Many people deny the opportunity that awaits them when it comes to Facebook Ads. Having spent a SIGNIFICANT amount of time working with our clients to ideate, create and optimise our clients paid social media strategies - here are my top tips and tricks for optimising you Facebook Ad campaigns. Delivered in 20 minutes!
Facebook Ads: Process, Targeting & Tools, then back again. In 20 minutes
1. Ned Poulter
POLE STAR DIGITAL
Facebook Ads: The process, targeting & tools
to take you from beginner to pro. In 20 mins.
@nedpoulter
http://www.slideshare.net/NedPoulter
42. TRACKING YOUR PAID SOCIAL CAMPAIGNS :: SUMMARY
1 Document key conversion points across your site
2 Setup Google Tag Manager (+ learn the basics!)
3 Create + deploy pixels and test! (Facebook, Twitter, LinkedIn)
4 Setup conversion tracking for key conversion events
48. Q/ WHAT IS THE BEST AD
CREATIVE SETUP FOR
TESTING?
49.
50. BEST WAY TO OPTIMISE CREATIVE :: SUMMARY
1 Avoid adding >3 creatives to any one ad set
2 Pause any ad that’s >4 in frequency
3
Experiment with changing Optimisation > Daily Unique
Reach
87. EASILY SHOW THIS TO YOUR CLIENTS / BOSSES / GRANDPARENTS ETC.
EASILY CREATE MOCKUPS FOR ADS ON
FACEBOOK, TWITTER, INSTAGRAM, PINTEREST -
http://bit.ly/2nMPQqB
FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
88. THIS WORKS FOR ALL AD FORMATS ON ALL [COMMON] PAID SOCIAL PLATFORMS
ALSO ALLOWS YOU TO SEE THE 20% GRID!
FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
89. SPEEDS UP THE CREATIVE
APPROVAL PROCESS
GIVES YOU MORE TIME TO WORK ON THE COOL S**T!
90.
91. USE THIS TOOL TO MAKE IT EASIER -
http://bit.ly/2lU4g7V
FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
92. USE THIS TOOL TO MAKE IT EASIER -
https://www.canva.com/
FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
106. CONTENT SOURCE + PLACE
FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
107. KEY TAKEAWAYS
1 Leverage content around existing trends
2 Mimic successful content from your competitors
3 Post at a time that your audience engages