated resume to the
social media space world
16. Six degrees of separation

5. Demystifying Social Media
Identity Relationships Activities
Status,
Friends, Family &
Social Utility Social Gaming &
Colleagues
PhotoSharing
Public Fans & Real Time
Communications Followers Micro-blogging
Professional Colleagues & Professional Identity,
Network Business Contacts Connections & Insights
5

6. How to optimise your LinkedIn profile

7. LinkedIn Optimisation Checklist
 Add a professional photo
 Write a great headline
 Include your official job title
 Write a professional summary
 Optimise your work experience with right keywords
 Complete your profile (Education, publications, certifications and etc.)
 Add your skills
 Complete contact details
 Add website(s) & Twitter links to
your profile
 Personalise your Public URL
 Ask for recommendation
 Get endorsed

8. Add a professional photo
Checklist:
 Professional
 Personable
 Positive
 Current
 Close up (Shoulder-up)
 No kids, pets, busy
backgrounds
 Flattering lighting

9. Optimise your Headline and Job Summary
Checklist :
 Accurate
Grammatically correct (titles should
be begin with a capital)
 Be mindful of acronyms that are
specific to CSC, so aim for clarity
 Use ‘CSC’ not ‘Computer Sciences
Corporation’ (new global guidelines).

10. Optimise your Work Experience
Checklist:
 Accurate
 First-person
 Active not passive
language
 Use the “Inverted
Pyramid” approach
(newsiest/important item
first, second-
newsiest/important second
and so on)
 Search Engine
Optimisation worthy
keywords
 Highlight outcomes and
achievements
 Use sub-headings to break
down big chunks of texts
and direct the reader

11. Add your skills
Checklist:
 Accurate
 First-person
 Active not passive language
 Use the “Inverted Pyramid”
approach (newsiest/important item
first, second-newsiest/important
second and so on)
 Search Engine Optimisation
worthy keywords
 Highlight outcomes and
achievements
 Use sub-headings to break down
big chunks of texts and direct the
reader
 The limit is 50 skills

12. Complete your profile

13. Add website(s), Social media or Blog links to your profile

14. Complete contact details

15. Personalise your public URL

16. Ask for recommendation

17. Endorse other skills

18. Take your resume to the next visual level
Easily signup to these two websites
with your LinkedIn profile
and revamp your resume
Build richer resume with one click: Zerply.com
Visualize your resume in one click: vizualize.me

19. Grow your Connections
Staff Accountant Head of Finance –
Northern Europe
VP Sales Rep
Junior Engineer
Associate
Mechanical Engineer
IT Security Manager
Associate

20. Grow your Connections
 Invite Co-Workers from past and present companies
 Invite classmates from present and past schools and universities
 Invite business and personal Contacts –
Importing your outlook address book or webmail address book
 Invite group members from groups that you belong to
 Invite other people in your network to connect after finding them
on an advanced search
 Invite LIONs that you find through advanced searches
 Join groups for Open Networkers
 Post content to groups / open groups / sub groups
 Use Facebook
 Send the personalised invitation to connect

21. How to generate regular content on your LinkedIn profile

22. How to generate regular content on your LinkedIn profile
- Share content of your connections
- Like shared content – It appears on your activity status
- Copy and paste content from the different online and social sources
- Work with news aggregators on your mobile phone
- Sign up to Google alerts with the right keywords and share relevant
content
- Join Twitter and use its potential
- Follow 80% - 20% rule (Share more third-party insights and what
your connections want to see)

23. 2 hours/week content generation formula
2. Register | Set your LinkedIn account (or
Twitter or Facebook) | Schedule post timing
Get your sharing email
1. Download news aggregators mobile apps
3. Share news and articles via buffer email
2 hours/week

24. 9 Minutes Can Change Anything
View the video

25. Happy LinkedIn and all the best
Navid Saadati