An overview on importance of CSR.

1. Effective Use Of
Corporate Social Responsibility

2.  Definition
 Stakeholders in Business
Environment
 Corporate Social Responsibility
Pyramid
 Reasons for Increased Importance
 Companies Act 2013
 Forms of Implementation
 Effective Way of CSR
Implementation
 Potential Business Benefits
 When do Corporations fall short ?
 Way forward & Conclusion
Table
Of
Contents

3.  Effectiveness:
Capability of producing a desired result.
 Corporate Social Responsibility:
CSR is the way through which a company achieves a balance
of economic, environmental and social imperatives, while at
the same time addressing the expectations of shareholders
and stakeholders
 Stakeholders:
A stakeholder is any individual, group or organization that
can affect, be affected by, or perceive itself to be affected by
a programme.
HCL: “Technology That Touches Lives”
Definition

4. STAKEHOLDERS
IN BUSINESS
Microsoft : “Your potential. Our passion”
Employee
Families
Community Customers Employees
Investors Government Partners

5. CSR
PYRAMID Discretionary
Responsibility
Ethical Responsibility
( Be Ethical)
Legal Responsibility
( Obey the Law)
Economic Responsibility
( Be Profitable)

6. REASONS FOR
INCREASED
IMPORTANCE
Stakeholder influence
Ethical consumerism
Socially responsible investing
Creating shared value
Public policies
Regulation
Infosys: “Powered by Intellect Driven by Values”

7. The CSR provisions within the Act is applicable to
companies with
 An annual turnover of Rs 1000 Cr & more,or
 A net worth of Rs 500 Cr & more,or
 A net profit of Rs 5 Cr & more.
nt “
Companie
sAct2013

8. Promotion of education
Eradication of extreme hunger and poverty
Gender equity and women empowerment
Reducing child mortality and improving maternal health
Social business projects
Environmental sustainability
Employment enhancing vocational skills
List of Activities
Under Schedule VII

9. Defensive CSR
Charitable CSR
Promotional CSR
Strategic CSR
Transformative CSR
Ford: Built for the Road Ahead
”
FormsOf
Implementation

10.  Ethical Business Conduct
and Governance
 Our People
 Serving Communities
 Human Rights
 Responsible Sourcing
 Environmental Sustainability

11. POTENTIAL
BUSINESS
 Triple bottom line
 Human resources
 Risk management
 Brand
differentiation
 Reduced scrutiny
Cisco Systems: “This is the Power of the Network. Now.”

12. WHEN DO CORPORATIONS
FALL SHORT ?
Approach Towards CSR
Leveraging CSR for Window Dressing
Misdirection
Controversial industries and CSR
Disneyland: “The happiest place on earth”

13. WAY FORWARD &
CONCLUSION
Voluntary Compliance
Sustainability
Stick to Corporate Values
CSR – Employment Opportunities
Targeting Potential Areas
Understand customers expectations
Use the organization properly
Social Innovation
McDonalds: “We love to see you smile”

15. THANK YOU