How can webcasts be more effective, and become an important aspect of your overall marketing program? Start with a 57-Point Webcast Effectiveness Checklist along with a multi-channel marketing process to achieve webcast success.

1. Webcast Planning
Panelist Onboarding2
1
Event Marketing4
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For more information visit Webcast Effectiveness Checklist.
Point Webcast Effectiveness
57CHECKLIST
LIVE
WEBCAST
Topic and content planning
Panelist headshot and bio
Panelist logo
Panelist branded PowerPoint
template
Webcast Event Set-Up3
Create registration page
on webcast platform
Website banner (call-to-action (CTA),
website calendar listing)
Register event
(event directories including EventBrite
for incremental exposure)
Optional channel partner
event syndication (if applicable)
PowerPoint Development
Publicity
Website
Email
Topic/Title
Panelist recruitment
(email, speaker bureau’s, etc.)
Branding
(graphics, image for webcast registration
page/blog, website, PowerPoint template)
Messaging
(for webcast registration page/blog,
website, news announcement, etc.)
Optional pre-event
(survey/study/report)
PowerPoint template(s)
Optional polling questions
Moderator slides
Panelist slides
Summary
Resources
Bios
Questions/Answers
Schedule Rehearsal/Tech-Check
Agenda/Contents
Update editor/media list
Add NA to website news/page
Distribute NA to editor list
News Announcement (NA)
Webcast references
Optional event landing page for
Pay-Per-Click (PPC) campaign
Blog about webcast
Existing list identification
Email campaigns
Auto-reminder emails
New email list
Social Media
Social posts/notifications with
event invite/link
LinkedIn event set-up
Post-webcast YouTube
presentation/recording
Facebook event set-up
Post-Webcast Actions
Attendee thank you email with
CTAs (download presentation)
Add post-webcast recording to
YouTube, place embed code on
Events archive page
Registrant/Non-Attendee thank you
with CTAs (e.g. view On-Demand)
Optional Advertising Display/Banner ads
Paid LinkedIn/Facebook
Pay-Per-Click (PPC)
Add webcast registrants to CRM
or other systems
Webcast summary report includes
registrants/registrations, attendees,
email click-thru reports, website
analytics, sales conversion data
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