Subject :Research Methodology in Public Relations. Semester II -MAPR 2011-2012 Chapter : Determining Research Needs:Developing the Research Plan.

1. Name : Neha Chhabra
Roll No: 03

2. Research
Methodology
in
Public Relations

3. Chapter 4:
Determining Research Needs:
Developing the Research plan

4. Research

5. Research Role and Benefits
Role Benefits
• Brainstorming to confirm or
disconfirm

6. Research needs
&
Understanding Target Public
Research needs and evidences: Target Public:
• Public relation principles • Demographics
• Communication and persuasion • Psychographics
• Validation of data • Socio graphics
• Quantitative data • Behaviors
• Qualitative data • Communication Behaviors
• Problem recognition
• Constraint recognition
• Level of involvement

7. Research Functions and Planning
Research Functions Research Plan:

8. Research and Strategic Planning

9. Research strategy and developing
realistic research proposal
Research srategy Realistic Proposal
Communication Audit:
- Identifying
-Collecting data
-Analyzing
-Examining
2. Social responsibility audit
3. Reputation audit
4. Gap research
5. Co-orientation research

10. Communication channels / Testing
of Information sources
Testing of Information
Communication channels sources
• Credibility • Clarity
• Reach and exposure • Accuracy
frequency • Relevance
• Efficiency
• Control
• Flexibility
• Context

11. • Strong foundation for program planning
• Clear research goals
• Strengths & weaknesses of various research methods
Eg: Sampling techniques.

12. Thank You..!!
-- MAPR (Sem II) 2012 –
Neharidima