Update on trends and tips for eCommerce in Malaysia 2017

1. Where Retailers Connect to Shoppers
Ecommerce 2017

2. Ecommerce Lifecycle
There is a distinct pattern that has emerged from the more mature ecommerce markets’
evolution that offers a degree of prescience for ecommerce in Southeast Asia.

3. Southeast Asia Ecommerce Market
GEEKY
Target 16M customers who are already shopping online – 7M shop monthly
$1.3B USD p.a being spent online already in Malaysia
Shopaholic Yuppies
Early Tech Adopters Digitally Active

4. Marketplaces are driving growth for ecommerce in Malaysia, but they are only part of the
ecosystem.
Malaysian Ecommerce Landscape

5. Malaysian Ecommerce Landscape
The Landscape is diverse with many leading edge solutions on offer for retailers.

6. Customers are driving the change
• 66% of shoppers use their mobile phones to make a purchase online.
• 56% of shoppers had only started buying online within the last 3 years.
• 48% shop at least once a month online.

7. Are You Ready For 2017 ?

8. Ecommerce Checklist
 Ecommerce enabled website
 Mobile friendly website
 Logistics solutions in place
 Payment solutions in place
 Returns & Refunds strategy
 Marketing strategy
 Growth strategy
 Customer retention

9. Marketing Tips

10. Marketers are dealing with an increased
number of screens, channels and touchpoints.
Smart Marketing
 Use your customer data to serve customers better
 E-mail is still the most preferred communication tool
 Tap into social media for more than vanity marketing
 Think omni-channel with your marketing messages
 Market your products at a granular level
 Be where your customers are
 Remember where your customers are in the sales cycle

11. Customer Buying Cycle
Target the right audience at the right place at the right time.

12. What Customers Want

13. Listen to your customers
Online customers are 84% more likely
to abandon their shopping carts.
By streamlining the find, inform and
convert of the online cycle retailers
are able to decrease their abandoned
shopping carts.
Supply The Demand

14. 2 Seconds or less
Customers expect a website to
load in under 2 seconds with 79%
of them not coming back to a
website that they visited if it was
slow.
Analyze, Analyze & Test

15. Highlight The Product

16. Page Design Tips
 Clean product title
 Add To Cart highlighted
 Good product images
 Price is bold and stands out
 Stock and shipping calculator
 Highlight savings
 Customers reviews
 Quick links to more details
Make your products Pop

17. Retail is changing

18. The retail landscape globally
is changing and consumers
are driving the change.
Retailers can expand to
other markets and be open
24/7 to fulfil the demand
with ecommerce.
Market Movers
Embrace the change !
In South East Asia the time is
now.

19. Cross-border B2C E-
Commerce is expanding worldwide.
It is projected to see accelerating growth
rates until 2020 and then decline slightly,
while still maintaining double-digit growth
figures.
Asia-Pacific is predicted to become
the largest region in global cross-border
online retail.
Global Commerce

20. #1 Leader in shopping platforms
Presence in 8 countries
200 Million+ Product Catalog
3K+ Brands and Retailers on board
Shopping platforms by more than 50M+
shoppers worldwide since 2004.
What we do

21. Thank you & Any Questions ?