Your logo says everything about your brand. Representing a first impression and timeless visual mark, your logo development should take time and consideration with these 3 key principles in mind. Learn how to effectively start building your brand identity and take a quick quiz to see if you can name these major company logos that follow these principles.

1. 3 KEY POINTS IN LOGO
DEVELOPMENT
Neff Associates
Branding
:

2. A Leading Philadelphia Branding Company
YOUR LOGO IS AN INTEGRAL PART
OF YOUR BRAND IDENTITY.

3. A Leading Philadelphia Branding Company
IT IS THE MARK THAT REPRESENTS
YOUR COMPANY, BECOMING A FIRST
IMPRESSION ON INTENTIONAL
COMMUNICATION.
uk.moo.com

4. A Leading Philadelphia Branding Company
IT IS IMPORTANT FOR YOUR LOGO
TO REPRESENT THE
CHARACTERISTICS OF YOUR
BRAND.
leadershipsculptor.c

5. A Leading Philadelphia Branding Company
TAKE THESE BRANDS FOR EXAMPLE:
 rugged and tough
 playful and geared
toward children

6. A Leading Philadelphia Branding Company
DEVELOPING YOUR LOGO IS ONE OF
THE FIRST STEPS IN BUILDING YOUR
BRAND IDENTITY AND SHOULD TAKE
A GREAT DEAL OF THOUGHT AND
TIME.

7. KEEP IT SIMPLE

8. A Leading Philadelphia Branding Company
KEEP IT SIMPLE
Clear communication is key
 Should be quickly recognizable
 “Quick and to the Point”

9. NEEDS TO BE ADAPTABLE

10. A Leading Philadelphia Branding Company
NEEDS TO BE ADAPTABLE
Your logo needs to work well on a variety
of mediums.
Business cards, billboards, etc.
 A logo’s success can be
measured by its ability to
be expanded and broken
down while still
communicating.

11. APPROPRIATE REPRESENTATION

12. A Leading Philadelphia Branding Company
APPROPRIATE REPRESENTATION
You logo must appropriately represent
what your brand is saying.
Pay close attention to all
the subtle elements of your
logo.
Color, typeface, etc.

13. A Leading Philadelphia Branding Company
HERE ARE 5 POPULAR COMPANY
LOGO DESIGNS THAT FOLLOW
THESE 3 PRINCIPLES.
CAN YOU GUESS WHO THEY ARE
AND WHAT THEY ARE SAYING?

14. A Leading Philadelphia Branding Company
ONE:

15. A Leading Philadelphia Branding Company

16. A Leading Philadelphia Branding Company
TWO:

17. A Leading Philadelphia Branding Company

18. A Leading Philadelphia Branding Company
THREE:

19. A Leading Philadelphia Branding Company

20. A Leading Philadelphia Branding Company
FOUR:

21. A Leading Philadelphia Branding Company

22. A Leading Philadelphia Branding Company
FIVE:

23. A Leading Philadelphia Branding Company

24. A Leading Philadelphia Branding Company
START EFFECTIVELY
BUILDING YOUR
Today!

25. LEAR MORE: NEFF ASSOCIATES
A leading Philadelphia branding company.